MLV NorCal Fan Fest Lands at San Pedro Square Market Today

San Pedro Square Market will host a free family-friendly celebration this afternoon as MLV NorCal introduces itself to the community. The Fan Fest runs from 4 to 6 p.m. on Monday, August 24, with interactive volleyball activities, giveaways, free soft serve, and a Create & Clip station.

Three-time Olympic gold medalist Kerri Walsh Jennings is scheduled to appear alongside San Jose Mayor Matt Mahan and members of the MLV NorCal roster. Organizers plan to share a milestone update about the team’s future and its planned 2027 inaugural season.

The first 200 fans to arrive will receive a free MLV NorCal hat. Parking is available at the nearby garage on North Market Street. The event is organized in partnership with the San Jose Sports Authority, the City of San Jose, Visit San Jose, and the Chamber of Commerce.

This gathering marks an early chance for local residents to meet the new professional volleyball franchise and learn more about its plans for the region.

Source: MLV

AES Drops Plans for Large Battery Storage Project in Coyote Valley

AES Corporation announced this week that it has canceled its proposed Jewelflower Battery Energy Storage System on a 128-acre site of prime farmland in North Coyote Valley near Morgan Hill. The 350-megawatt project would have placed hundreds of containerized lithium-ion battery units across roughly 40 acres of actively farmed land on San Jose’s southern edge.

The company cited a review of project economics, infrastructure needs, market conditions, community input, and long-term priorities. No permit application had been filed. Local opposition had grown steadily, with the Santa Clara Valley Open Space Authority voting unanimously in May against the plan. Authority leaders pointed to more than $160 million already invested by voters and agencies to protect wildlife corridors, groundwater recharge, climate resilience, and sustainable agriculture in the Coyote Valley Conservation Program area.

Parents at the nearby Charter School of Morgan Hill, state legislators including Senator Dave Cortese and Assemblymembers Ash Kalra and Gail Pellerin, and a petition that collected more than 2,200 signatures had also raised concerns about placing industrial-scale batteries so close to a school and inside a conserved landscape. A previous battery project known as Hummingbird had already been successfully moved to an industrial site behind the Open Space Authority’s San Jose headquarters, showing that better locations exist.

The cancellation keeps Coyote Valley’s open fields and hills available for the wildlife movement, farming, and public access that make the area a vital buffer and natural asset for San Jose and the South Bay. AES continues to pursue battery storage elsewhere in California, while this decision reinforces that energy infrastructure and protected landscapes can both advance when projects are sited with care.

Source: San Jose Inside

Downtown San Jose Welcomed More Than One Million Visitors During World Cup

Downtown San Jose drew more than one million cumulative visits over the course of the 2026 FIFA World Cup. San Pedro Square operated as the official Soccer Celebration Headquarters and staged watch parties for every one of the tournament’s 104 matches across 39 days.

Local hotels recorded solid gains from mid-June through mid-July. Occupancy rose 9 percent year over year, average daily rates climbed 17 percent, and revenue per available room increased 28 percent. On match days the RevPAR jump reached 42 percent, with even stronger results during the Round of 32 and Round of 16 week.

San Jose Mineta International Airport handled more than 500,000 passengers between June 13 and July 19. The airport managed 21 official team flights involving nine national squads and recorded its busiest departure day of the year the morning after a U.S. match at Levi’s Stadium. Private aviation traffic for one contest alone approached 200 aircraft.

City leaders credited coordinated work among municipal departments, the San Jose Sports Authority, Team San Jose, the Earthquakes, and other partners for turning the tournament into a showcase. Attention now turns to upcoming events such as the CrossFit Games, Slam Jose! basketball festival, and the Rock ‘n’ Roll San Jose Half Marathon that can keep the momentum going.

The tournament left a clear mark on the city’s hospitality and transportation systems while giving thousands of visitors a direct look at Downtown San Jose’s growing sports and entertainment energy.

Source: SVBJ

World Cup Fever Filled Downtown San Jose with Record Crowds

Over six weeks of World Cup matches, Downtown San Jose recorded more than 900,000 visits, far surpassing the original projection of 350,000. San Pedro Square became the clear center of the action, transformed by the San Jose Earthquakes and city partners into a continuous outdoor festival with jumbo screens, food, and fans packed along the pedestrian mall.

High-demand games pushed the numbers even higher. Mexico’s matches drew the largest turnouts, with nearly 40,000 people across Downtown for the Round of 16 clash against England and more than 37,000 for an earlier group-stage game. Organizers responded by adding screens and, when needed, shifting the biggest crowds to Discovery Meadow and SAP Center. Restaurants and bars in the square reported steady waves of customers that many owners described as stronger than multiple Super Bowls combined.

The success built on San Jose’s deep soccer roots and deliberate planning. City leaders had set aside funding two years earlier for major-event coordination, a decision that paid off once the tournament arrived. Light-rail trains filled, sidewalks stayed busy, and the usual quiet of post-pandemic office hours gave way to an energetic, multi-week celebration that felt closer to a music festival than a typical Downtown evening.

Safety challenges appeared at the edges of the official zones, yet the overall experience remained manageable as organizers refined operations match after match. The stretch offered a clear demonstration of what Downtown can deliver when people have a compelling reason to show up.

With the final behind us, the calendar already includes the CrossFit World Championships at SAP Center and the convention center, plus upcoming tech gatherings, concerts, and street festivals. The infrastructure, partnerships, and recent practice are in place. Sustaining the energy will depend on creating more reasons for residents and visitors to return, night after night.

Source: The Mercury News

Sharks Lock In Long-Term Headquarters Right Across from SAP Center

The San Jose Sharks just closed on a downtown building that cements their headquarters in the city’s urban core for decades ahead. An affiliate of the team paid Google $10 million in cash for the two-story, 22,100-square-foot property at 450 West Santa Clara Street. The site sits directly across from the SAP Center, where the team plays its home games.

This purchase frees up valuable space inside the arena itself. The Sharks can now accelerate upgrades such as modernized locker rooms and other improvements that enhance the experience for fans who fill the stands. A standalone corporate office nearby gives the organization room to operate while the arena transformation continues.

San Jose Mayor Matt Mahan welcomed the move as a clear signal of commitment. Google’s vice president of global real estate also voiced support, noting the company’s pride in having the Sharks as neighbors and its own ongoing investment in the city. The transaction shows how longstanding local institutions can partner to keep activity and investment centered in Downtown San Jose.

The building originally formed part of Google’s early assembly of parcels for the ambitious Downtown West neighborhood. Although that larger vision has paused, the Sharks’ prominent new headquarters will still help energize the streetscape. The location ties directly into surrounding efforts around Creekside Socials, the Guadalupe River Park, and the evolving Diridon Station district.

Source: SiliconValley.com

Bay Padel Courts Set to Open in Downtown San Jose's Creekside Socials This Month

South Bay athletes and newcomers to padel alike will gain access to six professional-grade outdoor courts when Bay Padel soft opens its 28,000-square-foot venue on July 11. Located at 87 Barack Obama Blvd. in the Creekside Socials district, the facility sits steps from SAP Center and close to Diridon Station, placing it at the heart of an emerging sports and entertainment corridor.

The soft opening kicks off with a full day dedicated to the sport. Activities run from 9 a.m. to 6 p.m. and include a tournament, live music, and introductory sessions designed for anyone curious about padel, one of the world's fastest-growing racket sports. Full court operations begin in September.

Players will enjoy more than matches. An outdoor warm-up area stands ready alongside a recovery lounge equipped for contrast therapy and compression boots. Luxury locker rooms feature cold plunges and saunas. On-site parking and a juice bar round out the offerings for a comfortable, complete visit.

This project forms part of the ongoing activation at Creekside Socials within the broader Downtown West area, now managed by Jamestown. Spark Social has secured a large space for its food truck operations, while Volo Sports brings pickleball, sand volleyball, and futsal to the SoFA District. These moves align with San Jose's Stitching Districts efforts to better connect downtown neighborhoods through vibrant public spaces and activities.

Bay Padel already operates clubs in San Francisco and Sunnyvale. The San Jose location extends that footprint and supports the city's push to become a premier destination for sports and recreation, especially in the Downtown West area by the SAP Center.

Source: SVBJ

Volo Sports Launches First Permanent Bay Area Location in Downtown San Jose

Downtown San Jose has gained a new hub for social sports with the opening of Volo Sports at 300 S. 1st Street. The Baltimore-based company took over the Serpentine Pavilion and part of an adjacent parking lot, turning the former roller rink and food truck site into a 41,000-square-foot space for leagues and pickup games.

Club Volo offers pickleball, sand volleyball, futsal, and additional community programming. The five-year lease marks Volo’s first owned facility in the Bay Area after running leagues in rented spaces previously. The site opened with a launch event featuring Mayor Matt Mahan, free sports, live music, food, and giveaways.

The new location created about 55 jobs, mostly part-time roles that form the core of operations. Strong interest from the existing player base helped drive the decision to build out a dedicated space for play.

Volo targets adults between 18 and 40, with particular appeal to San Jose State University students, recent graduates, and downtown workers. Company teams have already formed for co-worker play, and the fenced facility with staffed hours provides a convenient after-work and weekend option.

Bookings for leagues and sessions can be made through Volo Sports directly or via on-site QR codes. Hours currently run weekdays from 5 to 9:30 p.m. and weekends from 10 a.m. to 9 p.m., with potential expansion based on demand.

Source: SVBJ

San Jose Secures a Professional Women’s Hockey League Franchise

San Jose has secured its place in the Professional Women’s Hockey League as the league’s 12th franchise. The announcement marks another step in the rapid growth of women’s professional hockey and positions the city as a key West Coast hub for the sport.

The new team will play its home games at SAP Center, the same venue undergoing a major renovation. This addition brings the PWHL to four West Coast teams, easing travel demands that have challenged existing clubs in Vancouver and Seattle.

All PWHL teams operate under TWG Global rather than local NHL ownership. The structure supports the league’s independent expansion while San Jose prepares to welcome players, staff, and fans in the coming seasons.

City leaders have linked the arrival of the team to broader plans for a sports and entertainment district in Downtown San Jose. Such developments aim to increase activity and economic vitality around the arena through mixed-use projects and improved fan experiences.

The combination of a new professional team, arena improvements, and district planning signals continued momentum for San Jose as a destination for sports and entertainment. Residents and visitors alike stand to benefit from the added energy these investments bring to the urban core.

Source: SVBJ

Ace Pickleball Club Opens Large Indoor Facility in San Jose

San Jose pickleball enthusiasts have a lot to be excited about with Ace Pickleball Club preparing to open a new expansive indoor facility. The 31,000-square-foot venue at 5502 Monterey Road will feature 11 courts and create 30 jobs when it launches between July and September.

Franchisee Bobby Singh selected the former Walmart space for its ideal spot next to City Sports and Altitude Trampoline Park. This grouping strengthened the area's reputation as a hub for experiential fitness that kept residents active and engaged.

The club operates on an open-play membership model. Players pay one monthly fee for unlimited access and benefited from video cameras that record highlight reels automatically. Sessions are organized by skill level so members simply showed up and join the action.

This development arrives right as pickleball maintains its position as the fastest-growing sport in the country. As a sidenote, new pickleball courts have also been added to Guadalupe River Park in Downtown San Jose.

Source: SVBJ

San Jose Earthquakes Elevate PayPal Park with Major Upgrades and Grateful Dead Jerseys

San Jose soccer supporters gain a vastly improved experience at PayPal Park this season. The club poured more than one million dollars into a full transformation of the Habbas Law Epicenter that unveiled on February 14. Rank + Rally expanded the team shop by an extra 1,500 square feet and quadrupled its overall size, giving fans far more room to browse merchandise and interact with products in comfort.

New matchday activities invite everyone to arrive early and linger longer. Speed shot, accuracy and passing challenges sit alongside three holes of Mini Foot Golf while the Scoreboard Bar keeps its title as the largest outdoor bar in North America. Fresh food stations now offer birria and chicken tinga nachos, deluxe sandwiches, rotating pizza options and more to fuel the pregame energy.

A special collaboration with the Grateful Dead brings authentic Bay Area spirit straight onto the pitch. The team designed custom Dead Kit jerseys that capture the band’s psychedelic style and honor its first-ever concert right here in San Jose. Players will wear these kits during at least four home games and several road matches, tying the club to local music history.

These enhancements position PayPal Park among the top destinations in Major League Soccer for families and longtime supporters.

Source: SVBJ

The Teal Reimagination Elevates SAP Center in Downtown San Jose

SAP Center will be completely renovated, shaped by the Teal Reimagination project. The San Jose Sharks launched this multi-year $425 million transformation to turn the arena into a more connected and immersive destination that anchors Downtown San Jose as a true civic landmark.

There will be dramatic upgrades that improve every moment of a visit. The team store triples in size with immersive displays, smoother circulation for easier shopping, and more Sharks pride. Distinct atmospheres unfold level by level, delivering vibrant energy on the main concourse and refined intimacy in premium areas (primarily underground). There will be a new outdoor concourse and additional entrance into the SAP Center to help reduce crowding.

Premium offerings will set a new standard. Private Cove Suites provide concierge-level retreats for hosting without missing the action. The Captain’s Lounge delivers direct sightlines into the player tunnel while the First Line Lounge brings high-energy ice views with all-inclusive elevated food and beverage. Three unique clubs on the Premier Level will add layered comfort and hospitality tailored to your preferences.

One of the most impressive proposed features is the exterior of the Shark Tank will actually look like a tank. The Teal Reimagination ensures SAP Center welcomes fans and visitors with experiences that match the passion of the Teal faithful and support the city’s long-term vision.

PayPal Park Expands Its Role with Regular Concert Nights in San Jose

You'll soon discover more opportunities to catch major live performances at PayPal Park. The San Jose City Council gave unanimous approval for the stadium to host up to 15 concerts each year. This decision locks in the venue’s future as an essential part of the city’s entertainment lineup.

Careful planning went into the approval. City officials established volume limits and reporting requirements that respond to neighborhood feedback. You can expect concerts to run between 9 a.m. and 11 p.m. while maintaining respect for those living nearby.

The stadium delivered impressive results for the local economy. In 2024 events there produced $111 million in total economic impact and backed nearly 1,000 jobs. Concerts will amplify these benefits and bring more crowds to support Downtown San Jose businesses.

You also have big matches to look forward to at the park soon. The U.S. Women’s National Team will face Japan in a friendly. Fans will also see Cruz Azul take on Atlético Nacional. PayPal Park will additionally serve as a venue for early-round action in the 2028 Olympic soccer tournaments.

Source: SVBJ

Super Bowl 60 Epic Pre-Game with the Players Tailgate

Super Bowl 60 was one of the most successful South Bay events of all time, bringing activity to all corners of San Jose and Santa Clara. However, on game day there was one experience that really stood out. I was lucky enough to attend the Players Tailgate. This exclusive pre-game gathering draws over 50 active NFL players, celebrities, and guests for a mix of food, drinks, and entertainment right before kickoff. Hosted by Nate Burleson with DJ Irie on the decks, the event turned game day into a full celebration, complete with open premium bars and all-you-can-eat gourmet dishes from celebrity chefs.

Attendees got to enjoy unique activations like the Delish Showdown, where top chefs compete in a high-energy cooking battle, and Solo Stove's Squash the Beef setup for smashing burgers over open flames to settle rivalries. The lineup featured chefs such as Aaron May, Marc Murphy, Kelsey Murphy, Aarón Sanchez, Tristen Epps, Shota Nakajima, Josh Capon, Adam Sobel, Catherine McCord, Leah Cohen, Chris Cosentino, and Damaris Phillips, alongside the 10/10 Burger team.

Pro athletes including Puka Nacua, Jahmyr Gibbs, Tyreek Hill, Rome Odunze, Najee Harris, Brian Robinson Jr., Trey McBride, Deebo Samuel, and many others. They were mostly just out and about enjoying the awesome food like everyone else.

Players Tailgate is sponsored by Ortega, Skinnygirl, Organic Valley, Molson Coors, Columbia, Verizon Visa Card, Ballers Champagne, XCLSV, Solo Stove, Desnuda, Worth Magazine, the NFL Alumni Association, Delish Showdown, Square, Food Recovery Network, Simplicity Cold Pressed Juice, and Meta. Guests can sample the debut of Nature Calls, a beverage made with Montana bear poop (no joke) in partnership with Columbia Sportswear and Battle Creek Coffee, focused on sustainability.

The food was simply put, spectacular. My favorites included Chris Cosentino's Montreal-style Pastrami & Caviar Creme Fraiche Sandwich, JJ Johnson's Jerk Lamb Ribs with Plantain Puree, and Shota Nakajima's Katsu Sando Pork Cutlet. However, my absolute favorite was Belle English's 48 Hour Pork Rib with Fish Sauce Caramel and Sesame Brittle. Photographs are in order of mention below.

The sponsors had their own booths setup with food and surprises. As previously mentioned, they even had a limited edition beer called "Nature Calls" that is brewed with purified bear poop, something I wish I read before I drank it. Spoiler alert, it just tastes like beer.

After packing away several thousand calories and heading home for a pre-game nap, I realized that for a foodie this epic tailgate might be better than the actual Super Bowl. The next Players Tailgate takes place on Valentine's Day 2027 at SoFI Stadium in LA. It's pricey but you'll get an unforgettable experience.

Celebrity Chefs Elevate The Players Tailgate Ahead of Super Bowl 60

The Players Tailgate is the ultimate pre-Super Bowl VIP experience on February 8, 2026. This pre-game event, organized by Bullseye Event Group, features a lineup of renowned chefs and live entertainment.

The chef roster includes Aaron May for bold flavors, Marc Murphy as a respected restaurateur, Kelsey Murphy from MasterChef, Aarón Sanchez of Johnny Sánchez and Chopped fame, Tristen Epps as a Top Chef champion, Shota Nakajima with multiple James Beard nods, Josh Capon of VCR Group, Adam Sobel from AETHER GROUP, Catherine McCord behind Weelicious, Leah Cohen of Pig & Khao, Chris Cosentino for whole-animal expertise, Damaris Phillips with Southern influences, and 10/10 Burger for smash burgers. These talents will create multi-station offerings that range from gourmet specialties to creative comfort foods.

DJ Irie provides the soundtrack, delivering high-energy sets that keep the atmosphere lively as guests prepare for kickoff. Known as a top pre-game destination, The Players Tailgate draws celebrities and enthusiasts, making it a standout way to experience the Super Bowl, even if you don't have tickets to the big game.

For tickets and more information: https://bullseyeeventgroup.com/super-bowl-60-in-santa-clara/2026-players-tailgate-santa-clara

USWNT Set to Face Japan at PayPal Park in April

San Jose welcomes the U.S. Women's National Team back to PayPal Park for an international friendly against Japan on April 11, 2026. The match kicks off at 2:30 p.m., marking the seventh time the USWNT has played at this venue where they hold a strong 5-1-0 record. This event continues a longstanding rivalry that began in 1986, with memorable clashes in world finals during the 2010s and a recent quarterfinal in the 2024 Olympics where the U.S. secured a 1-0 victory en route to gold.

The game holds special significance for the Bay Area, as many USWNT players past and present have deep connections to the region. San Jose hosted the team's first match in California back in 1997 at Spartan Stadium, resulting in a decisive win over England. Now, PayPal Park serves as a hub for high-profile soccer, having recently featured CONCACAF Men's Gold Cup matches last summer with teams like the United States, El Salvador, Honduras, and Curaçao.

Mayor Matt Mahan emphasizes how such occasions establish San Jose as a destination where people come together for distinctive experiences. The USWNT coach expresses admiration for Japan's skilled play and team identity, adding to the anticipation. Fans can expect an energetic atmosphere that showcases the city's vibrant sports scene.

To purchase tickets: https://www.ticketmaster.com/us-womens-national-team-v-japan-san-jose-california-04-11-2026/event/1C00643496628F1A

Source: SVBJ

San Jose Launches Game On Youth Sports Program Ahead of Epic 2026 Events

San Jose is introducing the Game On youth sports program, designed to inspire thousands of local students and community members. Officials gathered at the Boys & Girls Club of Silicon Valley - Smythe Clubhouse to unveil this initiative, part of the city's SJ26 campaign and backed by the San Jose Sports Authority. From January through June, 50 activations called Game On Moments will roll out at schools and community spots, reaching young people with hands-on sports experiences. Mayor Matt Mahan emphasized turning the year's major events into enduring benefits that extend far past the calendar.

The South Bay hosts Super Bowl LX, three March Madness games, and six World Cup matches between February 8 and July 1, drawing global attention. Former San Jose Earthquakes player Shea Salinas, now a club ambassador, highlighted how preparations for community involvement started with the World Cup announcement. He noted the importance of professional organizations in creating positive change. San Francisco 49ers President Al Guido added that connecting kids with athletes fosters a cycle of inspiration, where pros reflect on their own early influences while guiding the next generation.

To build a lasting legacy, the program focuses on infrastructure like fields, coaches, referees, and leagues to support youth development. Salinas pointed out the need to capitalize on the excitement around soccer and football, ensuring stable environments where kids can grow. This ripple effect aims to instill values that carry forward, with families passing on the passion for sports. Brandi Chastain, founder of Bay FC, introduced goalie Jordan Silkowitz, recently named to the U.S. national team, to show how dedication leads to achievement.

Source: SVBJ

San Jose Raises Nearly $5 Million for Epic 2026 Activations

San Jose and the San Jose Sports Authority have secured close to $5 million from corporate, public, and philanthropic partners to support a series of community activations throughout Silicon Valley in 2026. This funding arrives just in time for a major lineup of events, including Super Bowl LX, three March Madness games, and six World Cup matches from February 8 to July 1.

The money will finance over 100 watch parties, 13 concerts featuring national acts like Kehlani, and seven drone shows, with more details forthcoming. Most of these experiences come at no cost to residents and visitors, creating inclusive ways to join the excitement without game tickets. Additional support goes toward local youth programs, ensuring the benefits reach younger community members.

Contributions from Silicon Valley giants such as Adobe, eBay, and Google, along with local entities like Visit San Jose and San Jose Mineta International Airport, make this possible. An estimated 500,000 travelers are expected in the Bay Area for these events, generating $1.4 billion in economic impact that supports hotels, restaurants, small businesses, and cultural areas across the city.

Source: SVBJ

Silicon Valley Bid Shines: Potential Host for 2031 Women's World Cup

The Bay Area steps forward as a contender to host matches for the 2031 FIFA Women's World Cup, part of a joint bid from the United States, Mexico, Costa Rica, and Jamaica. This submission stands alone as the only proposal received by FIFA, paving the way for an expanded tournament featuring 48 nations for the first time. Levi's Stadium in Santa Clara and Oracle Park in San Francisco appear among 49 venues across 35 cities in the official bid book, with selections narrowing to about 20 sites in coming years.

This opportunity builds on the region's thriving women's sports scene, recognized in November as the top city for women's athletics in the U.S. by The Athletic. Bay FC shattered attendance records with over 40,000 fans at an August game in Oracle Park, while the Golden State Valkyries achieved historic feats in their debut WNBA season, including playoff qualification and sold-out home games. The Bay Area Host Committee works to amplify these events, fostering visibility, tourism, and community ties through sports.

Recent successes underscore the area's readiness, such as hosting the National Women's Soccer League championship on November 22 at PayPal Park in San Jose. Looking ahead, the 2026 Men's World Cup at Levi's Stadium brings exciting group stage action with Qatar facing Switzerland on June 13, Austria against Jordan on June 15, Paraguay versus a European playoff winner on June 18, Jordan meeting Algeria on June 22, and Australia challenging Paraguay on June 25, plus a round of 32 matchup on July 1. These gatherings set the stage for even greater impact in 2031.

The tournament promises substantial economic lift, with projections of at least $4 billion in revenue from ticket sales alone as the premier women's sporting event globally. For San Jose and surrounding communities, hosting would draw international crowds to local venues, hotels, and attractions, enhancing the city's profile amid Silicon Valley's innovation hub.

For additional information on the Bay Area's involvement, visit https://www.bayareahostcommittee.com/

Source: SVBJ

Super Bowl 60 Brings Major Events to San Jose and the Bay Area

Super Bowl 60 arrives at Levi's Stadium in Santa Clara on February 8, 2026, drawing attention to the region's blend of innovation and culture. The Bay Area Host Committee unveiled a series of activations designed to highlight the area's strengths as a host for global gatherings. With the game just months away, preparations ramp up to create memorable experiences for fans and locals alike.

San Jose takes center stage with Super Bowl Opening Night at the McEnery Convention Center on February 2, offering fans direct access to players from both teams. The city also organizes concerts, drone shows, and culinary highlights within walking distance of Downtown San Jose. Proximity to Levi's Stadium, just ten minutes from San Jose Mineta International Airport, makes the area a convenient hub for visitors.

Events spread across the Bay Area, with San Francisco hosting the Super Bowl Experience at Moscone Center North and South from February 3 to 7, the Pro Bowl Games on February 3, and the BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens from February 3 to 7. Additional highlights include the NFL Culture Club at The Pearl from February 4 to 7, NFL Honors at Palace of Fine Arts on February 5, and the BAHC Super Bowl Innovation Summit at SFMOMA on February 6.

Partnerships with organizations like the East Bay Coalition, Visit Oakland, Visit Santa Cruz County, the San Francisco Peninsula, and Napa Valley Vintners ensure broad participation. The committee projects an economic impact between $370 million and $630 million, benefiting communities throughout the region.

The NFL Source program connects local businesses to opportunities such as catering, production, and vending tied to the game. This initiative focuses on creating lasting community benefits through networking and training.

San Jose's role in Super Bowl 60 fits into a packed 2026 schedule, including the NCAA Men's Basketball West Regionals and FIFA World Cup matches at Levi's Stadium. These events position the city as a prime destination for sports and entertainment.

For more information, visit https://www.sfbayareasuperbowl.com/

Giants Fanfest Tour

If you happen to be a Giants fan, they are doing a Fanfest Tour today at San Pedro Square in Downtown San Jose. You'll get to interact with players and coaches, get autographs, and take selfies with the World Series trophies. There will also be promotional items and face painting for kids. If you want to buy tickets, you'll be able to get them for 20% off at the event.

The Giants Fanfest Tour will run from 1-4pm today and you can park for free for 90 minutes in the parking garage facing San Pedro Square.