Sharks Finish Second in the NHL’s Offseason TikTok Race

Hard Rock Bet Canada scored every official NHL TikTok account from June 16 to September 14 and put the San Jose Sharks second in the league. Boston won the composite index at 78.0 after stacking 14 million views. San Jose landed at 65.6. The surprise was not the ranking so much as how the Teal got there.

The Sharks collected 4.3 million total views, fourth in the NHL behind Boston, Toronto, and Florida. What separated them was what happened after the play button. Their engagement rate hit 20.4 percent, the highest of any club in the study. Median views per video sat at 53,300. Chicago, Minnesota, and Carolina also posted strong interaction numbers. Montreal led the league in median views per post at 58,000. San Jose’s mix of reach and reply rate is what pushed a mid-pack view total into a top-two index score.

The index weighted five pieces: overall reach, content performance, fan engagement, shareability, and consistency, so a single lucky clip would not carry a team. Boston’s volume still won. San Jose’s comments, likes, and shares per viewer did more work per video. That tracks with a fanbase that spent the summer watching Macklin Celebrini, Will Smith, and the rest of a young core show up in short-form clips while Mike Grier added veterans and Ryan Warsofsky signed an extension.

The team’s own feed is @sanjosesharks. Tickets and the 2026-27 schedule are at https://www.nhl.com/sharks.

Aven Lands on Sharks Home Helmets Through 2028-29

The word Aven will sit on San Jose Sharks home helmets starting today against the Florida Panthers, the first night of a deal that runs through the 2028-29 season. The San Francisco fintech, which sells a credit card backed by home equity, also picked up branding at SAP Center, Sharks Ice at San Jose, team broadcasts and digital channels, and Sharks Foundation programs.

Sharks Sports & Entertainment president Jonathan Becher framed the pact to the Silicon Valley Business Journal as a working partnership rather than a logo rental. Aven spokesperson Rick Chen said the club’s audience lines up with the company’s target: Bay Area homeowners who might use a lower-rate card instead of a conventional one.

The timing is not accidental. After the second half of last season, Becher said broadcasts, social traffic, season-ticket memberships, and merch all moved up. Inbound partnership inquiries tripled versus a year earlier. Team deals now range from about $100,000 to more than $10 million a year. On the ice the club is selling a young core: Macklin Celebrini (NHL 27 cover athlete), Will Smith, Ivar Stenberg, and Michael Misa.

Source: SVBJ

SAP Center Puts the Letters Back Up as Phase One Wraps

The SAP Center letters are back on the south entrance, hung a little higher to clear a new digital display and the footprint of an expanded Sharks team store. That store is the headline of Phase One of the Teal Reimagination, a multi-year overhaul budgeted at about $425 million. Phase One itself cost just under $30 million and is scheduled to finish this fall.

Opening night is October 1 against the Florida Panthers. Fans walking in that week will find a new bar with eight points of sale at the top of the south-side escalators, a guest-experience kiosk shifted nearby, and Section 216 turned into a walk-through grab-and-go market with self-checkout. The team store above the south doors is slated for mid-November and will run about three times the size of the current shop. Jon Gustafson, the Sharks’ senior vice president, told the Silicon Valley Business Journal the retail upgrade is the biggest visible change of this first slice.

Phase Two starts in January 2027 with locker rooms and a premium lounge. After the 2026-27 season ends, the building is set to go dark for concerts through summer 2027 so the heavy structural work can happen without a mid-week show in the way. That phase is meant to be ready for the 2027-28 opener. Later chapters call for a reseated lower bowl that could add about 100 seats, more food-and-beverage points, restrooms, premium rooms, and new entries. About 90 percent of Sharks staff will move later this year to 450 W. Santa Clara Street so current arena offices can become home and visitor locker space.

Five or six phases remain on the table depending on costs. Perkins&Will designed the work. Renderings and updates live at https://www.tealreimagination.com. Tickets for October 1 are available at https://www.nhl.com/sharks.

Source: SVBJ

PWHL San Jose Gets a National TV Window Before Opening Night

The Professional Women’s Hockey League locked in its first full-season U.S. television deal with Scripps Sports, which means PWHL San Jose (now called the NorCal Rumble) will arrive at SAP Center already visible in more than 128 million households. ION will carry a Saturday Game of the Week. Scripps Sports Network, the free streaming channel on Roku, Prime Video, Tubi and similar platforms, will add two more national games each week. ION also keeps the Walter Cup Finals and one extra playoff series. Every game will still stream on YouTube and PWHL.com outside Canada.

That package matters here because the local team has not played a minute yet. The league announced San Jose on May 19 as the twelfth franchise and the first in California, part of a four-city expansion class with Detroit, Hamilton, and Las Vegas. Home ice is SAP Center. Practice ice is Sharks Ice. General manager and head coach Troy Ryan has begun signing the draft class; defender Laila Edwards, taken fourth overall in June, put pen to a three-year deal this month. Training camps open November 18. Regular-season puck drop is expected later this year, with the NHL calendar still dictating exact dates around the Sharks and the arena’s renovation work.

Season-ticket deposits of $50 per seat have been collecting since May, time-stamped for priority when packages go on sale. Single-game tickets have not dropped. A nickname is still pending; Hammerheads has been floated in public. What the TV deal buys in the meantime is a Saturday habit. A new club in a busy building cannot wait until the first faceoff to explain who it is. Three national windows a week give casual viewers a reason to find the logo before they find the box office.

San Jose already runs an NHL team, an AHL team, and one of the country’s larger youth hockey footprints. Adding a PWHL club makes the city the only U.S. market with all three rungs on the same civic ice. Interest forms and merch live at https://www.thepwhl.com/en/teams/san-jose.

Source: Silicon Valley Business Journal

San Jose's Music Scene Shines with 40 Upcoming Concerts in 2025

The San Jose metro welcomes a dynamic lineup of live performances this year, featuring 40 concerts across various genres that showcase the area's thriving entertainment options. From country stars to rock legends, these events at venues like SAP Center, Levi’s Stadium, and The Mountain Winery in nearby Saratoga draw crowds eager for memorable nights. Highlights include major tours and special guests, making it wise to grab tickets early before popular shows sell out.

Early August kicks off with Morgan Wallen at Levi’s Stadium on Friday, August 1, and Saturday, August 2, joined by Miranda Lambert, Brooks & Dunn, and Anne Wilson for his I’m the Problem Tour 2025. That same weekend, Lynyrd Skynyrd brings classic rock hits like Sweet Home Alabama to The Mountain Winery on August 1, followed by Rick Springfield's I Want My ‘80s Tour with John Waite, Wang Chung, and Paul Young on August 2. Mid-month features Anuel AA's Real Hasta la Muerte 2 Tour at SAP Center on August 8, and Parker McCollum with Ashley Cooke on August 15, while Stunna Girl performs at Club Rodeo Rio that evening.

The momentum continues with The Beach Boys' Sounds of Summer Tour at The Mountain Winery on August 17, Blues Traveler and Gin Blossoms on August 19, and Save Ferris at The Ritz on August 21. Marco Antonio Solís takes the stage at SAP Center on August 22, Dave Matthews Band at Shoreline Amphitheatre on August 23, and Diana Ross at The Mountain Winery on August 16. Later dates include ZZ Top with Night Ranger on August 28 and a rock triple bill of The Offspring, Jimmy Eat World, and New Found Glory at Shoreline on August 30, promising diverse sounds for every taste.

These concerts not only entertain but also highlight San Jose as a hub for cultural experiences, blending local accessibility with world-class talent.

Source: SJ Today