Showing posts with label SoFA Market. Show all posts
Showing posts with label SoFA Market. Show all posts

Tuesday, March 13, 2018

Habana Cuba is moving to the SoFA Market

One of the best restaurants in Midtown is moving Downtown. Habana Cuba has been a staple on Race Street for 16 years and features some of the best Cuban food in the Bay Area. Now it will be a part of the SoFA Market, which is quickly becoming as successful as the San Pedro Square Market on the other side of Downtown. If anything, Habana Cuba's cuisine will become more accessible to residents and visitors at the new location.

Habana Cuba is closing the doors on the Race Street location on March 24th, and will open in the SoFA Market shortly thereafter.

Source: The Merc

Friday, August 18, 2017

SoFA Sundays: Aug 20th, Sep 17th, Oct 15th

SoFA Sundays is a great artsy event taking place each month in Downtown San Jose. It is similar to South First Fridays, but goes down on the third Sunday of each month from noon to 4pm across the SoFA District. Museums and art galleries such as the ICA, MACLA, and The San Jose Museum of Quilts & Textiles will all be open and offering free admission.

The event features plenty of entertainment such as live performances, chalk art, bocce ball, and some surprises. Of course there will be food, ice cream trucks, boutique coffee, and freshly pressed juices. A super cool and unique feature is free brunch delivery from the SoFA market to your seats in the event (powered by Cowgirl Bike Courier).

This is also a great opportunity to see the new redesign of Parque de los Pobladores at William and South First St., which is centered around a concept of "urban rooms." Have a look at the first photo below for a taste of the concept.

The next three SoFA Sundays are this Sunday, September 17th, and October 15th. Fore more details, check out the press release below or head over to their Facebook page.

Back for more on AUGUST 20, SoFA Sundays offer great opportunities
to enjoy the visual and performing arts of the SoFA District

SAN JOSE, CA (August 10, 2017) – Downtown San Jose’s SoFA (South First Area) District, the center of creativity, is enjoying SoFA Sundays – a FREE event series celebrating the area’s vibrant arts scene – every THIRD SUNDAY from 12noon to 4pm.

Art lovers can visit more galleries on Sundays, now that the San Jose Institute of Contemporary Art [560 South First] and MACLA/Movimiento de Arte y Cultura Latino Americana [510 South First] are open Sundays. The San Jose Museum of Quilts & Textiles [520 South First] is also open, and with a special ticket from SoFA Sundays, you can get in FREE.

SoFA Sundays will highlight the fabulous “Urban Rooms” redesign of Parque de los Pobladores at William and South First, with ice cream trucks, chalk art muralist Clif Gold, and live sound healing performances with Jessica Neideffer. Plus there are lots of great prizes on our “Spinning Wheel of SoFA”, all from local businesses. New neighbor Academic Coffee will be there, tasting their cold brews as well as Origins Juicery on South First.

Upcoming dates are: August 20, September 17, and October 15.

BICYCLE BRUNCH DELIVERY? Sure why not. Thanks to SOFA Market and Cowgirl Bike Courier, you can now order your favorite brunch items at your seat, and have them delivered FREE!

LOVE BOCCE? Let’s play in the dirt, the way the wise guys do in the old country. Real hardwood balls on a crushed gravel court. We take the game seriously.

Special thanks to participating SoFA Sundays businesses: Academic Coffee, Origins Juicery, SoFA Market, San Jose Museum of Quilts and Textiles, Filco Events, SIGNET, and Salon Blu.

And for more information about SoFA Sundays, please visit our Facebook Page:

Saturday, July 29, 2017

Drag Queen Brunch at SoFA Market

Join the Silicon Valley Pride Drag Queen Brunch at the SoFA Market. Enjoy brunch food, mimosas, live music, and drag queen performances for two Sunday brunch dates leading-up to the SV Pride Parade and Festival in late August.

Bottomless Mimosas will be available from 11am-2pm. Cost is $20 per bottomless mimosa, but patrons get a $5 discount for purchasing a dish from any of SoFA Market's participating brunch eateries.

387 South 1st Street in Downtown San Jose’s SoFA District
Sunday, July 30th 11am-2pm
Sunday, August 20th, 11am-2pm

Brunch reservations begin at 10am. To reserve a table, please RSVP on Facebook. Open seating is also available.

Tuesday, March 14, 2017

San Jose Flood Relief Fundraiser @ SoFA Market

There will be a fundraiser Downtown tomorrow benefiting San Jose flood victims. Up to 20% of food and drink sales between 4pm-9pm at the SoFA Market on First Street will be donated to the Silicon Valley Community Foundation, one of the key organizations helping flood victims right now. You can also try out SoFA's two newest eateries while you are there: Pizzeta 408 and Toasted Craft Sandwiches. This also happens to be SoFA's first city fundraiser. There is nothing like eating and drinking for a good cause!

Friday, December 16, 2016

SoFA Market now validates parking

Just like I was a proponent of the San Pedro Square Market, I am huge fan of the SoFA Market on the other side of Downtown San Jose. It is a lot smaller than the SPSM, but is also more intimate and less crowded. Inside you'll find craft cocktails and beers, ramen, poke, gilled burgers, gelato-pops, coffee, smoothies, and soon thin-crust pizza. The SoFA Market is also addressing the biggest detractor to visiting.. parking. You can now get validated parking from all of the vendors in the SoFA Market.

If you have never visited this market or haven't visited in a while, now is a great time to check it out. The SoFA Market is located at 387 S. 1st street, across from another great place--Cafe Stritch.

Friday, July 8, 2016

Toasted Craft Sandwiches broke ground at the SoFA Market

One of the two last empty spaces in the SoFA Market is now officially under construction. "Toasted Craft Sandwiches" will be coming to SoFA later this year along with another new eatery called Pizzetta 408. Also, if you guys haven't tried Milk & Wood's ice cream and gelato popsicles yet, you have to get on over there and try them out. The SoFA Market is located at 387 S. 1st Street in Downtown San Jose.

Sunday, March 6, 2016

Rockage 5.0

Rockage 5.0 is a three-day celebration of retro gaming and indie music. The event was previously hosted at SJSU's Student Union; however, this year they are taking over Downtown San Jose. The event will be dispersed across several venues such as Cafe Stritch, The Ritz, SoFA Market, and of course the AFK Gamer Lounge. One admission gets you into all of the venues.

There will be over 100 classic arcades and pinball machines as well as classic console games. You'll have over 18 live bands and DJs as well as all sorts of events, food, drinks, tournaments, and vendors. All ages are welcome except for events at The Ritz (21+).

It all goes down this weekend from March 11-13th. Events run from 4pm-2am on Friday and Saturday and 4pm-midnight on Sunday.

For more information and to get tickets ($30 for a 3-day pass), head over here.

FB event page:

LIVE MUSIC LINEUP (updated 2/24):
Super Soul Bros. Bit Brigade 
Kirby’s Dream Band
Hawk Jones
Vector Hold 
Nick Reinhart Of Tera Melos
Sweet Peaches
Super Videogame Remix Live w/ VJ Bildo
Viking Guitar
Continuum Kingdom
Survival Guide
Bonnie & The Bang Bang
DJ Cookye
Vic Viper
DJ Bit
Rayza House

3/12 Rocket League Social at AFKgg Gamer Lounge
3/13 Ubsey Movies: Earthbound Film Fest at AFKgg Gamer Lounge

Friday: Gaming starts at Cafe Stritch, SoFA Market and Metro Newspapers at 4pm. Music starts at 7pm at Cafe Stritch and SoFA Market.

Saturday: AFKgg Gamer Lounge opens at 11am for the Rockage Rocket League Social w/ Kirby's Dream Band and more. Gaming starts in Cafe Stritch, Metro Newspapers and The Ritz (21+ only) at 4pm, music starts at 7pm.

Sunday: AFKgg Gamer Lounge opens at 11am for the Ubsey Movies: Earthbound Film Fest w/ special guests and more. Gaming starts at Cafe Stritch, Metro Newspapers and The Ritz (21+ only) at 4pm, music starts at 7pm.

Cafe Stritch (374 S. 1st St. 408-280-6161)
The Ritz (21+ only) (400 S. 1st St.)
Metro Newspapers (380 S. 1st St. 408-298-8000)
SoFA Market (387 S 1st St. 408-642-5270)
AFKgg Gamer Lounge (163 W. Santa Clara St. 408-766-0235)

Rockage 5.0 art by Other Life Art / David Canavese
CONTACT: Looking to help out with rockage 5.0?
Rockage 5.0 FAQs
Are there ID requirements or an age limit to enter the event?
This is an ALL AGES event. You need to have valid ID to enter The Ritz, 21+ only. 
What are my transport/parking options getting to the event?
Caltrain Diridon Station, VTA Light Rail, VTA Bus. Parking: $5 after 5pm on weekends in various garages (San Pedro, 2nd Street), FREE street parking after 6pm and on Sundays.
What can/can't I bring to the event?
Cosplay is great, but no weapons please.
Where can I contact the organizer with any questions?
Is my wristband transferrable?
Wristbands are non-transferrable.
Do I have to bring my printed ticket to the event?
No, just a valid ID. 
What is the refund policy? 
Sorry, no refunds.

Where can I eat?
SoFA District in Downtown San Jose has many amazing spots to eat. All of our venues will be serving food, except for Metro Newspapers and The Ritz.

Will single day passes be sold?
Cafe Stritch and The Ritz will have single day tickets at the door the day of each show. These tickets will get you into multiple venues for one day.
Cafe Stritch, The Ritz and more - 374 S 1st St San Jose, CA 95113 - View Map

Friday, December 4, 2015

SoFA Market Getting Traction

Now that the SoFA Market has been open for just over a year, it finally seems like it is getting the traction it deserves. 8/10 of the retail pads are now leased. The SoFA Market is currently home to Vero's Coffee, The Fountainhead Bar, On the Flipside, Konjoe Tei, Pokebowl, and Vitamina. Two places are coming soon: Milk & Wood (Gelato on a Stick) and Toasted Craft Sandwiches. It also sounds like the ninth lease will be a pizza joint. Hit the source link below for a nice article on the market's journey. Five years ago, nobody would have thought a project like this would work Downtown. Now we have both the San Pedro Square Market and the SoFA Market helping to rejuvenate their respective areas.

Source: SVBJ

Sunday, June 21, 2015

Give Pokebowl a Home

Pokebowl is a popular Poke stand that is a staple of Friday Farmer's Market on San Pedro with a ton of loyal followers. They are are looking to open up a permanent location with both Poke bowls and Brazilian Acai bowls in the SoFA market by the end of the summer! Unfortunately they are about $35,000 short of what is needed to open up shop, so they decided to use Kickstarter to try to raise the remaining funds.

They have a lot of great rewards. For a $10 pledge, you get a limited edition "Stephen Curry" Poke bowl and a cup of fresh watermelon or pineapple juice. For $600 you get a year's worth of Poke. Their ultimate reward comes with a $5,000 Kickstarter pledge: a round trip ticket to Brazil for Carnaval 2016 and a live show, plus an exclusive catering event for 20 people.

Head over to the Pokebowl Kickstarter page to bring them to SoFA!

Tuesday, March 17, 2015

The Fountainhead is Officially Opening Today Just in Time For Saint Patrick's Day!

The big re-launch of the SoFA Market (387 S. 1st St.) seems to be coming along really well. The highly anticipated Fountainhead Bar and its architecture-inspired drinks is officially opening today. This looks like a great place to swing by as part of your St. Patrick's Day plans. Since it is so new it probably won't be insanely crowded like all of the other bars tonight, another plus.

In addition to Fountainhead, the new burger joint will also be open. In about a months time it will be joined by a few other eateries. I can't wait to see the final product when the SoFA Market is complete!

Source: loldawg from the San Jose Development Forum

Saturday, January 24, 2015

SoFA Market Good News and Bad News

Okay, so I have some bad news and some good news regarding the SoFA Market. Let's start with the bad news. The Falafel Bar is closing down and they are going to temporarily shut down all of the SoFA Market except for Vero's coffee on February 1st. Okay, now the good news. The reason why they are shutting down the space is to accelerate construction for 4 new vendors. These will include Downtown's first Ramen shop, Japanese tapas, Hawaiian Poke and Burgers, a top secret dessert place, and the long awaited Fountainhead Bar. Let's call it SoFA Market 2.0, and the ETA is late March - April.

Here was the official announcement post from the SoFA Market Facebook Page:

When we bought this building at the end of 2011, it had been vacant for more than a few years. There was little street life in the neighborhood perhaps with the exception of the San Carlos and 1st St corner. The idea of a a communal space or a neighborhood market came about as a way to help activate a street devoid of retail businesses. We envisioned a group of like-minded vendors committed to creating a vibrant urban scene and interested in locally-sourced and organic products to come together and make something out of this empty space.

It's been a long road. Building downtown has never been easy and it wasn't easy for us. The financial risks were huge and finding tenants for an unproven concept was especially challenging. But we have made significant progress, albeit slowly.

A couple of pioneering vendors signed up from the start and have weathered the pains of opening a new venue with us. Falafel Bar will soon leave the market, unfortunately. But Veros Coffee, with its affable owners Omar and Veronica Quinonez, will keep marching on (if you haven't had their highly-crafted, artisan espresso-based drinks or pour-over coffee, you really ought to try; just watching them make a joe is a joy in itself).

4 more vendors have signed up late last year and with this opportunity, we are going to push the reset button. Except for Veros Coffee at the front, we will shut down the rest of the market temporarily for a couple of months starting on February 1. This allows the construction of these new businesses to proceed in the fastest way possible.

When we reopen, you will see a new SoFA Market. There will be a diverse offering of quality food: ramen and Japanese tapas (with beer and sake to wash them down), hawaiian poke, burgers and skewers, and some very interesting dessert products (this last one we can't yet divulge). And of course, there will be The Fountainhead Bar.

Look for our re-opening in the late March - April time frame.
Please bear with us. We believe in downtown San Jose and the SoFA neighborhood in particular. We are in this for the long run, and if this were easy, everyone would have done it already!

Tuesday, January 6, 2015

Hawaiian Poke Bowl Coming to the SoFA Market!

A vendor specializing in Hawaiian Poke Bowls (spicy ahi tuna salads) will be opening up next to the Falafel Bar and Vero's Coffee in the SoFA Market. This should be ready sometime in the next few months and I can't wait for this place to open up. To follow more news related to Downtown's newest urban market, follow the SoFA Market Facebook Page.

Tuesday, September 2, 2014

The SoFA Market is Open!

A second urban market is currently in "soft-opening" mode in Downtown San Jose, and hopefully it will have the same transformative impact as the San Pedro Square Market on the opposite side of Downtown. The SoFA Market utilizes 7,500 SQFT at the ground floor of the Aedis building (owned by Thang Do, an architect, urban planner, and real estate developer). The goal is to have around 10 tenants, similar in size to what you would find at the San Pedro Square Market. Four have already been lined up:

  • The Fountainhead - Flagship craft cocktail bar where the drinks are inspired by architecture and you can learn about the designers that shaped our environment [Josh: this sounds really awesome and unique]
  • Falafel Bar (Open Now) - Serving what they claim to be the third best falafel in the world, all of their ingredients are all-natural and locally sourced
  • Vero's Coffee - Artisanal espresso and espresso-based drinks
  • An un-named Ramen Restaurant 

I'm obviously an optimist, but I have to say it anyway... this screams potential! Given what a catalyst the SPSM was for the San Pedro Area and Downtown as a whole, I can't wait to see how this will impact SoFA. As a foodie, I'm also looking forward to seeing which additional eateries this will bring Downtown. The icing on the cake is that the new market will likely be an anchor contributor to South First Fridays and other art-oriented events in SoFA.

The SoFA Market is located at 387 S. First St. and the grand opening is planned for early October. You can also learn more by visiting the SoFA Market website.

Source: SVBJ