San Jose, CA - July 9, 2012 - Building healthy communities just got a little bit easier in the Bay Area with the successful launch of startup, StartOrganic. A fresh-faced, service-based organization, StartOrganic provides turnkey residential gardening services in which they build, maintain and harvest organic gardens for residents across the Silicon Valley.
Far from your run-of-the-mill gardening service, StartOrganic is a values-based organization founded by two University of California, Santa Barbara alumni and long time friends, Josh Levine and Troy Smothermon. With a shared passion for driving widespread cultural change Smothermon speaks to their mission, “With a health crisis that has reached critical mass, greater transparency across the food chain, and sustainability increasingly woven into the country’s social fabric, individuals, families and communities are armed with information and hungry for change. StartOrganic is empowering people to take their food supply into their own hands and homes.”
Converting virtually any usable space, from backyards to front lawns, into productive organic gardens, Levine and Smothermon attribute the rapid expansion of StartOrganic to its largely grassroots fanfare. “When we work with customers, it’s amazing to see the organic gardening experience take hold in their community. Instantly, friends and neighbors are talking about our gardens and asking how they can grow one of their own,” says Levine.
Taking the process a step further, Levine and Smothermon have also established produce share events in which customers are invited to bring gardening surpluses to a community produce exchange, simply trading one’s own crop for another’s. Produce, not dollars and cents, is the only thing that changes hands.
As the market for organic, sustainable products continues to mount, StartOrganic provides a simple, yet innovative, solution. Grow your own. Equipping customers with the infrastructure and ongoing service required to be successful, StartOrganic brings new meaning to localizing the food source. Looking ahead, Levine says, “Backyard gardens are for everyone, and our mission is to pollinate StartOrganic principles within our local community and beyond.”
About Start Organic
Founded in 2011 by partners Josh Levine and Troy Smothermon, StartOrganic provides residential organic gardening service to the Silicon Valley, with plans to expand throughout the California market. With a hands-on approach, StartOrganic works with customers to build, maintain and harvest organic home gardens, enabling gardeners of any experience level to enjoy the fruits of their labor – homegrown, pesticide-free, seasonal produce throughout the year.