A high-end luxury jeweler has decided to open their first Bay Area store in the South Bay. This is significant, considering that San Francisco has typically been the "go-to" for retailer's premier stores in the Bay. David Yurmman is actually joining a list of several others, mainly in Santana Row, that have deciding to make Silicon Valley their initial stop in expanding to Northern California. These include St. Croix, Hastens, and the Tesla Store.
In addition to David Yurman, Valley fair is also remodeling its luxury wing and is getting new stores such as Burberry, TAG Heuer, and Wolford. At some point in the future they are still planning to do a 500,000 sqft expansion which will add a second luxury wing with Neiman Marcus, Bloomingdales, and better outdoor alignment with Santana Row.