Not every company in North San Jose is tech oriented. 100% Pure is a vegan cosmetics company that sold 7 million products in 2013 through online sales, wholesale, and brick-and-mortar stores. Currently they have six boutiques in the Bay Area, including one in Santana Row.
The company is planning a huge expansion with 16 new stores across Southern California, Seattle, Portland, Chicago, and the East Coast. Instead of going with VC money, they are utilizing their own funds and loans from banks they have pre-existing relationships with.
Oh, and about that first comment: "Not every company in North San Jose is tech oriented"... I lied. 100% Pure also developed a freemium enterprise collaboration and task management tool called Incville. They are planning to spin this off into its own company with separate staff later this year. For more details, just head over to the source link below.