Showing posts with label SJ26 Campaign. Show all posts
Showing posts with label SJ26 Campaign. Show all posts

Sunday, January 18, 2026

San Jose Launches Game On Youth Sports Program Ahead of Epic 2026 Events

San Jose is introducing the Game On youth sports program, designed to inspire thousands of local students and community members. Officials gathered at the Boys & Girls Club of Silicon Valley - Smythe Clubhouse to unveil this initiative, part of the city's SJ26 campaign and backed by the San Jose Sports Authority. From January through June, 50 activations called Game On Moments will roll out at schools and community spots, reaching young people with hands-on sports experiences. Mayor Matt Mahan emphasized turning the year's major events into enduring benefits that extend far past the calendar.

The South Bay hosts Super Bowl LX, three March Madness games, and six World Cup matches between February 8 and July 1, drawing global attention. Former San Jose Earthquakes player Shea Salinas, now a club ambassador, highlighted how preparations for community involvement started with the World Cup announcement. He noted the importance of professional organizations in creating positive change. San Francisco 49ers President Al Guido added that connecting kids with athletes fosters a cycle of inspiration, where pros reflect on their own early influences while guiding the next generation.

To build a lasting legacy, the program focuses on infrastructure like fields, coaches, referees, and leagues to support youth development. Salinas pointed out the need to capitalize on the excitement around soccer and football, ensuring stable environments where kids can grow. This ripple effect aims to instill values that carry forward, with families passing on the passion for sports. Brandi Chastain, founder of Bay FC, introduced goalie Jordan Silkowitz, recently named to the U.S. national team, to show how dedication leads to achievement.

Source: SVBJ