Willow Glen is welcoming the first expansion of Aldea Home & Baby. This San Francisco-based retailer, specializing in baby gear and home furnishings, has settled into a spacious 4,800-square-foot spot at 1123 Lincoln Avenue. The store stocks everything from car seats and strollers to toys, apparel, and stylish home items, making it a go-to destination for families and design enthusiasts alike. With its roots in the Mission District since 2005, Aldea brings a curated selection that fits seamlessly into Lincoln Avenue's lineup of beloved local shops like Three Sisters and Mariette's Chocolates.
What sets this store apart is its focus on hands-on experiences for customers. Shoppers can take advantage of free demonstrations for strollers and car seats, along with personalized consultations that last anywhere from half an hour to two hours. These sessions help parents navigate choices for nurseries, registries, and everyday needs by letting them interact directly with products. In a city Forbes recognized in 2024 as the top spot for small businesses, Aldea's approach fosters that entrepreneurial spirit, drawing in community support from neighboring merchants even before the doors opened.
Looking ahead, Aldea's ambitions reflect the entrepreneurial energy pulsing through San Jose. CEO Johanna Bialkin envisions expanding to 50 locations over the next five to 10 years, starting along the West Coast and reaching into major East Coast cities. This growth mirrors the booming baby products market, projected to hit $475 billion globally by 2030. As a corporate-owned site with franchising potential, the Willow Glen location positions San Jose as a key player in this expanding industry, inviting more families to come and discover one of our city's most welcoming neighborhoods.
Source: SVBJ
