Lastly, they have an interesting event tied to the launch where 100 people will get a year's supply of Chick-fil-A. Details below:
Chick-fil-A will celebrate the grand opening of the new San Jose restaurant by giving away a one-year supply of free Chick-fil-A meals (52 certificates) to the first 100 adults in line on opening day. The “First 100” celebration draws Chick-fil-A raving fans up to 24 hours in advance. They arrive with tents, air beds, TVs, lap top computers, gaming systems and other activities to pass the time while camping out overnight. Since the event began in October 2003, Chick-fil-A has given away more than $16 million in free food.
The new restaurant is one of 92 locations the chain plans to open across the country in 2012, creating nearly 7,000 new jobs. Despite the challenging economy, Chick-fil-A continued to grow in 2011, reporting record-setting annual sales of more than $4 billion, representing a 13 percent increase over 2010 and the 44th consecutive year of sales growth since the company began in 1967.
Chick-fil-A topped large chain category in Zagat’s 2011 National Fast Food Restaurant Survey that measured the opinions of 6,000 consumers covering 103 chains. With each chain being rated on its quality of food, service and facilities, the survey scored Chick-fil-A first in service and the chargrilled sandwich categories; and second in the areas of food, best drive-thru, most child friendly, and facilities. In 2011, Chick-fil-A also received Consumer Reports Top Chicken Chain for food and service.