Tampa-based Melting Pot has targeted San Jose for a long-awaited return to the Bay Area, with plans to open by the end of the year. The chain previously operated locations in San Jose, San Mateo, and Larkspur before those sites closed, and company leaders now view the city as one of the strongest expansion opportunities in the region. The former San Jose location was where Paper Plane is today at 72 S. First Street and operated from 2005 to 2009.
Officials selected San Jose for its population density, family-focused demographics, and balanced age and income profile that matches the brand’s positioning as a go-to spot for special occasions. The company relies on data analysis tools to pinpoint markets, and San Jose consistently ranks at the top of their list over other California options.
A typical Melting Pot restaurant spans roughly 5,000 square feet, creates 35 to 70 jobs, and carries an average investment of $2.1 million. The brand already runs three California outposts in Sacramento, Thousand Oaks, and San Diego, and the new San Jose site would restore fondue dining to a city that has room for one or two locations, possibly including one in Downtown San Jose.
Those who recall the interactive cheese and chocolate experiences will welcome the return of curated fondues, fresh salads, wines, and spirits served in a lively social setting. The addition brings another distinctive dining choice that supports local hiring and enriches the city’s growing collection of celebration-worthy restaurants.
Source: SVBJ












