Showing posts with label san jose landmarks. Show all posts
Showing posts with label san jose landmarks. Show all posts

Sunday, June 28, 2026

San Jose Software Engineer Cracks Adobe’s Third Semaphore Puzzle

Engineer Brian Vincent cracked the third semaphore puzzle atop Adobe’s headquarters. The challenge, launched in May 2023 by artist Ben Rubin, involved decoding patterns on four large rotating LED wheels that have puzzled observers worldwide for years.

Rubin’s creations combine art and technology in public installations that invite interaction. The first semaphore puzzle appeared in 2006 and yielded its secret within a year. A second followed in 2017. This latest version demanded three years of dedicated effort before Vincent found the solution.

Vincent’s success underscores the depth of technical talent concentrated in San Jose. As Adobe prepares a fourth puzzle open to solvers everywhere, the series continues to draw attention to the city’s blend of creativity and engineering skill.

I wonder how hard the 4th challenge will be and how long it will take to solve (especially in the age of AI). We need more innovate public art projects like this peppered across San Jose and the greater Silicon Valley.

Source: NBC Bay Area

Friday, June 20, 2025

Breeze of Innovation Update

This is a significant update coming related to a major new landmark in Plaza de Cesar Chavez called "Breeze of Innovation." The notification, which you can read in full below, drops a few hints. Elements that celebrate Cesar Chavez and enhanced infrastructure for live events will be incorporated into the design. I can't wait to see what the final proposal will look like!


Dear Friend,

"Great cities have iconic structures... Great cities do great things—they do big things." — Chappie Jones, Former San Jose City Councilmember and Vice Mayor, Urban Confluence Silicon Valley Board Vice Chair.

We're excited to share a pivotal update on our mission to gift San Jose with a transformational landmark at Plaza de César Chávez, California's oldest public space and San José's most historic treasure.

After widespread discussion, design exploration, and community feedback, we are charting an inspiring new direction.

San José's leaders and project partners remain united in the desire to create a physical landmark worthy of our city's stature as the urban heart of Silicon Valley.

Our original Breeze of Innovation concept generated global interest and showcased our city's ambition. However, after confronting some practical realities in our process, we've made the strategic decision to evolve beyond Breeze of Innovation toward an even more comprehensive vision that still appropriately honors Plaza de César Chávez. This reimagined approach will feature a new landmark design with meaningful park elements that celebrate César Chávez, enhance infrastructure for live events, and transform the park into San Jose's front porch, outdoor living room, and community gathering space.


"This is a reimagining." said Sean O'Kane, Urban Confluence Silicon Valley Board Chair. "It's a moment to reaffirm San José's identity—creative, diverse, resilient—and to shape something truly meaningful for future generations."

From Day One of our mission, we have collaborated with public agencies, engineers, artists, environmental experts, and community stakeholders. We are continuing to do so during our pivot. We remain fully committed to delivering a world-class public landmark that reflects San José's innovative spirit, creating a welcoming space for community connection and cultural expression, ensuring fiscal responsibility and sustainability, and partnering with the public to shape this visionary project's next phase.


Throughout this revision process, we've received strong support from key City of San José leaders. We eagerly anticipate collaborating with them when the city is ready to empower community-based management and greater activation of the park.

"Art and architecture are vital to civic life." said Richard Ajluni, Urban Confluence Silicon Valley Board Secretary. "We're excited to collaborate on a landmark that future generations of San José residents will take pride in."

Our journey has encountered frustrations and unexpected challenges, but we still believe San Jose deserves a world-class landmark. Urban transformations require time and patience. The Eiffel Tower, Gateway Arch, and Millennium Park all faced similar challenges before becoming beloved icons. The most memorable public places result from sustained vision, collaboration, and relentless commitment. We're honored to be part of this transformative journey.

We'll share updates soon, including preliminary concepts for our new Plaza de César Chávez vision. Thank you for your continued support, patience, and trust. Please reach out with questions, ideas, or partnership opportunities.

With gratitude,

Steve Borkenhagen and the Urban Confluence Team



Friday, January 19, 2024

Honest reviews of San Jose's "iconic" statues

SJtoday had a post today rating various San Jose landmarks. I won't spoil the reviews, but I would rate the one below as 🐍💩 / 10. That is all, happy Friday. Oh, the reviews are over here.



Saturday, December 30, 2023

Breeze of Innovation Updates

Urban Confluence has been collaborating with Plaza de Cesar Chavez stakeholders on building a world-class landmark for the city in the heart of Downtown San Jose. The goal is still to place the winning concept, Breeze of Innovation, somewhere in Plaza de Cesar Chavez. In 2024, the organization will share an updated version of their vision--which was teased in the email below from Steve Borkenhagen. He's the Executive Director for the project (side note that he is also one of the key people responsible for the San Pedro Square Market's success and has owned several restaurants Downtown).

Some of the updates to the project will include elements that will dramatically honor Cesar Chavez and elevate San Jose events of all kind. The email specifically mentions Christmas in the Park and the San Jose Jazz Festival. I'm really excited to learn more about the possibilities of how Breeze of Innovation can further activate the park and add a new defining element to the Downtown San Jose skyline.

If you want to contribute to the project, the link is in the message below.


Dear Friend, 

Creating a dynamic city center involves lots of blood, sweat, and tears. In 2023, we’ve worked hard to collaborate with our fellow Plaza de Cesar Chavez stakeholders on plans to dramatically improve the most historic piece of property in San Jose. In 2024, we want to take the next step.

Great parks are the secret sauce for successful downtowns around the world.  For more than two centuries, Plaza de Cesar Chavez has been waiting for us. This is our chance to finally take Downtown San Jose to the next level by working together with our city's diverse and amazing citizens for the greater good. 

Along with many others who are deeply committed to Plaza de Cesar Chavez, we will reveal our shared vision for the park in the next six months. This vision will include Breeze of Innovation, elements to dramatically honor Cesar Chavez, and vastly improved park infrastructure that will amp up and elevate events of all kinds -- including Christmas in the Park and the San Jose Jazz Festival.

The mission for 2024 is tightly focused; we plan to join with the family of Cesar Chavez, concerned citizens, park event producers, and neighbors to begin to dynamically improve Plaza de Cesar Chavez and maximize the joy experienced by all park visitors.

Downtown leader Gary Dillabough says: “Sometimes to create an exceptional place, you need a catalytic event or a catalytic project. Our belief is that the Breeze of Innovation is that project.”

Will you please continue to support our game-changing project for downtown San Jose? 

Your donations will help us create this inspirational vision for Plaza de Cesar Chavez. Please donate HERE or by mailing a check to Urban Confluence Silicon Valley, P.O. Box 720813, San Jose, CA 95172.

Your financial support is deeply appreciated.

Please call Steve Borkenhagen any time with questions and comments.

Happy New Year!

Urban Confluence Silicon Valley

Executive Director Steve Borkenhagen
Steve@UrbanConfluenceSiliconValley.org

Please take a moment to watch this video of Mayor Matt Mahan as he discusses Breeze of Innovation. 

Thursday, September 28, 2023

Urban Confluence meeting to discuss placing Breeze of Innovation in Plaza de Cesar Chavez

Urban Confluence is working on building a new landmark for the city of San Jose that plays homage to the San Jose Electric Light Tower, an innovative structure that may have provided some inspiration for the Eiffel Tower. They are looking for your feedback on the new project and have an event coming up tomorrow, Sep 29th, from 5:30pm to 6:30pm at the San Jose Chamber of Commerce (101 West Santa Clara Street).

The agenda will cover a history of the project, the Plaza de Cesar Chavez master plan, and plenty of time for public comments and questions.

Below is an early concept render, but no finalized design currently exists. The project will be developed in collaboration with park neighbors, event producers, visitors, and all interested citizens of San Jose.

Some of the ideas being thrown around for the project in its new location are:
  • Improved infrastructure such as a stage, lighting, and sound for park events such as concerts and Christmas in the Park
  • A possible expansion of the park footprint based on recommendations from the San Jose Department of Transportation
  • Elements that honor Cesar Chavez
To participate, please either send a text to (408) 813-5984 or email info@urbanconfluencesiliconvalley.org 


Thursday, July 8, 2021

Downtown Daydream: What now for N San Pedro St?

It has been over a year since the pandemic first impacted our day-to-day lives. Among the struggles that swept across the world, one silver lining has been the increased emphasis on outdoor dining and placemaking. Faced with the challenge to keep business and restaurants alive while keeping their people safe, cities across the world took a hard look at how they were utilizing their existing spaces. In many instances, this meant creating new outdoor gathering locations. 

San Jose was no exception. We saw the expansion of existing parklet programs, seating in some pedestrian areas, and in some cases, complete street closures (dubbed the "Al Fresco" program). As COVID-19 infections start to decline, and vaccination programs pick up speed, it's time to consider what we've learned from these projects. More importantly, we have an opportunity to make our spaces better than pre-pandemic.

N San Pedro St (credit Silicon Valley Lofts)


In this blog we'll focus on the street closure program. Specifically, the N San Pedro St implementation of Al Fresco. We have examples that will likely be temporary (e.g. Santana Row), and examples that have gone above and beyond (e.g. Post Street). The San Pedro experiment stands out because while it served its purpose, it also showed how much potential there is for permanent improvement in the area. 

There's support from neighboring businesses, but we shouldn't accept the status quo as the final state of a pedestrian-friendly San Pedro St. We need to think bigger without being unrealistic.

The progress


A few things have already happened over the past couple years (even before the pandemic) to boost activity, to varying results.
  1. Moment San Jose finally created retail on the street for patrons to check out before/after their meals. This has created some success stories, and some former tenants even ended up expanding to their own brick & mortar locations. There's a mix of fashion, art, and essentials (e.g. The Source Zero).
  2. There have been various pop up events that already closed off the street. The longest lasting example was the downtown farmer's market on Fridays. Other examples included Superbowl 50 promotional events and a placemaking experiment with ping pong and corn hole.
  3. Nearby construction brings more of a complete retail experience (or at least the potential for it). Modera San Pedro created a new lively alleyway. 188 W St James should, in theory, bring a new block of retail and/or restaurants, including a two story building dedicated to a restaurant. Centerra has finally started filling in its retail spots. In other words, folks will be walking further and further from central San Pedro Square.

The challenges


There have been rumors for years that the core blocks of N San Pedro St would become a pedestrian-only zone. We saw some hints of it during downtown farmer's markets. But there are a few reasons why it's been a little controversial.
  1. One side of the street is the parking structure, with one of the main entrances on San Pedro St.
  2. The parking structure exit is on the north side, and flows out into either Market St or San Pedro St. This means there's a bit of a pinch--the San Pedro St entrance and exits will always mark the end of the pedestrian zone unless they are relocated or shut down.
  3. There isn't a lot of pedestrian traffic at all times of day. San Pedro Square tends to attract an employee lunch crowd and a social dinner crowd. 
  4. The street itself is not built for pedestrians. The walking experience feels incomplete.
These are some reasons to keep the street open to cars, but they are not insurmountable issues. The area just needs some adjustment and planning to unlock its full potential.

The potential


I'm not saying the following changes are necessarily easy or cheap. But they are details that are required to take San Pedro Square to the next level.

Level the entire street


The first thing I notice when I walk through the area is that there are a lot of attempts to work around the inherently pedestrian-hostile features of a street. The ground is dirty and unpleasant to walk on. It's easy to trip over the curb, which also means most parts are not accessible to the disabled. There's a constant nagging feeling that you should probably walk on the sidewalk as you've been conditioned to do. 

Some restaurants have found workarounds for the 
pedestrian-hostile features of the street

The most important change is to make sure there's no leveling transition from the "sidewalk" to the "street". In fact, get rid of the two concepts altogether so patrons don't have to think twice about walking to the middle of the street. I understand there maybe some requirements for purposes of drainage, but I think this can be done strategically with as little obstruction to the general walking experience as possible.

Make the street more welcoming with brick (or anything but asphalt)


A level street also means an opportunity to improve the material used for the flooring. Personally, I find brick to be versatile, friendly, and theoretically easy to keep clean. We don't have to look too far for examples of this. For example, the following stretch of Redwood City is easy to navigate on foot.

Downtown Redwood City (credit: Alison Fujimoto)

Not only is it more comfortable to walk on brick, seating options also feel less temporary and more deliberate.

Expand the Moment San Jose program


There are currently four storefronts that occupy Moment San Jose. This was a great start, but the program should expand to help plug in the gaps in street activation. Ideally the entire street-facing side of the parking structure should be some sort of art or retail.

Not only should more parking spaces be converted into retail, the program should experiment with more spaces of different sizes and functions. If this is indeed a way for small business owners to blossom and graduate into other storefronts, the city needs to invest in it. 

One of the biggest gaps that can benefit from this program is the N San Pedro St garage entrance. Which leads me to my next point...

Update the N San Pedro St. entrance and exit plan


First off, the parking structure does not require an entrance on both sides. For the benefits of the N San Pedro St pedestrian plan, the only entrance should be through Market St. This allow the current entrance area to be repurposed into something worthy of its premium location (e.g. some form of the Moment program).

Second, the parking structure exits are very awkward today. The parking structure exit faces north, but the actual street exits are on the east and west. Both exits interrupt pedestrian traffic: the west exit prevents full street closure to cars on N San Pedro St, while the east exit does not make it clear to pedestrians in the corner if they have right of way or not. 

Here's a crude marking of the two exits in red (camera facing southeast):

San Pedro Square parking structure, looking SE

I'm not an expert in traffic design, but at least one option seems to be to exit all traffic (multi lane if needed) on the north side (blue arrows), which gives the east and west more flexibility to optimize for pedestrians.

Just to clearly illustrate why the eastern exit is confusing, here's another angle:


A car approaching this exit may very well think they can exit at the corner or that they have right of way to exit to their right. A pedestrian may very well assume the continued sidewalk means they have right of way (and they might). There are some guiding cones, but they're flimsy and offer no protection.

If the exits were at the north side, then some of these corners can be used for other purposes.

Add some density

For now, the street is dominated by outdoor seating from existing restaurants that cannot (or prefer not yet to) use their regular indoor capacity. When eventually indoor dining is fully accepted again, there's no good reason for these restaurants to be the primary occupants of the street. I'm not opposed to expanding their existing patios, but I also think there is room for more to see and do on the street.

There's no singular idea on what should be there instead, but here are some ideas.

Bulletins

If you've heard locals ask "what's there to do this weekend?", then you've seen first hand that it's difficult to learn about events around the city. A bulletin can give locals a way to advertise.



They can also be designed in such a way that they showcase artwork instead. Either way, it is something that passersby can spend some time absorbing, admiring, considering. 

Kiosks

In other countries and cities I've seen this concept executed well. Kiosks can be an open storefront for retail or food. They can be fully enclosed. They can even be primarily used for information/advocacy. 

Open concept

Enclosed concept (source: Sidewalking Victoria)


Regardless of the format, they are a great way to liven up a pedestrian area and make it feel like a street for people, not cars.

A small stage

N San Pedro St. is actually strangely quiet a lot of times. It's worth considering adding a small stage for small shows throughout the week.



Depending on the design this might be best fit for the ends of the street (and provide a natural way to close off the street) or it can be toward the middle.

The conclusion


I'm not a designer, but I consider most of the suggestions in this post to be incremental, realistic, and feasible. I've seen other cities do a much better job of livening up key blocks for pedestrians, and the city should really focus on making sure this is a no-brainer area to visit. I think any one of these improvements would be great, but a comprehensive set of changes can truly unlock the true potential. Let's hope that the success of the Al Fresco program will lead to more sophisticated concepts!


Friday, April 23, 2021

Breeze of Innovation chosen as San Jose's new Light Tower

Out of 963 submissions from 72 countries, Urban Confluence has a winner for their contest to design San Jose's next landmark. The submissions had to be inspired by the San Jose Light Tower, which was one of San Jose's most innovative achievements at the time. 

The lucky winner was Breeze of Innovation by Fernando Jerez and Belén Pérez de Juan of SMAR Architecture Studio. The design symbolizes people standing and working together and each of the rods in the images below are designed to sway in the wind to create a dynamic visual effect. The rods will also generate the power to illuminate the 200 foot-tall tower.

While it is difficult to see in the images below, there will be a conical void inside of the tower (in a shape similar to the original San Jose Light Tower) that will include multiple levels of walkways, a viewing platform at the top, exhibition space, and space for a café.

For more information on the ~$100 million project, head over here!






Monday, September 21, 2020

Urban Confluence Silicon Valley Reveal Event

Urban Confluence Silicon Valley is going to build an iconic landmark across the street from the SAP Center. Last Friday, they narrowed down almost a thousand concept submissions across six continents to just three finalists.

Two of them use negative space to recreate the original San Jose Light Tower while providing platforms for visitors to climb the tower and take in 360 degree views. 

The third concept is a towering garden with over-sized plants and flowers. This one features walkways with glass on all sides--including the floor--that make you feel like you are floating through the garden..

Each of these finalists will receive $150k to perfect their concept and a final decision on which will go forward with will take place early next year. You can watch the full reveal of all three concepts below.

Tuesday, September 8, 2020

Mixed-use "Fountain Alley" project moves forward and includes a surprise

Urban Catalyst, which is quickly becoming my favorite Downtown developer, is moving forward with a special project in the historic Fountain Alley district. They are turning what used to be Lido Nightclub into a six story building with retail on the ground floor, five stories of office space, and a rooftop bar. Since Scott's seafood relocated, there are no options I'm aware of where you can grab food or a drink more than a floor off the ground besides the Capital Club.

The office lobby will start in the historic Knox-Goodrich building next door, which is 130 years old and will be fully incorporated into this development. This is an excellent way to preserve our history while still developing Downtown San Jose. It reminds me of how our historic post office was utilized for a cafe and exhibit space in the San Jose Museum of Art.

Another exciting surprise feature that Urban Catalyst is included in the project is a unique fountain. It would seem appropriate for a place called Fountain Alley to have an actual fountain. The goal is a place-making landmark and they have done a ton of research on cool fountains they could bring to the area. The current plan features a fountain modeled after the spectacular Apple store fountain in Milan (last image below).

While it is not the largest development project in Downtown San Jose, it's packed with character. Everything from historic preservation to unique amenities that don't exist in the area are being packing into this five story building that is just a couple hundred feet from the future BART station. This will reshape the historic district forever.

The ground breaking is currently slated for Q2 2021 and completion is expected by mid-2023.

Source: SVBJ


Monday, August 10, 2020

New San Jose Landmark Proposals!

After years of planning, we finally have an opportunity to make an internationally recognized landmark for San Jose! Urban Confluence Silicon Valley has collected hundreds of idea submissions from around the globe for an iconic landmark that incorporates modern technology, history, art, architecture, engineering, and place-making. These came from architects, artists, urban planners, and development enthusiasts from 72 different countries across 6 continents.

The next step is to choose three finalists that will each receive $150,000 to refine and re-develop their concept. After that a single winner will be chosen around April 2021 and fundraising would begin for what could be a $100 million+ project next to the SAP Center on the Arena Green.

I've gone through all 960 submissions, and some are truly epic. Below are images of my personal favorites. I love so many of these, but my vote would go to the Infinity Ring at the end (check out the video). It looks amazing despite the 200ft height restriction, you can walk inside it to cross the river while getting a view of San Jose, and it can do some impressive lighting effects than amplify it's coolness. Which is your favorite?

List of Top Submissions
List of all Submissions


The Ring


Ode To Nature


The Statue of Innovation


The Bulb


Urban Spiral


The Caterpillar


Super Natural Skypark


San Jose


Kinetic Obelisk


Land Lux


The Guadaloop


The Infinity Ring

Monday, September 23, 2019

Inspirational video for a new San Jose Landmark

Why should the capital of innovation continue to be deprived of a world-class landmark? Urban Confluence is working to fix this problem with a global competition to design a modern version of the San Jose Light Tower next to the SAP Center. The submission deadline has been extended to January 15th, 2020 and you can learn more over here.

In the meantime, Urban Confluence has provide an inspirational video (below). I can't wait to see the winning designs!




Tuesday, October 16, 2018

The new San Jose Light Tower is moving forward

San Jose is a city that has been in search of an internationally recognizable landmark for quite some time. Fortunately, a grassroots organization has come together with a mission to do just that. The San Jose Light Tower Corporation (SJLTC) is a nonprofit with the goal of building a world-class iconic structure that will represent our city for generations.

The project is broken down into four phases, and is surprisingly far along.



Phase 1 - Launch the Documentary: The Light Between Two Towers 

FUNDED. This exciting film by Thomas Wohlmut ties the historic San Jose Light Tower (built in 1881) to the Eiffel Tower in Paris. It has been in the works for 8 years and will finally be complete in 2019. The film will be part of the promotional campaign for building a new tower that will represent the San Jose of today and tomorrow.

The Light Between Two Towers - Trailer from WMS media Inc. on Vimeo.



Phase 2 - Site Selection 

FUNDED, IN PROGRESS. The Light Tower Corporation initially evaluated six different sites in Downtown San Jose. When seeking city council support earlier this year, they received unanimous approval from all 11 seats. Now, we have a final candidate and that is the Arena Green (photo below). This location would highlight San Jose's flagship park and would be easily accessible from the SAP Center and Diridon Station, which is destined to become the busiest transit hub on the West Coast. It would also sit in the middle of some 10+ million SQFT of new development that will be built over the coming decade or two.

By December 4th, the City Council will decide whether or not to approve the location. The odds are looking quite good so far.




Phase 3 - Idea Competition

FUNDED. This one is hot off the press. On Sunday the San Jose Light Tower Corporation held a fundraiser to launch this next stage, an international competition to find the best design concept for the tower. It does not have to look like the 1881 historic tower, in fact it may not look like a traditional tower at all. As a wild futuristic example, the tower could be made out of drones. We are in the innovation capital of the world, it should be creative and reach a bit into the future.

The goal of the fundraiser was to secure the remaining $300,000 required to launch the competition. It may have helped that four (!) San Jose mayors were in attendance, but the goal was nailed.





Phase 4 - Construction

TBD. After the design competition, we will have some idea of what will be included as part of the project and what the costs will be. The preferred location supports a structure up to 150 feet tall, but there may be ways to add virtual height such as with creative lighting or projections. As soon as any new details are available, we'll provide updates ASAP. If you are interested in contributing to this exciting project, you can donate over here.



A New Iconic Monument for San Jose from WMS media Inc. on Vimeo.

Wednesday, November 2, 2016

Wednesday Wishlist: Rebuild the Electric Light Tower! (Updated)

Few people realize just how incredible and innovative our Electric Light Tower was. Built in 1881, it was one of the 50 tallest man-made structures on earth. It stood nearly as tall as the Fairmont Hotel over 120 years ago when San Jose had a population of 12,567. It was the brightest and most technologically advanced light tower to be built and required design innovations that had never been attempted before (much like what Silicon Valley does on a daily basis today).

There is also a very exciting documentary in the works right now entitled "The Light between Two Towers" which is being driven by Tom Wohlmut from WMS Media.  I had the privilege of attending a presentation about the movie and have to say it provides compelling evidence of a connection between the San Jose Tower and the Eiffel Tower. I was certainly surprised at what was uncovered by the end of the presentation and think most people will be as well when this film is released. We'll have a lot more information on that documentary as details are released (I'll post whatever I'm allowed to), but I can already say that the Electric Light Tower could very well be far more significant than originally thought.


While the idea of rebuilding the tower has been tossed around for decades, now is the time to build a landmark that truly represents San Jose's history and culture of innovation, diversity, entrepreneurship, and sharing ideas. The Electric Light Tower is the perfect physical manifestation of those ideas.


Now for some exciting news. There is a group of people with the right experience to actually make this a reality. What I need help from everyone reading this is ideas that can be incorporated into a modern version of an Electric light tower. Here are some quick thoughts to get things started:
  • Lighting
    • Multi-color LED Lighting (this is a must)
      • Imaging the tower turning teal and showing the score during Sharks games, or blue for Quakes games.
    • Lasers
      • Can be used for optical effects. Due to our height restrictions, lasers can be a way to make the tower look taller than it actually is or can even be used for concerts and events near the tower.
    • Holograms / projections
      • Few things look as futuristic as a hologram. A holographic showcase near the base could be an amazing display of technology by local companies such as LG as well as potentially providing advertising opportunities to help fund the tower.
  • Interactivity
    • Much like the lights on The 88, a new Light Tower could be dynamic allow people to interact with it. This could mean changing color based on interacting with nearby objects or by using an app on your phone.
    • Ability to communicate with sister cities via the Tower, perhaps using cameras and screens along the base.
  • Holiday Ideas
    • It can be used as a Christmas tree during December
    • Red, White, & Blue during the 4th of July
    • Rainbow during Pride San Jose
Please submit your ideas in the comments and I will gladly add them to the list above. Let's make this a reality!



Tuesday, October 13, 2015

Silicon Valley Sign Art Contest

Silicon Valley needs more landmarks. We live in the most innovative place on earth, yet there is a severe lack of branding for the region. A while back, Hafid Alfonso proposed a dynamic sign on the hillside that would serve as a beacon for the Valley. Now to keep the conversation going, he has partnered with the SJSU Engineering Honors Society to discover who has the best idea for a Silicon Valley sign.

The Silicon Valley Sign Art Contest runs until October 25th and the winner will be published on local media (including this site) and presented to a local Chamber of Commerce.

You can find more details below. To participate or learn more about the contest, click here.



Monday, April 27, 2015

The Silicon Valley Sign Project

I'm really excited to hear about a grassroots campaign to give Silicon Valley a new landmark. It's called The Silicon Valley Sign Project, and is being championed by Hafid Alfonso who helped build a walking tour company based in San Jose.

Here is the premise:

What if Silicon Valley had a distinguished landmark? What if we placed it somewhere everyone could see it and be reminded of the wonderful valley we live in? What if Silicon Valley thought even bigger? How would someone start such a project?

The draft proposal--which you can find here (PDF)--envisions a sign that is 200 feet wide with each letter standing 45 feet tall. LED bulbs would be use to illuminate the sign at night, potentially in a variety of colors as you can see in some of the renderings below. The sign would be visible throughout most of Silicon Valley, and help provide a sense of place for residents and visitors alike. So what do you guys think about this concept?

For all of the details and to show your support, please head over to The Silicon Valley Sign Project webpage.

Draft Rendering

Aerial View

Rendering view from Milpitas on Highway 880
 
Rendering view from Levi's Stadium in Santa Clara

Sign lit up at night in San Jose Sharks Teal

Sign lit up at night in San Jose Earthquakes Blue