Local leaders, including District 5 Councilmember Peter Ortiz, have unveiled a comprehensive revitalization initiative aimed at supporting small businesses, reducing vacant storefronts, and enhancing cultural spaces in East San Jose. This plan builds on a five-pillar approach that covers economic empowerment, neighborhood beautification, infrastructure improvements, public safety, and accountability measures. With these foundations in place, the area is set to become an even more welcoming spot for families and entrepreneurs alike.
One standout element is the focus on cultural districts, such as the emerging La Avenida at Mexican Heritage Plaza. A recent $100,000 grant will help construct a gateway structure, marking the city's first dedicated cultural district and celebrating the region's rich heritage. Alongside this, efforts to waive certain permit fees for new small businesses in key growth areas promise to lower barriers for startups, fostering a vibrant local economy. These moves reflect a commitment to nurturing the immigrant communities that form the heart of East San Jose.
Looking ahead, the initiative addresses longstanding challenges like the concentration of liquor stores and smoke shops, with new policies expected from the city attorney by October. Additional announcements from partners like the Knight Foundation are on the horizon, adding to over $2 million in recent investments.
Source: San Jose Inside
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