Friday, June 7, 2013

6th Annual SubZERO Festival TODAY!

South FIRST FRIDAYS presents the 6th Annual SubZERO Festival

Focused on emerging and present subcultures thriving in our region, SubZERO is a diy, artistically bent, hi/lo-techno mashup where street meets geek. Come downtown on June 7th to San Jose's SoFA District from 6pm 'til midnight for an inspired evening of arts & culture. In addition to the South FIRST FRIDAYS monthly art walk you'll find outdoor stages of entertainment plus artists, performers & musicians celebrating the indie creative spirit!

FRIDAY JUNE 7, 2013 from 6pm-midnight
SoFA district in downtown San Jose
(on South First Street between San Carlos & Reed Streets)

Be sure to follow us on Twitter ( and keep in touch here on Facebook to keep up with the latest news as the festival approaches.

2013 SubZERO Artists/Creative Vendors
Alan Hackler
André Hart
Al Preciado
Alfredo Reyes
Art Alive Gallery
Artist As Specimen
Avery Palmer
Baysics Clothing
Becca's Studio
Black & Brown
Black Cat Collective
Black Lotus Clothing
Blitz Fashion Show
Bloco del Sol
Blunt Letters
Bryan Lovo
Bugs and Monsters
Canvas Ghost
Cardoboard Box Theater
Chivaz Wear
Christian Cabuay
Classic Loot
Josh Nimoy
Reza Ali
Xavi Vives Riba
James Morgan
Vinit Patil
Ed Key + David Kanaga,
Dan Lynch
Lucas Calderin & Spencer Poff
Content Magazine
Corpus Callosum
Crossroads Trading
Current Tattooing
Cynthia Gonzalez
David Canavese
David Mejia
Death Before Dishonor
Dorothy Whitman
Effie's Heart
Faerie Goatmother
Fernando Amaro
Francisco Franco
Frank Aguilar
Friends With Benefits
Galactic Romance
Gianfranco Paolozzi
Good Karma Bikes
Groovepainter Micah
Higher Fire Clayspace & Gallery
Jai Rodriguez
James Pollard
Jean Davis
Jeff Hemming
Jim Fonsenca
Jodi Mascarenas
Jose Angeles
Joshua Quinonez
Julie Bilyeu
Jumble Jimbles
Kathryn Hedges
Keith Bunnell
Knotty Boards
Kori Thompson
Korrupt Label
Laptop Orchestra at SCU
Lauren Baines Dance Co
LAuruS Myth
Loopy Cam by Tim Thompson
Lucy and Mabel Jewelry
Luna Park Chalk Arts Festival
Marie and Chris
Matthew Lopez
Matthew Seigel
Mejia Arts
Michele Guieu
Mighty Mike McGee
Morgan Richardson
The One Thousand Thousand Project
Oversocial MOFO Revue
Persephone Dance Company
POPS Fabrication
Radio KKUP 91.5fm
Rock 'n the Trend
Sam Raske
Sandi Billingsley
San Jose Bike Clinic
San Jose Bike Valet
San Jose Rock Shop
San Jose Yarnbombers
Showroom by The Usuals
SJ Rockage
SLG /ArtBoutiki
South Bay Circus Arts
Steamy Tech
Steven Haman
Steven Reece
SV Roller Girls
Tahira: The Pure Dance Theatre
Techshop San Jose
There There
Tiny Splendor
Wesley Wright
Zatoon Clothing

BLITZ Fashion Show

3 Stages of Music featuring:
Adira Shark
Brother Grand
Corpus Callosum
Halo Between
Haptic Synapses
Mad Noise
Mark Camp (aka Astronout)
Rin Tin Tiger
The Seaons
Silent Pictures
Together We Are Robots
The Wild Reeds

Better Brew Tasting Garden, sponsored by Lagunitas & hosted by BetterBeerBlog

Delicious array of Food Trucks:
Banjara Bistro
Barefoot Coffee
Cheese Bandits
Eat On Monday
MoBowl Food Truck
O Mi Ninja
Quick Dog
Twisted Chill

SubZERO Festival is made possible by the artists & creatives listed above and by these amazing sponsors:

Lagunitas Brewing
San Jose Downtown Association
TechShop SJ
Bay Brewer's Guild
1st ACT


  1. Just needed to vent Josh,
    Was listening to KLIV earlier and they were comparing our current tech boom to the Dot-Com boom. Some idiot went on to say the current upswing was more "regional" in feel than the boom of the 1990's; "if you're in San Francisco, SOMA you really get a sense for the current boom, but if you're in downtown San Jose you don't." Am I allowed to use profanity on your blog Josh? This "SF" guy should really visit the SPS Market or even tonight's Sub Zero to get a TRUE feel of the current tech boom. Thanks for listening Josh.

    1. That guy has no idea what he's talking about. Foot traffic in Downtown San Jose has pretty much doubled over the last 5 years. Also much of the tech boom in the South Bay is happening across massive multi-mullion square feet campuses, so you won't see the same type of activity there as the streets of SF. However, the recent uptick in traffic is strong evidence of the tech boom in the South Bay =).

    2. I'm a big fan of San Jose in general, and downtown in particular. But there is definitely some truth what the person on KLIV was saying. Downtown SJ has definitely experienced a nice uptick in economic activity in the past few years, and some real estate activity is following, but it's mostly been on the residential, retail and most recently the hotel side. There hasn't been any new office construction of note in downtown SJ in years, and the office vacancy rate is still something like 20% the last I heard. One of SJ's key challenges going forward will be to attract more job growth downtown... but I think we're on the right track, as I think more residents, more retail, and more street life will eventually convince companies that it's smart to move downtown.

  2. I agree with the klick guy to a large extent an blowing off that observation doesn't do anything to serve San Jose. We lag behind in many aspects and would benefit more from realistic, constructive conversations about how to improve and make real strides.

    Ok, now gang up on me.