The historic San Jose Civic Auditorium has sold naming rights to City National Bank. For the next five years the venue will be known as the City National Civic. The word Auditorium was purposefully omitted in order to the better position the Civic as a concert destination. San Jose will receive a total of $870,000 from the deal.
City National Bank isn't just changing the sign. Have a second look at yesterday's post and see if you can spot the GIANT signage on the roof of the building. With so many planes flying over San Jose each day, City National's marketing team made a wise decision.