213-Unit Mixed-Use Apartment Project Advances at Former Hotel Site in Buena Vista Near Downtown San Jose

San Jose residents seeking new housing options will celebrate the progress on a 213-unit rental complex proposed for West San Carlos Street in the Buena Vista neighborhood. The site, once eyed for a hotel, now shifts toward homes with ground-floor commercial space.

Plans call for 155 one-bedroom and 58 two-bedroom units, with about 5 percent set aside as affordable housing for low-income households. A modest 1,500 square feet of street-level retail will activate the sidewalk and support local commerce in this transitioning area.

Local South Bay executives own the property and have pivoted from hospitality to residential use, reflecting broader market realities and a clear priority on addressing housing demand. City staff stood ready to grant final approvals, moving the project from concept toward reality.

This development will deliver much-needed rental inventory while weaving commercial activity into the neighborhood fabric. By placing homes and shops together in Midtown, it strengthens walkability, supports small businesses, and contributes to a more complete urban environment that benefits everyone who lives and works in the city.

Source: The Mercury News

Sephora Adds Convenient Beauty Stop Near Downtown San Jose

Sephora announced plans for a new store at 519 Coleman Avenue inside the San Jose Market Center. Construction has progressed steadily, and the doors will open on June 5, placing premium cosmetics and beauty products roughly a mile north of Downtown San Jose.

This location marks the brand’s sixteenth in Silicon Valley and the first within five miles of Downtown San Jose. The nearest existing Sephora sits at Westfield Valley Fair, which straddles the San Jose and Santa Clara border, so residents on the north side will enjoy shorter drives and easier access for their favorite brands and new discoveries.

The San Jose Market Center already draws steady traffic with anchors such as Target, Marshalls, Michaels, and PetSmart. New dining additions including Supreme Crab, a Cajun seafood buffet, and Slice House by Tony Gemignani will give visitors even more reasons to linger before or after browsing the beauty aisles.

Sephora entered the U.S. market in 1998 and now operates more than 1,800 stores nationwide. California holds the largest share, representing about 13 percent of the company’s domestic footprint. The expansion aligns with San Jose’s retail strength, which a recent Marcus & Millichap report described as the least volatile Bay Area market and a beacon of stability compared with higher vacancy trends elsewhere in the region.

Source: SVBJ

Signia by Hilton San Jose Prepares an Elegant Mother’s Day Brunch at its Fountain Restaurant

San Jose families seeking a memorable way to honor mothers this spring will find the perfect setting at the Fountain Restaurant inside Signia by Hilton San Jose. The chef-curated brunch unfolds on Sunday, May 10 from 11:00 a.m. to 3:00 p.m. and promises a refined progression of flavors in the heart of Downtown San Jose.

The experience opens with a vibrant spring salad and a generous seafood platter served tableside. Guests then select from standout entrées including Lobster Benedict, Steak Frites, Chicken & Waffles, Lamb Chops, or Atlantic Salmon before sharing a dessert course that features coconut mango rice pudding, mini cheesecakes, a flowing chocolate fountain, and additional sweet touches paired with bottomless mimosas.

All of this takes place in the warm, sophisticated atmosphere of the Fountain Restaurant, where attentive service and thoughtful details create space for connection and celebration. Pricing stands at $135 per adult and $50 per child. For reservations, click here.

Golden Ticket Excitement Lands in San Jose with Playful People Productions' Willy Wonka Jr.

Playful People Productions brings Willy Wonka Jr. to the Historic Hoover Theater this month. Four casts of young performers ages four to twelve will transform the classic tale of Charlie and the Chocolate Factory into a live musical spectacle filled with songs, dancing, and imaginative sets. The production captures the spirit of creativity that makes our city a vibrant place for the arts.

Directors Alicia Sanders, Katie D'Arcey, and Shannon Santandrea have prepared these ensembles with care, supported by vocal directors Brian Kemper and Elaine Saum. Each group delivers its own fresh take on the story of Willy Wonka and his golden ticket contest. Audiences can expect to meet the endearing Charlie Bucket, his grandfather, and a cast of unforgettable characters who learn important lessons inside the factory.

The show highlights the joy of live theater right in San Jose, where local children develop confidence, teamwork, and artistic skills through programs like those offered by this nonprofit. Founded in 2010 and established as a 501(c)3 in 2017, Playful People Productions creates inclusive spaces that welcome participants of all backgrounds and even encourages families to perform together on stage.

Support from the City of San José Cultural Affairs grant and SVCreates underscores the value placed on arts education here. These efforts help position San Jose as a leader in nurturing young talent and building community through shared cultural experiences that everyone can enjoy.

Shows take place across several dates with the Lollipop, Gumdrop, Taffy, and Jelly Bean casts each offering unique performance times. The intimate Historic Hoover Theater at 1635 Park Avenue sets the stage for an evening or afternoon of laughter and wonder. Tickets cost $18 for youth twelve and under, $20 for students thirteen to seventeen, and $25 dollars for adults.

For tickets or more information, visit www.PlayfulPeople.org or call (408) 878-5362.

Square Pie Guys Brings Detroit-Style Pizza to Downtown San Jose, Slice of Homage Planning New Downtown Venue

Detroit-style pizza fans gained a strong new reason to visit San Pedro Square when Square Pie Guys opened inside San Pedro Social at the end of March. The Bay Area favorite brought its signature square pies with crispy, caramelized cheese edges right into the center of Downtown San Jose.

With several successful locations already operating across the region, Square Pie Guys expanded to its seventh spot after building momentum in Campbell. The team chose the San Pedro Square location specifically to experience how the brand connects with the steady crowds generated by events and the surrounding energy of Downtown.

They have taken up residence in the old Slice of Homage location (honestly my favorite pizza place of all time). The transition has opened the door for Slice of Homage to pursue a larger venue in Downtown San Jose. The popular pizzeria, which ran in the space for two and a half years, will return later this year with more room, parking, an expanded menu and a full bar to create an even better experience for guests.

Source: SVBJ, SVBJ (2)

3rd Annual San Jose Cinco de Mayo Cultural Parade and Festival Will Bring Color and Community to the Alum Rock Neighborhood

The third annual Cinco de Mayo Cultural Parade and Festival will transform streets and parkland in the Alum Rock neighborhood into a vibrant celebration of Mexican heritage and local pride this Sunday, May 3rd. The day begins with a parade at 10 a.m. and continues with a full afternoon of festivities that highlight the city’s rich cultural tapestry.

The parade will start at the corner of Alum Rock and King, then travel along King Road toward the 680 freeway underpass. Marchers, dancers, and classic lowriders will fill the route, creating a moving spectacle that draws neighbors and visitors alike into the heart of East San Jose. By noon the energy shifts to Emma Prusch Park at King and Story, where the festival runs until 5 p.m.

Live performances, traditional folklorico dances, and a showcase of customized lowriders will anchor the afternoon program. Organizers have promised a full lineup of cultural acts that honor history while inviting everyone to join the fun.

Ace Pickleball Club Opens Large Indoor Facility in San Jose

San Jose pickleball enthusiasts have a lot to be excited about with Ace Pickleball Club preparing to open a new expansive indoor facility. The 31,000-square-foot venue at 5502 Monterey Road will feature 11 courts and create 30 jobs when it launches between July and September.

Franchisee Bobby Singh selected the former Walmart space for its ideal spot next to City Sports and Altitude Trampoline Park. This grouping strengthened the area's reputation as a hub for experiential fitness that kept residents active and engaged.

The club operates on an open-play membership model. Players pay one monthly fee for unlimited access and benefited from video cameras that record highlight reels automatically. Sessions are organized by skill level so members simply showed up and join the action.

This development arrives right as pickleball maintains its position as the fastest-growing sport in the country. As a sidenote, new pickleball courts have also been added to Guadalupe River Park in Downtown San Jose.

Source: SVBJ

Game Plan for Opportunity: CEO San Jose Opens Its Doors for Fair Chance Month

On April 30 the Center for Employment Opportunities San Jose will host an Open House themed “Game Plan for Opportunity” to mark Fair Chance Month and demonstrate how targeted programs clear paths for justice-impacted residents to build stable careers.

The evening at 521 Parrott Street runs from 4:30 to 7:00 PM and features facility tours that let visitors see training rooms in action. Program participants and alumni will share personal accounts of moving from incarceration through life-skills development and transitional employment into full-time positions. Local employers and partners will join discussions on the practical benefits of fair-chance hiring practices.

CEO operates a model proven across 30 cities in 12 states. Daily-pay transitional jobs provide immediate structure and income while job coaching and advanced training prepare individuals for roles in high-demand fields. San Jose’s location benefits from this framework tailored to the area’s dynamic job market, delivering measurable gains in employment retention and community stability.

Plan to attend if your work or interests align with building stronger economic pathways. The open format encourages direct conversations that often spark new collaborations right on the spot.

For additional information, visit ceoworks.org.

San Pedro Square Market Transforms into World Cup Central for San Jose This Summer

San Pedro Square Market will transform into the ultimate destination for soccer fans when it hosts live broadcasts of all 104 FIFA World Cup matches. Soccer Celebration brings a full month of excitement to Downtown San Jose from June 11 through July 19, complete with interactive fan zones, creative food and drink specials, and engaging activities the whole family can enjoy.

Downtown San Jose will come alive with the world's top teams competing on massive screens while fans mingle in the heart of the city. This activation expands on the massive turnouts from recent Super Bowl and March Madness events, setting the stage for what could become the largest crowds yet at the square.

Forecasts point to roughly $555 million in economic activity along with around 260,000 visitors streaming into the region. These figures show how events like this strengthen San Jose's growing reputation for memorable urban experiences.

The entertainment zone designation allows fans to savor the atmosphere with outdoor beverage service in approved areas. Local businesses will seize the moment to deliver standout activations that draw people in and keep the energy high.

Make plans now to join the festivities and see for yourself how Downtown San Jose pulses as the heart of World Cup celebrations in the Bay Area.

Source: SVBJ

San Jose Breaks Ground on First Type 1A Fire-Resistant ADU

Builtech Construction broke ground on an 850-square-foot ADU in San Jose that set a new benchmark for residential fire safety across California. This project became the first in the city built to Type 1A standards, the highest fire-resistance classification available under state building codes, through advanced Insulated Concrete Form technology.

The ICF system stacked lightweight foam blocks like oversized building blocks before crews inserted rebar and poured concrete to create a solid non-combustible core. The resulting walls delivered exceptional protection against fire spread while adding seismic strength, soundproofing, pest resistance, and energy efficiency far beyond traditional wood-frame construction.

The build came together at roughly $350,000, matching costs for conventional methods in the area. Additional features such as fire-resistant windows, a metal roof structure, and fire-rated vents completed the resilient design ready for today’s denser neighborhoods.

ADUs are a key avenue for growing the San Jose housing supply and lowering costs. Any technological advances here will have an amplified impact on our city.