Showing posts with label sjda. Show all posts
Showing posts with label sjda. Show all posts

Friday, March 8, 2024

Get #DTSJLucky for St. Patrick's Day (Mar 8-17)

Today the #DTSJLucky the Leprechaun Hunt kicks off until St. Patrick's Day on Sunday, Marth 17th.

The more you find, the more you can win. Enter for a chance to win gift cards to downtown San Jose businesses when you post a selfie with Lucky, tag @sj_downtown on Instagram or @sjdowntown on Facebook and include #DTSJLucky, or submit your photo with the submission form.
Also, earn 2 extra entries when you post or submit a photo of you participating in the Shamrock Run!

Pro tip: use the Lucky the Leprechaun map at

Winners will be announced every day on @sj_downtown's stories starting on March 11, with a grand prize valued at $250 for the person with the most entries.

Sunday, November 26, 2023

Spend $125 at San Jose Downtown Businesses and get a $25 gift card

In the spirit of supporting local San Jose businesses, the San Jose Downtown Association is offering a special promotion this holiday season. If you spend $125 at Downtown San Jose businesses between Nov. 24 and Dec 24th, they will send you a $25 gift card.

Downtown San Jose in this case is defined as the Business Improvement District. Just provide the receipt(s) from any retail store, restaurant, cafe, museum, theatre, or entertainment venue located within the highlighted area in the map below and claim you gift card over here.

There are some exclusions such as touring shows, Sharks tickets, parking, and stays at hotels. 

Thursday, October 12, 2023

San Jose Downtown Association Annual Meeting

The San Jose Downtown Association is having their annual meeting this Friday from 8-9:30am at the Hammer Theater, 101 Paseo de San Antonio.

The agenda includes SJDA CEO Alex Stettinski's Downtown Address, financial reports, committee reports, and election of new board members. It's always a interesting meeting discussing the biggest news impacting Downtown San Jose (plus they have delicious muffins).

You can register for free over here.

Wednesday, September 27, 2023

Downtown Ice is returning to San Jose this holiday season

After a one-year hiatus, outdoor ice skating between two concentric circles of LED-lit palm trees is back this year. Last year there was a switch to roller skating, but it's just not the same feeling as ice skating at Christmas in the Park.

Downtown Ice will run for it's 26th season from November 17th to mid-January. It's part of a holiday experience that brings over a half million people to Downtown San Jose during Christmas time. All of the details are below.

SAN JOSE – For the 26th time, outdoor Ice skating will return to downtown San Jose’s annual holiday celebration.

Special Ice, which has the largest portfolio of seasonal ice rinks in the western U.S., has agreed to produce and operate the downtown San Jose skating rink in the Circle of Palms plaza this season. The rink will be open Nov. 17 through mid-January.

“Downtown Ice is an iconic event that leaves a lasting impression,” said Emery Lykins, president of Special Ice, based in Livermore.  “We’re excited to be a part of the rink’s history, to contribute to this amazing city and hopefully usher in a revitalized future for the rink.”

Since starting business in 2011, Special Ice has been involved in California rinks including Embarcadero Center in San Francisco, Walnut Creek, San Ramon, Sacramento, Santa Monica, Great America in Santa Clara and Sea World in San Diego. Special Ice locations across the country have included Fenway Park in Boston and Dollywood near Knoxville, Tenn.

“I am thrilled to have our iconic ice rink back alongside all the many fun holiday-related activities in downtown San Jose that enrich families and people of all ages,” said Alex Stettinski, San Jose Downtown Association CEO. “More and more, families are looking for things they can experience together.  We’re in good hands having the largest producer of seasonal ice rinks in the state on board with us.”

Rink organizer San Jose Downtown Association pivoted to keep the skating tradition alive downtown during the holidays in 2022 when the previous ice rink producer did not renew and Aloha Skate owner Liz Ruiz stepped up to host a circular roller-skating rink under the palms for the holidays.

“People enjoyed roller skating, but we heard loud and clear that families and friends from all parts of Northern and Central California missed their tradition of coming to skate at our ice rink,” said Tricia Lee McNabb, who has managed rink operations since 1997.

“It’s increasingly important that Downtown Ice keeps coming back, especially in the wake of Raging Waters’ recent closing,” McNabb said, noting Great America in Santa Clara is also slated to shut down its operations in less than 10 years.

Added Lykins:  “Events like Downtown Ice carry the torch by providing true family experiences at the time of year when people are starved for them. Yes, it’s a business and it can be tough, but that all goes away when you're at the rink hearing the music and the kids laughing.  Plus, you find the big burly dad on skates who isn’t afraid of anything, and he falls in front of the family and kids and gets up smiling. Those are great experiences to see and be a part of – and makes the whole event worthwhile.”

Up to a half million people come to downtown San Jose to enjoy Downtown Ice, Christmas in the Park holiday displays, Winter Wonderland amusement rides, plus performing arts, concerts, Sharks hockey, museums and galleries, restaurants and shopping from Halloween through mid-January. Visit for events and downtown details, and for parking information.

Downtown Ice is located at 120 S. Market Street, nestled between the San Jose Museum of Art and the Signia by Hilton hotel in the Circle of Palms plaza. Construction of the rink begins Oct. 2.  Details including tickets, dates, hours and sessions will become available at

Downtown Ice is supported by the City of San Jose. 

Monday, February 20, 2023

St. Patrick's Day in San Jose

It looks like the San Jose Downtown Association is gearing up for a big event in Downtown San Jose this year. The contest involves finding Lucky the Leprechaun at various San Jose businesses for a chance to win $100 in gift cards. If you have a business Downtown, now would be the time to sign up (see below). For everyone else, mark your calendar for March 10-19th.

To see all Downtown St. Patty's Day events and specials, head over here.

SJDA will help promote your St. Patrick's days events
San Jose Downtown Association will help promote your St. Patrick's Day events and specials.  Check out SJDA's St. Patrick's Day page; both celebration promotions and events will reach our Downtowner Online subscriber list; and we'll publicize the events on our social media. Send us the info

Participate and get Lucky the Leprechaun in your window!
St. Patrick’s Day is right around the corner and this March SJDA will paint the town green. Join us for a fun and festive Leprechaun Hunt to create excitement downtown and drive people into your business as they look for Lucky the Leprechaun all around downtown. Customers will snap photo(s) with Lucky and post on social media using the hashtag #DTSJLucky or upload it to our webpage using the QR code on the sign for a chance to win $100 in gift cards to participating downtown businesses. Businesses can participate by signing up by March 1 using this form. Participation is free but limited to the first 100 businesses.

Monday, February 13, 2023

Valentine's Day in San Jose

The clock is ticking to plan a date for that special someone for Valentine's Day. Fortunately the San Jose Downtown Association has a long list of suggestions for Downtown San Jose. All of the options sounds great to me, but I would highly recommend The Silicon Valley Capital Club. This is a members-only club at the top of the KQED building and they only offer dinners to non-members a couple times per year. If your partner has never been there before it will make for a memorable and romantic surprise evening (be sure to check out the balconies).

Below are the recommendations from the SJDA:

Celebrating Valentine's Day downtown?   Scott's Seafood is offering a prix-fixe, 3-course dinner for $95, with entree choices ranging from 12 oz NY Steak to their signature Seafood Sautee.  The FAB is offering a 5-course dinner for $120 per couple, with the choice between a Ribeye steak or Chicken Alfredo, plus offering a special V-Day dinner special on Sunday night as well, for those who want to get away from the big game.  The Silicon Valley Capital Club is continuing the tradition of opening to non-members for major holidays, and is now taking reservations for dinner specials on Tuesday and this Saturday night. They offer an extensive menu of offerings, plus optional wine pairing.  Morton's Is offering a 3-Course V-Day Special from Friday through Tuesday, plus a special cocktail for the occasion called "Love in Bloom."  The Grill is offering a 3-course Filet Mignon dinner on V-Day, for $110 per person.  Solo Vino is Little Italy is celebrating V-Day with a Wine and Cheese Pairing, themed "Explore Sonona," and Mama Kin is jump-starting V-Day on Saturday night with a special Valentine's Show featuring the smooth baritone sounds of vocalist Nicholas Bearde.  This is by no means a comprehensive list, so check with your favorite hotspot or eatery to see what they might be cooking up for the big night.

Looking for unique gift ideas?
  Check out 
Plant Slut, one of the MOMENT shops on San Pedro, for 15% off everything this weekend.  Plant Lush is holding a V-Day Cookie Decorating workshop on Saturday and Ashy Aromas in San Pedro Square Market is holding candle making "date nights" all weekend, with wine tasting, music, charcuterie, and a chocolate fountain. The Guadalupe River Park Conservancy is once again offering the opportunity to Adopt a Rose in the Heritage Rose Garden, which places a plaque with your personal inscription in front of your rose bush, plus a gift box for opening.  Rosies and Posies is your source for a traditional bouquet of roses and heart-shaped box of chocolates, but get your order in early! 

Wednesday, November 16, 2022

Aloha Downtown Skate roller rink opens Nov. 19 in Downtown San Jose

The holiday rink that has been a staple of Christmas in the Park for years is returning--with a big twist. Instead of ice skating, it's a roller rink. It will still be wrapped around the Circle of Palms but there will be retro elements to give it a "roller disco" theme. There will also be new areas to sit and rest between the two concentric skating circles. 

It all starts November 22nd. For all of the details, check out the press release below.

Downtowners are changing skates this holiday season in San Jose

Aloha Downtown Skate opens Nov. 19 and daily through the holidays


SAN JOSE – Aloha Downtown Skate roller rink will replace Downtown Ice this holiday season beginning Nov. 19 at the same Circle of Palms plaza on Market Street next to the San Jose Museum of Art and Signia by Hilton. 

The downtown anchor holiday attraction is produced by Aloha Fun Center in partnership with San Jose Downtown Association and with funding from the City of San Jose.  Google is presenting sponsor.

Downtown Skate manager Tricia Lee McNabb, who has worked at the downtown rink each of  its 26 years, thinks the switch from ice skating to roller skating is a good move.  “Like a lot of people, my sister and I were looking for something fun to do together during the COVID lock-down and we both had loved roller skating as kids,” she said.  “Every year I would get a new pair of skates for my birthday and now I’m continuing the tradition.”

Apparently, McNabb and her sister are not alone.  A roller-skating page on social media platform TikTok has received more than 8 billion views after shelter-in-place mandates started in spring 2020, and now roller skating has had a resurgence in popularity.

“I used to skate recreationally in the Circle of Palms area and always thought it would be a great spot for a roller rink,” said Downtown Skate producer Elizabeth Ruiz, who also operates the Aloha Fun Center at Eastridge and was a former member of the Silicon Valley Roller Girls roller derby team.  Ruiz says she is honored to have an opportunity to activate this high-profile urban space and bring her style of roller-skating fun to downtown San Jose.

The design of inner and outer rings around 32 palm trees lit with programmable LED lights will be familiar to anyone who skated previously at the ice rink.  There will be two areas for skaters to rest on benches between the palms and retro design elements to play off a “roller disco” theme.  The popular Snowman Hot Chocolate cabin is again next door to the rink.

McNabb pointed out that the most noticeable change will be the fact that the rink will be at plaza level rather than on a raised platform. 

“Not only will skaters be able to rest on benches right between the palm trees, but the trees themselves will appear taller and more majestic,” she said.  

Construction started Oct. 31 and will take less than three weeks, a reduction by four weeks compared to the ice rink build.  Basic construction includes a Sport Court laid over a plywood base plus “Jersey barriers” – also known as “K-rail” – providing the walls of the rink.    

McNabb said she looks forward to working with the rink’s neighbors at the San Jose Museum of Art, 50 West office building and especially the Signia by Hilton hotel this season. 

“Last year, the rink was open but the hotel was still closed, and it definitely felt like there was something missing,” McNabb said.

The cost to skate on the downtown rink will be $20 for 90 minutes, including skate rental.  Tickets can be purchased online in advance or at the rink.  

The roller rink will be open daily from 11 a.m. to 11 p.m. weekends and from Dec. 17-Jan. 7.  Weekdays before Dec. 17, the rink will be open from 5 p.m. to 10 p.m., closing at 9 p.m. on Sundays and 11 p.m. on Friday nights and the night before Thanksgiving.  The Opening Ceremony will be at 6 p.m. Nov. 22.

Ruiz stepped in to ensure the Circle of Palms will be busy during the holidays after last year’s ice rink operator opted not to return this year. The location just across the street from Christmas in the Park is ideal for a fun family-oriented activity, she said. 

“Christmas is my favorite holiday and I love skating, so this is a great combination of two things I am very passionate about,” Ruiz said.

The rink will stay open through Jan. 8.  Rink information, hours and tickets are available at or through

Tuesday, October 25, 2022

SJDA Annual Meeting 2022

Scott Knies' final State of the Downtown address can be watched in full below. He outlines several initiatives that he was not able to complete in his 34 year career at the SJDA such as creating a new Downtown Plan, cleaning up our streets from those that suffer from mental illnesses and addition, and doing something about old and deteriorating buildings Downtown that have not been maintained by their owners. He also introduces the SJDA's new CEO, Alex Stettinski.

Wednesday, October 5, 2022

Scott Knies: The Exit Roast

After a whopping 34 years of service, Scott Knies is retiring his post as the executive director of the San Jose Downtown Association. He was the first hired executive for the SJDA and launched many great initiatives and events such as Music in the Park, Downtown Ice, and the Downtown Farmer's Market. 

He's going out with a bang. A roast will be held in his honor at the Signia by Hilton (former Fairmont) on Saturday, October 29th from 6-10pm. You can buy tickets over here.

He'll also be doing his last "State of Downtown" speech and slideshow on October 14th.

Wednesday, June 8, 2022

Downtown San Jose BART - SJDA Public Meeting on June 10th

If you would like to find out more about the BART subway system that will run from Berryessa to Downtown San Jose, the SJDA is hosting a public meeting at the Tabard Theater this Friday at 8:15am. 

Topics include the tunneling methods, timeline, partnerships, construction mitigation, the designs of the two Downtown Stations, transit-oriented development, and the process for community engagement.

You can watch online or attend in person (registration and proof of vaccination needed) over here.

Tuesday, December 28, 2021

SJDA 2021 Year in Review

2021's "Year in Review" was just as interesting as the last one. Scott Knies again does an amazing job of highlighting the significant events of the year--both positive and negative.

A few surprises for me were that the Google project in Downtown West is moving forward uncontested (no lawsuits for once), San Jose now has the highest vaccination rate by far among the 10 largest cities in the US, and the MIRO project already has 90 residential leases and a new bar/restaurant concept coming in 2022. 

You can watch the whole presentation, including the unveil of the modern new SJDA logo and MIRO winning the 2021 Golden Nail Award over here.

Monday, December 21, 2020

SJDA Year in Review Meeting 2020

This year's SJDA year in review presentation was especially interesting given the sheer insanity of 2020.

Scott Knies--as always--provides a phenomenal summary of everything significant that happened in Downtown San Jose this past year starting around the 6:30 mark in the video. I highly recommend watching his entire presentation. It feels like a decade of history crammed into a single year.

For the development nerds out there, Downtown has never had as many proposed developments as today. That is pretty evident around the 20 minute mark when Scott quickly does through the largest projects on the table today in San Jose. Other topics include COVID impacts, Groundworks, the impressive public arts projects such as Downtown Doors and stunning new murals, and transportation.

Around 35:40, the Golden Nail Award for outstanding design and architecture was presented to the builder and architect of Modera on San Pedro Square. If you haven't seen the new alley next to Modera, it's worth stopping by on your next visit to the San Pedro area. It's impressive and likely to become one of Downtown's hotspots in the future. Two new restaurants and an urgent care facility will also be coming to this building in 2021. The press release for the Golden Nail Award is below.

Enjoy the full presentation over here.

Alley on San Pedro Square earns Golden Nail Award for outstanding design and architecture

New public space creates a new destination within an already successful downtown San Jose destination


SAN JOSE –  The new Alley on San Pedro Square today was recognized for its outstanding design and placemaking.  The Downtown Design Committee of the San Jose Downtown Association honored the builder and architect of the mid-rise Modera on San Pedro Square project with the Golden Nail Element of Distinction Award.


The S-shaped alley creates a new and inviting connection between San Pedro Street and Almaden Avenue in the heart of San Pedro Square, one of the most popular destinations in downtown San Jose.  On one side of the alley is a new residential apartment building with new retail spaces and on the other are several businesses such as Five Points and The Brit set in historic buildings that now offer their customers reinvented and expanded patios facing the alley.


The committee was impressed by the alley’s walkability, connectivity and the way it promotes socialization, said Brian Corbett, chair of the Downtown Design Committee. 


"The new link adds to the already-successful San Pedro Square district,” Corbett said.  “The former hidden gem Tabard Theatre becomes the focal point on the alley.”


“By drawing in people and spurring interaction, this is exactly the kind of design we need in San Jose.  It is now a truly unique urban experience,” he said.


“We are pleased to bring additional housing to downtown," said Don Peterson of Mill Creek and Modera San Pedro Square.  “We had hoped that this signature element of our project would enliven and enrich an already focal point of San Jose."


Rob Steinberg, chairman of Steinberg-Hart, accepted the award on behalf of his architecture firm.


“I’m pleased with how the alley turned out, including  the inviting entry on South Almaden with column detail supporting the overhang,” Steinberg said, adding his appreciation for the project’s scale and how lower and higher elements of the residential building step back from the alley.


“The texture, palette colors, accents of the tile, the railing pattern and the variety of materials really add a richness to what I believe will be a great urban space in downtown San Jose.


“The only thing missing is the people, and they are coming,” Steinberg added.  “I know they will.”


Modera has already attracted two new restaurants and an urgent care facility into retail space along its side of the alley.  


“That is proof that great places attract people and new investment,” Corbett said.


Each year for more than two decades, the Design Review Committee has rewarded projects that contribute excellence and vibrancy to downtown’s built environment with the Golden Nail.

Monday, November 30, 2020

SJDA Year-in Review

The SJDA public Year-in-Review meeting will take place on Friday, December 11th at 8:15am. 

Scott Knies always does an entertaining and informative slide show highlighting the preview year's events. It will be an interesting one for 2020, so you won't want to miss it.

You can register for the event over here for the Zoom webinar or watch live on the Facebook Event page here.

Tuesday, September 22, 2020

LGBTQ business district launching Downtown

Post Street in Downtown San Jose is officially going to transform into a LGBTQ+ district called "Qmunity." The idea will be to create something similar to the Castro in San Francisco or West Hollywood at much smaller scale. The street stretches from 1st Street to South Market and has had LGBTQ bars and nightclubs for quite some time.

The San Jose Downtown Installation just installed new trees and programmable LED lights for the new district. Urban artwork is currently underway for both crosswalks and sidewalks. Soon there will also be a LGBTQ+ mural and banners to help build the identity of the district.

Source: San Jose Inside

Wednesday, August 5, 2020

SJDA's first public meeting since Feb will discuss Downtown stabilization plan

It's been a brutal four and a half months for Downtown San Jose businesses. Multiple restaurants have shut their doors for good and yesterday I heard MUJI will be closing.

The San Jose Downtown Association has a stabilization plan, which they will be discussing next week at their first public board meeting since the start of the year. They surveyed more than 1,200 people and have prepared a presentation to discuss short-term solutions for helping the Downtown business community during the COVID crisis.

The meeting takes place on Friday, August 14, 2020 at 8:15am-9:30am using Facebook live. For more info, click here.

Tuesday, April 21, 2020

Supporting the Downtown SJ restaurants that are still open

There are still many great Downtown restaurants (and even some bars) that are still serving customers with curbside pick-ups, to-go orders, and partnerships with delivery services like Doordash and Uber Eats. The San Jose Downtown Association has put together a handy list of the places that are still open for business. By patronizing local restaurants in these tough times, we can help ensure they will still be around later this year. Here are a few of my favorites on the list:

  • Back-A-Yard - hands down one of my favorite restaurants. They are even featured in the Michelin Guide as one of San Jose's 8 Michelin Recommended restaurants. Try the oxtail, plantains, and corn festivals
  • Good Karma - vegan cafe with Good Karma and GREAT beers. This was San Jose's first real craft beer hangount. Even if you're not a vegan you'll find quality food with rare libations to wash them down with.
  • Pizza Flora - same owner as Good Karma--I'm a total carnivore and was blown away at how good these pizzas were. Seriously I would have never guessed these were vegan, and again the beer selection here is phenomenal. 
  • Henry's Would Famous Hi Life - I don't think this needs any elaboration, one of our staple BBQ joints.
  • Terke's Germania - another Downtown staple serving up quality German eats and beers by the liter.
  • Hapa Musubi - one of our most popular new additions to the food scene. I have visited this place three times and they were completely sold out of everything twice. Great musubi's that go well beyond the classic SPAM musubi (although they have that too).
  • Ludwig's German Table - Downtown's newer German spot. Love the Schnitzel and Pretzels here. Looking forward to sitting in their outdoor patio again one day.
  • Silicon Valley Capital Club - this is a very notable restaurant on the list as it's a private club that you normally have to be a member of to dine in. They have curbside pickup and to-go orders for both members and non-members while restaurants are locked down.
  • Enoteca La Storia - one of my favorite Italian spots. Great pastas and pizzas. They are a bit light on proteins but are the ultimate spot to get your fix of delicious carbs.
  • HoM Korean Kitchen - inexpensive yet super delicious Korean eats, and it's open late.
  • Haberdasher SJ - not only can you get cocktails to go from my favorite bar Downtown, but they also have chicken pot pies, snacks, and the best cookies I've ever had... Honey jack bacon sugar cookies. I ended up going through the entire bag of like 16 cookies in one day.
  • Cafe Stritch - American comfort food classics. You'll have to supply the Jazz music yourself at home though.
  • 71 Saint Peter - high-end Mediterranean grill. Great date night option.
  • Miniboss - a great bar, restaurants, and arcade. You can get cocktails and Korean fusion food to go, but will have to provide your own video games these days.
  • Original Gravity - aame owners as Miniboss. San Jose's first purpose-built craft beer spot with a great selection of sausages and fries accompanies by homemade sauces.
There are also some great cafes on the list like Academic Coffee, Paper Moon, and Voltaire Coffee House.

To see the list of the 70+ Downtown San Jose restaurants that are still serving up meals to go, head over here.

Monday, December 30, 2019

SJDA Year in Review 2019 + Flashback to 1989

We're closing out a strong year for Downtown San Jose filled with a multitude of new project announcements across every sector: residential, commercial, hotel, entertainment, and transportation. No one summarizes it better than Scott Knies from the San Jose Downtown Association. Below is his full presentation that highlights the most significant events of 2019 and touches on where we are going in 2020.

As an added bonus, you can also watch a SJDA video from 1989 to see how far we've come in the past 30 years.

Tuesday, November 12, 2019

Kristi Yamaguchi Downtown Ice returns for 24th season!

Iconic outdoor ice rink open daily Nov. 15, 2018 - Jan. 12, 2019

SAN JOSE – Kristi Yamaguchi Downtown Ice will be front and center among downtown San Jose holiday attractions from Nov. 15 through Jan. 12.

Kristi Yamaguchi, the 1992 Olympic gold medal winner in women’s figure skating, will celebrate the opening of San Jose’s ice season with sponsors on Nov. 18 at 6 p.m.

Yamaguchi adds her name to support the rink for the ninth time, and her Always Dream Foundation will again be a rink beneficiary.

This will be Downtown Ice’s 16th year in the Circle of Palms and 24th year overall.  More than 50,000 skaters and 120,000 of their friends are expected to visit the ice this season.  The rink generates more than $4 million in economic impact to San Jose.

As usual, the palms of the Circle of Palms will be lit with thousands of color-changing LED lights for skaters who pay one fee for unlimited skating time and skate rental.

Admission costs $18 for adults and $15 for children 10 years and younger.
Downtown Ice is presented by Alaska Airlines in association with Google, First Tech Credit Union and Swenson.

Proceeds from the Dec. 16 Santa Run Silicon Valley help support Downtown Ice.  Sign up at

During November, early December and after the holidays in January, Downtown Ice is open 5-9 p.m. Monday-Thursday; 5 p.m.-midnight on Friday; noon-midnight on Saturday; and noon-9 p.m. on Sunday.  During the winter break, the rink is open 11 a.m.-midnight daily.  Special hours apply to the holidays. 

The rink phone number is (408) 610-4055 Details are at

Parking information is at


Children 10 & younger, Seniors and Military: $15
10 years & older: $18
Bring your own skates: $10
Cash, Paypal, Visa, Mastercard and Discover Card accepted. Admission includes ice time and rental skates (skate sizes range from toddler 8 to men's 15) 
Skate all you want (no in-and-out privileges). First-come, first-serve.

Address (starting November 16):  120 S. Market St., San Jose, CA 95113
Phone: (408) 279-1775 (SJDA); (408) 610-4055 (rink, starting Nov. 15)


The San Jose Downtown Association (SJDA), established 1986, is a non-profit group of business and property owners working to improve the vitality and livability of downtown San Jose. SJDA advocates on issues that affect downtown business and property owners; enhances the image of downtown and attract new visitors through year-round marketing, public relations, and special events; and collaborates with its Property-Based Improvement District (PBID) for ongoing improvements to downtown’s cleanliness, security, aesthetics and delivery of services.