Today's wishlist comes courtesy of Think Bigger San Jose. In order for San Jose to truly become a great city, as many residents as possible need to fall in love with our city and evangelize what we have to offer. There is so much to explore here and we should all make an effort to try out new attractions and events in our own backyard. Random example... just when I thought I had been to every museum possible in San Jose, I find out there is a Quicksilver mine museum deep in the Almaden valley and just down the street is one of the highest-rated French restaurants in the Bay Area. Even for me, I'm finding all sorts of new things about San Jose all the time.
Anyway, read Mark's post below. I think he does a great job of making his point.
From Think Bigger San Jose by Mark
An anecdote that illustrates this point is that I have a co-worker who moved to San Jose from Alaska over 20 years ago, and I was talking about the Rosicrucian Egyptian Museum. He had no idea that San Jose even HAD an Egyptian Museum, let alone the largest in the Northern Hemisphere!
The best way to remedy this problem is advertising within San Jose. Other cities advertise their “products.” They show off the best their city has to offer. The only thing that I have seen advertised in San Jose and throughout California is the Winchester Mystery House. Yet San Jose has the Egyptian Museum, The Tech Museum, The San Jose Museum of Art, Kelly Park which includes Happy Hollow and the Historic Park San Jose, Lake Cunningham, the Guadalupe River Park and Trails, Japantown, many historic homes and churches, countless art galleries, and many other museums and districts.
So it starts with educating San Joseans as to what is available around them. Advertising can be as little as the city putting up more signage for places of interest, to as big as advertising on local and national TV, radio, Pandora, internet, billboards, magazines. But it must start within the city limits of San Jose. Making the citizenry aware of the their surroundings in a good way. If the citizens love the city, the visitors will love the city. If the citizens know the places that are uniquely San Jose, then they can pass those insights on to the visitors. Even in as the self-titled “Capitol of Silicon Valley,” word of mouth is still the best way to promote a restaurant, club, shop, store, gallery, and yes, even a city. Spread the word.