Sharks Finish Second in the NHL’s Offseason TikTok Race

Hard Rock Bet Canada scored every official NHL TikTok account from June 16 to September 14 and put the San Jose Sharks second in the league. Boston won the composite index at 78.0 after stacking 14 million views. San Jose landed at 65.6. The surprise was not the ranking so much as how the Teal got there.

The Sharks collected 4.3 million total views, fourth in the NHL behind Boston, Toronto, and Florida. What separated them was what happened after the play button. Their engagement rate hit 20.4 percent, the highest of any club in the study. Median views per video sat at 53,300. Chicago, Minnesota, and Carolina also posted strong interaction numbers. Montreal led the league in median views per post at 58,000. San Jose’s mix of reach and reply rate is what pushed a mid-pack view total into a top-two index score.

The index weighted five pieces: overall reach, content performance, fan engagement, shareability, and consistency, so a single lucky clip would not carry a team. Boston’s volume still won. San Jose’s comments, likes, and shares per viewer did more work per video. That tracks with a fanbase that spent the summer watching Macklin Celebrini, Will Smith, and the rest of a young core show up in short-form clips while Mike Grier added veterans and Ryan Warsofsky signed an extension.

The team’s own feed is @sanjosesharks. Tickets and the 2026-27 schedule are at https://www.nhl.com/sharks.

Little Italy Turns Ten on Sharks Way

Little Italy San Jose will mark ten years of its street festival on Sunday, October 4, from 11 a.m. to 7 p.m. at Little Italy Way and Sharks Way, a few blocks from SAP Center in Downtown San Jose. Organizers at the Little Italy San Jose Foundation expect 20,000 to 25,000 people. The district itself dates to 2016--the festival grew into one of Northern California’s larger Italian days, with food stalls, Cal-Italia wine, crafts, museum tours, a kids’ train, and a car row that now ranks among the bigger Italian-marque displays in the country. Ferrari, Lamborghini, Maserati, and Pagani usually show up.

Opening ceremonies start at 11:30 a.m. Grammy-winning accordionist Cory Pesaturo takes 12:15. New York Italian-American jazz singer Vanessa Racci follows at 1:15, then a duo set with Pesaturo at 1:45. Tenor Pasquale Esposito headlines at 3:15 for about 90 minutes. The Anthony Nino Lane Band closes from 5:30. New murals honoring Italian-American work in the valley are scheduled for dedication over the weekend. Proceeds feed the Cultural Center and Museum on the same block.

Today is the paid warm-up: a four-course dinner with wine and a concert by Racci and Pesaturo at the Museum Piazza and Italian Cellar Speakeasy, $75 a head. That is the only ticketed piece.

Festival page and dinner tickets: https://www.littleitalysj.com/little-italy-san-jose-festival

Aven Lands on Sharks Home Helmets Through 2028-29

The word Aven will sit on San Jose Sharks home helmets starting today against the Florida Panthers, the first night of a deal that runs through the 2028-29 season. The San Francisco fintech, which sells a credit card backed by home equity, also picked up branding at SAP Center, Sharks Ice at San Jose, team broadcasts and digital channels, and Sharks Foundation programs.

Sharks Sports & Entertainment president Jonathan Becher framed the pact to the Silicon Valley Business Journal as a working partnership rather than a logo rental. Aven spokesperson Rick Chen said the club’s audience lines up with the company’s target: Bay Area homeowners who might use a lower-rate card instead of a conventional one.

The timing is not accidental. After the second half of last season, Becher said broadcasts, social traffic, season-ticket memberships, and merch all moved up. Inbound partnership inquiries tripled versus a year earlier. Team deals now range from about $100,000 to more than $10 million a year. On the ice the club is selling a young core: Macklin Celebrini (NHL 27 cover athlete), Will Smith, Ivar Stenberg, and Michael Misa.

Source: SVBJ

A $500,000 Green Room Puts Levitt Closer to St. James Park

Aart de Geus, the former Synopsys CEO who still plays guitar in a blues band, put $500,000 toward a permanent Levitt Pavilion stage in St. James Park. The gift carries naming rights. He assigned them to the green room and put Chris Wilder’s name on the door. Wilder, former executive director of the Valley Health Foundation and a onetime San Jose Jazz board chair, survived a massive stroke in 2021. The two met when Wilder invited de Geus to a CEO jam at Jazz Summer Fest and later formed Legally Blue, Wilder on bass, de Geus on guitar.

Friends of Levitt Pavilion San Jose have staged free summer shows in the park for years while chasing a fixed venue. Construction is slated to start next summer, with Levitt Foundation money layered on top of local gifts. The finished pavilion is supposed to host 40 to 50 free concerts a year plus rentals for schools, nonprofits, and civic groups. The group’s own math puts $14.3 million a year into the Downtown San Jose economy and 50 regional acts on the payroll. Suzanne St. John Crane, the organization’s director of strategy, called de Geus a useful example of a tech principal writing a check instead of waiting for someone else.

De Geus has said Silicon Valley still under-funds the arts relative to the money and the number of engineers who moonlight as musicians. The last pop-up of the 2026 season packed the lawn for Peach Tree Rascals on September 6. The next step is steel in the park, not another season of rented risers.

Give and follow the build at https://www.levittsanjose.org.

Source: SiliconValley.com

SAP Center Puts the Letters Back Up as Phase One Wraps

The SAP Center letters are back on the south entrance, hung a little higher to clear a new digital display and the footprint of an expanded Sharks team store. That store is the headline of Phase One of the Teal Reimagination, a multi-year overhaul budgeted at about $425 million. Phase One itself cost just under $30 million and is scheduled to finish this fall.

Opening night is October 1 against the Florida Panthers. Fans walking in that week will find a new bar with eight points of sale at the top of the south-side escalators, a guest-experience kiosk shifted nearby, and Section 216 turned into a walk-through grab-and-go market with self-checkout. The team store above the south doors is slated for mid-November and will run about three times the size of the current shop. Jon Gustafson, the Sharks’ senior vice president, told the Silicon Valley Business Journal the retail upgrade is the biggest visible change of this first slice.

Phase Two starts in January 2027 with locker rooms and a premium lounge. After the 2026-27 season ends, the building is set to go dark for concerts through summer 2027 so the heavy structural work can happen without a mid-week show in the way. That phase is meant to be ready for the 2027-28 opener. Later chapters call for a reseated lower bowl that could add about 100 seats, more food-and-beverage points, restrooms, premium rooms, and new entries. About 90 percent of Sharks staff will move later this year to 450 W. Santa Clara Street so current arena offices can become home and visitor locker space.

Five or six phases remain on the table depending on costs. Perkins&Will designed the work. Renderings and updates live at https://www.tealreimagination.com. Tickets for October 1 are available at https://www.nhl.com/sharks.

Source: SVBJ

SummerHill Locks In 6.3 Acres for 616 North San Jose Apartments

Del Rey Investment Co. signed a contract to sell SummerHill Apartment Communities two empty parcels at Baypointe Parkway and Zanker Road: 3.7 acres at 240 Baypointe and 2.6 acres at 255 Baypointe. Closing deadlines in the county files run to late July 2028 for the larger lot and late July 2029 for the smaller one. The price stayed off the record.

If the city signs off, SummerHill would put 315 apartments in a six-story building at 240 and 301 apartments in an eight-story building across the street at 255, for 616 units on 6.3 acres. Filings list a club room, lounge, fitness center, and two-level roof decks on the six-story side; the eight-story side would add a bike room, pool deck, and roof deck. Both sit over podium parking. The sites had been flagged earlier on Affordable Housing Overlay maps. No construction calendar is attached yet. Final entitlements still have to clear San Jose planners.

The same developer is already at work a block away at 210 Baypointe, where 42 townhomes and a 292-unit rental building are replacing a one-story office. Baypointe VTA light rail is the commute argument. North San Jose has been the city’s designated tech-job cluster for years; putting mid-rise housing on leftover pads next to that cluster is the general-plan logic in plain language. Del Rey’s principals, John Arrillaga Jr. and Jason Peery, sit in the family line of Peery Arrillaga, the firm that assembled much of the valley’s suburban office stock.

Source: The Mercury News

Dollar Tree Joins the Next Wave at The Plant

Dollar Tree is combining three storefronts at The Plant, the 650,000-square-foot power center at Monterey Road and Curtner Avenue, into a new shop at 2151 Monterey. Suites 40, 60, and 80 add up to about 9,772 square feet on the leasing flyer. Suite 40 used to be Payless. No opening date has been posted. A Customer Service Associate listing already uses that Monterey Highway address, which is usually a sign the build-out is underway. Dollar Tree opened more than 100 stores in the first quarter of 2026 and still plans about 400 new locations this year even while closing 75 others.

The Plant has been filling holes since Arc Capital Partners and Milan Capital Management bought the center for $95 million in August 2024. Vacancy had been high under the previous owner. Target and Home Depot still sit as shadow anchors; Realty Income paid $73 million for the Home Depot pad in late 2024 without changing the store. Best Buy, Ross, Ulta, PetSmart, and a string of restaurants never left.

Vallarta Supermarkets is slated to take the old Toys R Us box, close to 60,000 square feet, with a November target. That would be Vallarta’s first Bay Area store and would put a full cocina next to the big-box row. Chikin Drip, the San Jose hot-chicken outfit, already opened a second kitchen at 81 Curtner inside the same property. Sixteen dining spots and ten national anchors are the pitch the landlords have been using.

The full directory and hours are available at https://www.plantsanjose.com.

Source: SVBJ

Council Takes Up a Five-Year Parking Hike on Tuesday

City Council will hear a revised downtown parking plan on Tuesday, September 29. Downtown Parking Board Vice Chair Tamiko Rast sent an open letter last week asking the council to pause. The Department of Transportation’s five-year ladder would raise garage hourly rates by $1 in year one and special-event garage rates by $3. Year two would add $1 an hour to about 1,600 core meters now at $2. Year three would keep those meters running until 9 p.m. instead of 6 p.m. Year four would add another $2 to event rates. Year five would lift every city meter by $1. The first 90 minutes in city garages, including the Convention Center Garage, would stay free. Sundays would stay free.

The Parking Fund takes in about $15 million a year. The current budget already pulled $1.2 million from that fund into the general fund to help cover a deficit north of $26 million. Staff project the full rate package, once it lands in 2030, would add about $4 million a year. Last fiscal year the fund also sent $972,000 to items outside Transportation, including fireworks, Downtown Ice upgrades, and business-development programs. Rast’s complaint is that the city is asking drivers to pay more while garages still have bad lighting, broken elevators, thin security, and dirty floors, and while the Parking Board has seen late packets and canceled meetings.

The San Jose Downtown Association made the same point in June, when the first version of the hike was yanked off the consent calendar after restaurant and bar owners filled the chambers. Raising the price of a dinner-and-show night without fixing the garage that night ends in is a tax on the recovery downtown has been trying to buy. Staff argue San Jose’s $2 meter is still cheap next to Oakland and San Francisco, and that evening demand now exists. Both can be true. The vote on Tuesday is whether the extra dollar goes into concrete and cameras first, or into the hole in the general fund.

City notice: https://www.sanjoseca.gov/Home/Components/News/News/7535/16

Source: San Jose Spotlight

SoFA Street Fair Takes Over First Street on Sunday

SoFA Street Fair Fall 26 lands Sunday, September 27, from 2 p.m. to about 7:30 p.m. across South First Street and the side streets that make up the SoFA District in Downtown San Jose. The posted grid puts bands, vendors, skate demos, burlesque, and independent wrestling on eight stages at once.

Pobladores Stage and Pobladores Dos sit at 501 South First. Silver Truck Stage is at 454 South First. Project X is at 22 East San Salvador. Haberdasher, 43 West San Salvador, runs rotating burlesque sets from 4 p.m. onward. UGWA Stage at 25 East William hosts the wrestling card, including a title match between Dave Dyra and Journey Fatu at 7. SoFA Market at 387 South First keeps the vendor row. Caravan Stage at 50 West San Salvador closes the night with Sad Boy Sinister at 7:30, while Philthy Dronez Y La Brigada De La Cumbia takes Pobladores at the same time. Gunderson High School Concert Band opens Silver Truck at 2. Skatepops and El Guapo split Project X in the mid-afternoon.

The fair shares the weekend with ILLO Mart two blocks west inside South Hall. Anyone already downtown for prints can walk east and catch a set without a second parking hunt. Start at First and San Salvador and move with the sound. The schedule lives at https://sofafall26.sched.com/

ILLO Mart Packs South Hall With 250-Plus Illustrators This Weekend

San José Made will run the 2nd annual ILLO Mart on Saturday and Sunday, September 26 and 27, from 11 a.m. to 6 p.m. both days inside South Hall at 435 South Market Street in Downtown San Jose. Admission is free. Last year’s first edition proved the city could fill a hall with working illustrators. This year’s floor holds more than 250 booths. Vendor slots sold out. The first 1,000 people through the door each day get an event-only 4-by-6 notepad drawn by @poxei.

The back of the hall is set up for people who want to make something instead of only buying prints. Figure drawing runs all day, first come first served, clothed models, short and long poses. Charcoal and paper are on loan while they last. Jacquelin De Leon leads a $10 digital portrait class at 12:30 both days and a $20 watercolor class at 2:30. Malisa Suchanya’s wooden-mushroom painting slots cycle through the afternoon. Sunday only, Elda The of Thousand Skies teaches 4-by-6 rubber-stamp carving for $20, noon to 2 p.m. and 2:30 to 4:30 p.m., age 12 and up. Four artists run a stamp rally; spend $8 at their tables and collect a set of riso prints at booth E406 while supplies last.

South Hall sits next to the Convention Center garage. Street parking is free on Sunday and the VTA light rail and buses stop within two blocks. No outside food or drink.

Details and workshop reservations: https://www.sanjosemade.com/pages/illo-mart-2026