San Jose’s streets transform into a vibrant showcase of color, music, and flavor every Cinco de Mayo, and 2025’s celebration on Sunday, May 4, promises to be no exception. This annual event commemorates Mexico’s triumph over French forces in 1862, but in San Jose, it’s also a joyful celebration of community and diversity. From the lowrider parade rolling down King Road to the lively festival at Emma Prusch Farm Park, the day offers a perfect blend of tradition and local pride that makes this city so special.
The festivities begin with a parade from 9 a.m. to 11 a.m., where lowriders cruise along King Road from Alum Rock Avenue to Story Road. Once the parade wraps up, the party moves to Emma Prusch Farm Park for a free festival running from 11 a.m. to 4 p.m. Families can enjoy food vendors, artisan booths, and more lowriders on display, while live performances from artists like Alfonso Salazar, Analyn, and The Jams fill the air with energy. With around 15,000 attendees expected, it’s a day that truly brings San Jose to life.
Organized by the United Lowrider Council of San Jose, it’s a grassroots effort that unites volunteers, local businesses, and performers to honor Mexican heritage. The event welcomes everyone—longtime residents and newcomers alike—to join in the dancing and savor authentic cuisine.
Source: SJ Today
