Friday, October 25, 2013

Santana Row Updates

Two more stores are opening at Santana Row that you won't find anywhere else in the area. Scotch & Soda opening their first Silicon Valley store at the row on October 14th and C. Wonder is opening their first Northern California store on November 1st. For more info, check out the press release below. Also note the statistic: Santana Row gets 11 million annual visitors each year! Impressive.


A New Generation of Santana Row
Fresh, New-to-Market Concepts Emerge and Shake Up the Retail Scene at
Silicon Valley’s Destination Center

San Jose, CA – Fresh, exciting and first-in-San Jose retailers have chosen Santana Row as their South Bay home. It’s what’s new and now in the fashion arena with the stores opening just in time for the holiday shopping season.

“A New Generation of Santana Row," is a fitting description for the lineup of new retailers that include coveted specialty store Scotch & Soda, which opened on Oct. 14. The Amsterdam-based brand offers high-quality, rich-in-detail clothing and accessories for men and women.

Opening its first Northern California location on Nov. 1 is C.Wonder, offering a wide assortment of versatile and spirited clothing, jewelry, accessories, housewares, personal electronics and giftware.

They join Madewell, Splendid, Calypso St. Barth and kate spade new york in giving shoppers a choice of nationally-prominent brands in one concentrated location.

“People come here to see what’s new and fresh,” said Collette Navarrette, director of marketing for Santana Row. She notes that the center’s strong foot traffic is directly related to the evolving retail mix. “We keep reinventing the property by bringing first-to-market retailers to San Jose.”

Having celebrated its 10th anniversary last year, Santana Row’s new emphasis is bringing in retailers that offer a fresh perspective to fashion and style. Santana Row continues to evolve with 11 million annual visitors, over 1,500 residents, 2,300 employees and new-to-market retailers; maintaining its fashion-forward and vibrant personality.  

About Santana Row
Santana Row a 1.5 million square foot mixed used development in the heart of San Jose, California, is Silicon Valley's premier destination for shopping,
dining, living and nightlife. Surrounded by landscaped gardens, parks and plazas, Santana Row features over 70 retail shops, more than 20 acclaimed restaurants, a 212-room boutique hotel and six-screen movie theatre. In addition to the dynamic retail collection, Santana Row offers 622 residential units featuring a fitness center, rooftop pool and resort-living accommodations, and 65,000 square feet of office space at 300 Santana Row, its newest office address. Santana Row is a property of (NYSE:FRT), headquartered in Rockville, Maryland. For more information, please visit

About Federal Realty
Federal Realty Investment Trust is an equity real estate investment trust specializing in the ownership, management, and redevelopment of high quality retail real estate in the country’s best markets.  As of September 30, 2012, Federal Realty's portfolio (excluding joint venture properties) contained approximately 19.1 million square feet located primarily in strategically selected metropolitan markets in the Northeast and Mid-Atlantic regions of the United States, and California. In addition, the Trust has an ownership interest in approximately 1.0 million square feet of retail space through a joint venture in which the Trust has a 30% interest. Our operating portfolio (excluding joint venture properties) was 95.1% leased to national, regional, and local retailers as of September 30, 2012, with no single tenant accounting for more than approximately 3.1% of annualized base rent. Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 45 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT. For more information, please visit

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