South First Fridays - March 2026

Step into one of San Jose’s most beloved monthly traditions when you attend South First Fridays. Held on the first Friday of each month from 5 to 9 p.m., this free event transforms the SoFA District and nearby areas into an open gallery and performance space.

You can explore multiple venues filled with new exhibitions and live programming. Galleries such as ANNO DOMINI, KALEID, and the San Jose Museum of Quilts & Textiles present fresh works while offering late hours and free entry to everyone.

The art walk extends beyond SoFA into the Historic District and Martha Gardens District. This gives you access to a rich mix of contemporary pieces, cultural storytelling, music performances, and interactive experiences.

Downtown San Jose gains tremendous energy from nights like these that bring people together around creativity. You should plan to join the next South First Fridays on March 6 and soak in the artistic heartbeat of San Jose.

Super Bowl Weekend Ignites Downtown San Jose with Massive Crowds and Electric Nights

From February 6 through 8, Downtown San Jose pulsed with the energy of Super Bowl fans who turned streets into a whirlwind of celebration. Tens of thousands gathered for a block party, two major concerts, a dazzling drone display, and endless options for food and beverages.

The concerts stole the show, with Bay Area native Kehlani commanding the stage on Friday and Australian DJ Dom Dolla following up on Saturday. Throngs packed the area from the Fourth Street stage clear to Sixth Street, leaving barely room to breathe amid the sea of swaying bodies. City planners had hoped for around 10,000 attendees per night, yet the turnout shattered those figures, proving the draw of free, high-caliber entertainment in the heart of the city.

Over in San Pedro Square, an entertainment zone let revelers carry drinks from bars straight into the open streets, amplifying the festive chaos. Come game day, fans without stadium tickets crammed around venues like O'Flaherty's and Dr. Funk, spilling onto sidewalks to catch glimpses of the action on indoor screens. Local business owners noted surges in activity, with some spots pulling in three to four times their usual weekend haul, thanks to the influx of out-of-towners seeking a lively spot to root for their teams.

This whirlwind weekend showcases how San Jose has sharpened its edge in hosting big-league gatherings, narrowing the distance from events of a decade past. With eyes now on upcoming spectacles like the World Cup and NCAA West Regional, San Jose will build on this success to draw even more visitors. Leaders grade the execution as top-tier, a solid affirmation that thoughtful planning yields lasting ripples in community spirit and economic vitality.

Source: SVBJ

Guitar Wars and The Void Celebrate Grand Opening in Downtown San Jose

San Jose is getting a new boost to its music landscape with the arrival of Guitar Wars and The Void at 447 South First Street in Downtown San Jose. The city is supporting the launch with a ribbon cutting ceremony today, starting at 3 p.m. Councilmember Anthony Tordillos, the San Jose Downtown Association, and owners Carlos Gascon and Josiah Kverno will share remarks. S.J. Sharkie joins as a special guest, bringing energy for families and offering photo opportunities during the event.

Guitar Wars began in 2013 at 4110 Monterey Highway in the Seven Trees neighborhood, where it built a loyal following over 12 years. Now relocating Downtown, the store focuses on musical instruments alongside The Void, a repair shop dedicated to affordable, high-quality service. Formed by a close-knit group of family, friends, musicians, and gear enthusiasts, Guitar Wars fosters a fun, inclusive environment tied to music culture. Its name nods to sci-fi themes and the drive behind every player's setup. The Void addresses needs in instrument maintenance and the broader scene, making sure budget constraints do not limit access to reliable care.

The celebration extends beyond the ceremony with live sets from local bands, a guitar raffle, and displays from area artists. Come February, music lessons launch, along with open mics and various events. The shop plans workshops on maintenance basics, electronics for guitars, and general upkeep to suit beginners and pros alike. This setup creates a central spot for discovering, practicing, and linking up within San Jose's music world.

Downtown San Jose thrives with its arts and festivals, including SoFA, blues, and jazz gatherings, but lacks robust music retail options. Guitar Wars steps in to bridge that, positioning itself amid the action to aid performers and enrich the community.

Photo by Gary Singh

Symphony San Jose Presents Hopelessly Romantic this January

Symphony San Jose brings a powerful program of Romantic-era works to the stage with Hopelessly Romantic, scheduled for January 24 and 25, 2026. The concerts take place at the California Theatre on South First Street in Downtown San Jose, a restored venue that adds its own historic charm to live orchestral music. This weekend offers San Jose audiences a chance to experience sweeping melodies and intense emotions from three celebrated composers.

The program opens with Franz Schubert's Overture to Rosamunde, a graceful piece full of elegance that has long been a favorite in concert settings. Guest violinist Geneva Lewis then performs Jean Sibelius's Violin Concerto, known for its soul-stirring melodies that build from a haunting start to a dramatic finish. Lewis brings her renowned artistry and command of the instrument to this demanding work.

Robert Schumann's Symphony No. 4 closes the evening, a deeply personal composition with soaring themes, vivid orchestral textures, and innovative structure. Conductor François López-Ferrer leads the orchestra through this expressive journey that captures the full range of human feeling.

Concert ticket holders can arrive an hour early for the free Music Notes session in the main auditorium. This pre-concert talk provides insights, background details, and guest interviews to enrich the listening experience. Youth 17 and younger can attend at half price when accompanied by an adult, and inexpensive parking is available at the nearby city garage on San Carlos Street.

Tickets range from $35 to $115. For tickets and full details, visit www.symphonysanjose.org or call 408.286.2600.

Holiday San Jose Invites You to Shop Local This Season

The City of San Jose has launched its Holiday San Jose campaign to highlight the vibrant local retail scene and encourage everyone to support small businesses throughout the holiday period. This initiative features a comprehensive guide to 12 distinctive shopping districts across the city, showcasing more than 300 unique spots for shopping, dining, and gathering with loved ones. From family-owned boutiques to cozy eateries, these areas offer one-of-a-kind experiences that capture the essence of San Jose's diverse communities. The campaign builds on past efforts to promote economic vitality by directing attention to neighborhood gems often overlooked in favor of larger chains.

Participating in Holiday San Jose means investing directly in the city's future, as every purchase helps sustain jobs and contributes to the local economy. Dollars spent here circulate within the community, supporting entrepreneurs who bring cultural richness and innovation to San Jose. Neighborhoods like Winchester Row and Downtown San Jose stand out with their mix of historic charm and modern appeal, providing perfect settings for holiday outings. Business associations have collaborated to create maps and promotional materials that make it easy to explore these districts, whether on foot or by public transit.

Beyond shopping, the season comes alive with festive events that draw families and visitors alike. Christmas in the Park transforms Plaza de Cesar Chavez into a wonderland of lights and displays, running from late November through early January. History San Jose hosts the Children's Heritage Holiday on December 13, offering hands-on activities and cultural demonstrations for young attendees. For music lovers, the Holly Jolly Holiday event at Tech CU Arena on December 14 promises an entertaining performance to kick off celebrations.

Holiday San Jose also ties into broader recognition of the city as a top destination for seasonal cheer, with attractions like the Winchester Mystery House tours adding a touch of intrigue. Residents and tourists can plan staycations that include theater shows or outdoor skating, blending relaxation with discovery. The campaign reminds everyone that supporting local merchants strengthens the fabric of San Jose, paving the way for even more growth in the years ahead.

For the full guide and district details, visit https://www.sjeconomy.com/how-we-help/programs-and-services/holiday-san-jose

Pretty Good Advice Opens in Downtown San Jose: Elevating Vegetarian Eats with Local Roots

9am UPDATE: Ribbon Cutting has been postponed, new date will be shared soon.

Pretty Good Advice is celebrating its grand opening at 125 Paseo de San Antonio in Downtown San Jose today. The event kicks off at 12:15 p.m., with remarks and a ribbon cutting starting at 12:20 p.m. Speakers include Mayor Mahan, Councilmember Tordillos, representatives from the San Jose Downtown Association, and owner Matt McNamara. This marks the restaurant's third location and its first in San Jose, following outposts in Santa Cruz and Soquel, taking over the space once occupied by a Togo's that closed in 2024.

Owner Matt McNamara, a South Bay native who attended Bellarmine College Prep, brings a wealth of experience from Michelin-starred kitchens across Europe and the United States. His journey led to founding Sons & Daughters in San Francisco, which earned a Michelin star shortly after opening. In 2013, McNamara acquired an 83-acre farm in the Santa Cruz Mountains to grow fruits, herbs, mushrooms, and perennials, shifting his focus toward making high-quality, seasonal food accessible beyond fine dining settings. Pretty Good Advice emerged from this vision, offering a 100% vegetarian menu with vegan options, crafted with technique and care from local farms at approachable prices.

This addition enriches San Jose's diverse dining landscape, where McNamara sees the city as the top food destination in the United States right now. The restaurant's unique concept aligns with the area's blend of flavors and innovation, inviting locals and visitors to explore new vegetarian dishes amid a scene already packed with global cuisines.

For more information, visit https://www.prettygoodadvicerestaurant.com/

 

South First Fridays Lights Up Downtown San Jose with Art and Community

Every first Friday of the month (including today), Downtown San Jose transforms into a hub of creativity during South First Fridays, an evening dedicated to arts and culture in the SoFA district and surrounding areas. This free, all-ages event invites everyone to explore galleries, museums, and creative spaces from 5 to 9 PM, fostering connections among artists, locals, and visitors. With its roots in the vibrant SoFA neighborhood, the gathering extends to spots like the Historic District and Martha Gardens, offering a chance to wander through diverse venues and discover the city's artistic pulse.

Today, South First Fridays kicks off the holiday season with special exhibitions and live performances. Attendees can meet artists, participate in zine-making sessions, enjoy jazz jams, and view works ranging from international zine collections to quilts and contemporary installations. Highlights include curator-led tours, youth photography displays, and cultural storytelling, all designed to spark inspiration and holiday cheer.

Participating spots such as ANNO DOMINI, KALEID Gallery, MACLA, San Jose Institute of Contemporary Art, and San Jose Museum of Quilts & Textiles showcase a mix of solo shows, group exhibitions, and interactive activities. Other venues like San Jose Jazz for live music sets, Art Ark Gallery with its array of artists and tunes, and MACHU PICCHU Gallery of the Americas for handmade gifts from Indigenous artisans add layers of excitement. These locations, scattered along streets like South First and South Sixth, make it easy to hop from one discovery to the next.

This monthly tradition strengthens San Jose's reputation as a creative destination, drawing people to support local talent and explore unique offerings. Whether seeking affordable artworks starting at $15 or simply soaking in the community atmosphere, South First Fridays provides an accessible way to experience the city's cultural depth.

Silicon Valley Asian Art Center Opens in Downtown San Jose

Downtown San Jose welcomed a new cultural gem with the opening of the Silicon Valley Asian Art Center at 150 East Santa Clara Street on October 17. The midday ribbon-cutting ceremony featured remarks from Mayor Matt Mahan, Councilmember Anthony Tordillos, Assemblymember Ash Kalra, representatives from the San Jose Downtown Association, and owner Jianhua Shu. This event marked the expansion of the center from its original Santa Clara location, established in 2004, which has long showcased modern and ancient artworks. The new space shifts emphasis to contemporary and digital arts, enriching the city's artistic offerings.

The opening coincided with the reception for Zheng Chongbin: The Field of Shui Mo, an exhibition displaying 16 works by the acclaimed artist, including paintings, videos, and monoprints. The highlight, Chimeric Landscape from 2012, measures 180 by 720 centimeters across multiple panels and appeared in the United States for the first time. Zheng Chongbin attended the event and shared insights into his creations, drawing attendees into a world of innovative expression that blends traditional techniques with modern forms.

Founder Jianhua Shu brings extensive experience to the venture, having served as an art advisor, co-curator, and former editor and producer with a portfolio of over 70 books and more than 100 exhibitions. Since its inception, the Santa Clara center has hosted over 200 shows, promoting Chinese American art globally and collaborating with major museums in China. This background fuels the new location's mission to foster cultural exchange through displays of Asian and international artists.

Visitors to the Downtown San Jose gallery can anticipate programming that encourages dialogue between cultures and makes art approachable for locals and professionals alike. Downtown's central role in Silicon Valley, where technology meets diverse communities, provides an ideal setting for such a space. The center aims to enhance the area's cultural vitality and accessibility.

Alebrijes Drone Show Tonight at Ritmos Y Colores

San Jose hosts Ritmos Y Colores on September 6, 2025, from 5pm to 10pm at Plaza de César Chávez in Downtown, offering a free celebration of Mexican folk art, music, and community for all ages. Presented by San Jose Jazz in collaboration with Culture Night Market, the festival features illuminated alebrijes, fantastical creatures from Mexican tradition, alongside live performances and interactive experiences. This gathering invites everyone to explore the city's diverse heritage through colorful displays and shared activities that highlight imagination and unity.

The schedule starts at 5pm with Philthy Dronez setting the tone, followed by a 5:45pm meetup for the folkloric community procession at 6:15pm featuring Calpulli Ocelocihuatl, lowriders, Mariachi Alma Bohemia de Angel Mendez, Grupo Folklorico Los Lupeños, and the SJZ High School All Stars Float. El Conjunto Nueva Ola performs at 7pm, leading into an 8pm alebrijes drone show presented by San Jose Downtown Association, an 8:20pm fashion show with Vida Collection by Paulina, and Las Cafeteras closing at 8:45pm.

Attendees can join the procession with free water and a colorful scarf provided near the LionBull Alebrije by the stone stage, adding a participatory touch to the festivities. The night market offers local vendors, art activities, and flavors that reflect San Jose's multicultural fabric, encouraging connections among participants.

Swades Festival Brings Vibrant Indian Independence Day Celebrations to Downtown San Jose

San Jose hosts the Swades: Celebrate India Festival and Parade on August 9 at Discovery Meadow, marking one of the largest Indian Independence Day events on the West Coast. Organized by the Association of Indo-Americans, this gathering draws thousands to honor India's 78th Independence Day with a mix of culture, patriotism, and community spirit. From 1:00 pm to 10:30 pm, attendees can immerse themselves in the festivities at 180 Woz Way, where entry costs range from free to just $3, making it accessible for families and friends to join in the joy.

The event kicks off with a flag hoisting ceremony and national anthem, followed by live performances featuring top local and national artists. Dance, music, and drama showcase India's diverse heritage, while interactive elements like carnival games, a kids zone, and face painting keep younger visitors engaged. Food stalls offer authentic Indian cuisine, a shopping bazaar displays unique items, and art exhibits add creative flair, creating a full day of discovery and connection in the heart of Downtown San Jose.

This festival strengthens San Jose's role as a welcoming hub for cultural exchange, where events like Swades foster unity among residents from various backgrounds. By participating, locals contribute to a lively atmosphere that highlights the city's commitment to diversity and celebration. Downtown San Jose transforms into a stage for global traditions, inviting everyone to experience the energy and build lasting memories.

For more information and for tickets, head over here.

San Jose Steps Up as Premier Entertainment Destination for 2026 and Beyond

San Jose is transforming its Downtown core into a lively center for events and gatherings, setting the stage for an unforgettable 2026. The city council's recent unanimous vote turned Post Street into a pedestrian mall, much like the beloved San Pedro Square, enhancing walkability and inviting more foot traffic. This move, coupled with the approval of six new entertainment districts Downtown, opens doors for organizers to host vibrant events where people can enjoy drinks while strolling the streets. Mayor Matt Mahan highlighted these zones as essential for fostering a dynamic atmosphere, and now the city awaits proposals from creative minds to bring them to life.

Major events on the horizon promise to elevate San Jose's profile significantly. With Super Bowl LX and FIFA World Cup matches at Levi's Stadium in nearby Santa Clara, the Bay Area expects around 350,000 visitors from outside the region, generating about $600 million in labor income. Local leaders like San Jose Downtown Association interim CEO Gumby Marques emphasize the importance of showcasing Downtown's best features to build lasting civic pride. Ongoing beautification efforts, including murals and improvements along the Santa Clara corridor, add to the appeal, ensuring the city shines not just for 2026 but beyond.

Established festivals and conventions already demonstrate San Jose's growing draw. The Fountain Blues & Brews festival marked its 42nd year in June with record attendance of about 5,000 people, fueled by live music and a strong sense of community. FanimeCon, the city's largest convention this year, boosted local businesses like Pizza My Heart to historic revenue highs. Nvidia's GTC conference brought a 132% surge in restaurant visits, while events featuring DJs like Steve Aoki and Fisher drew thousands to plazas and streets. These successes underline how events vitalize Downtown and position San Jose as a must-visit spot.

Beyond events, hospitality plays a key role in sustaining this momentum. San Jose boasts 4,500 hotel rooms Downtown and 10,000 citywide, though experts like Sharks Sports & Entertainment president Jonathan Becher call for a shift toward family-friendly designs to attract more leisure travelers. Overcoming the image of a mere business stopover, the city is prioritizing entertainment and arts to stand out. With upcoming highlights like the NCAA Men’s Basketball Tournament and NWSL National Championship, San Jose is aligning investments to claim its spot as the West's sports and entertainment capital.

Source: SVBJ

55/110 x MACBBQ Blantons & BBQ

MACBBQ is an award-winning competition BBQ team based in the South Bay that travels all over the US for events. Tonight they are hosting a special BBQ event at 55 South to celebrate a their new hand-selected private barrel of Blanton's whiskey.

The event includes all-you-can-eat BBQ beef ribs, brisket sandwiches, pulled pork, pork ribs, chicken, and sides along with drink specials, give aways, and live DJs. You might also get an opportunity to sample their special bourbon.

For more info, head over here.

FC2025 discounts in Downtown San Jose

If you have seen people walking around Downtown San Jose looking like Disney characters, that's because Furcon is in town this weekend and runs until January 20th. Downtown Ice might be extra entertaining to watch on these last couple days as fursuits are welcome on the ice. 

For anyone attending the convention, below are a list of discounts for things to do in Downtown San Jose. I have never seen a discount for Haberdasher before (one of the best bars in all of Silicon Valley). The Foxtail Fermentation promo is on-brand, well done!

Big events coming to San Jose in 2025

SJ Today has a list of major events coming to San Jose this year. These include the Lunar New Year Tet Festival, Friend Fest, Cinequest Film Festival, SubZERO, FoodieLand, Summer Jazz Fest, and many other. Most of the big ones start in February. Check it out at the link below.

Source: SJ Today

San Jose Lowrider Day

Today enjoy a free event highlighting Lowriders at San Jose City Hall from 12pm to 6pm. The plaza will be filled with Lowriders from car clubs, while street parking in front of City Hall will be open to all low riders first come, first serve.

There will also be food trucks parked along 4th Street.

Nvidia AI Conference taking place in Downtown San Jose right now

The latest advancements in AI hardware--which is quickly headed to becoming a multi-trillion dollar market--are being announced right now in Downtown San Jose. Yesterday Nvidia CEO Jensen Huang delivered his keynote at the SAP Center. Throughout the rest of the week, about 10,000 visitors will attend workshops and panel discussions at the McEnery Convention Center each day.

San Jose has a strong desire to make Downtown the AI capital of the world. Hosting Nvidia's flagship conference here is definitely a big win.

Source: San Jose Downtown Association

New Years Eve options in Downtown San Jose

There is a New Years event for everyone in Downtown San Jose this year. If you have kids, there are "Noon Year's Eve" events at the Children's Discovery Museum and 3Below Theatre & Cafe. If you like fine dining, Rollati and The Fountain have you covered. 

If you want to party there are at least a dozen night clubs doing events Downtown in just about every genre you can think of from house music to Cumbia to Bollywood. Then if you're not hung over you can do the San Jose Bike Party New Year's Day bike ride at noon on the 1st.

The SJDA has put together a handy list of all the events going on over here. Have fun and stay safe!

Champions of Magic - Contest Winner

Congratulations to David Gauthier! 🥳🎊

You have won 4 tickets for the internationally renowned show Champions of Magic. 

For those that did not win, you can still purchase tickets over here.

Champions of Magic Giveaway

As mentioned last week, the internationally renowned show Champions of Magic is doing five performances at the San Jose Civic from Dec. 27 to 29. You can buy tickets right now over here starting at $69 per person... but you might be able to get those tickets for free right now. We are doing a giveaway for four tickets for the December 27th show!

To enter the contest, all you have to do is fill out this form (below is an image of what it looks like), check "San Jose," and mention The San Jose Blog. That's it, should take 30 seconds.

We will keep the contest open for a week and then announce the winner next Friday!

Illusionist show coming to San Jose for the holidays + Giveaway

The internationally renowned show Champions of Magic is doing five performances at the San Jose Civic from Dec. 27 to 29. The show is led by a team of five illusionists that have been featured on every major US TV network. The acts take place around the whole theater and include interactive magic, levitations, several illusions that can't be seen anywhere else, and an epic finale. 

It's an ideal family-friendly activity for the holiday season and will pair well with Christmas in the Park across the street.

You can buy tickets right now over here starting at $69 per person. We are also going to do a giveaway for four tickets next week! Keep your eyes peeled for further details early next week on how to enter the giveaway.