The School of Arts and Culture at the Mexican Heritage Plaza has secured a $3 million investment to expand La Avenida in East San Jose. Backed by Councilmember Peter Ortiz and the City of San Jose Housing Department, this funding launches the first phase by redeveloping a 28,000-square-foot commercial property directly across from the current facility. The site holds historical importance as the area where César Chávez started his early activism, making the project a meaningful step in preserving local heritage.
This expansion allows the plaza to broaden its cultural offerings, introduce family wellness services through partner Gardner Health Services, and create new economic pathways for the Mayfair neighborhood. Amid concerns over resident displacement along the Alum Rock Avenue corridor, La Avenida aims to stabilize the community by focusing on culture, health, and opportunity. Future phases will add affordable housing and more commercial spaces on the plaza campus.
A press conference to mark this development takes place on Tuesday, January 13, at noon at the Mexican Heritage Plaza. Speakers include Chief Executive Officer Jessica Paz-Cedillos, Councilmember Peter Ortiz, and others, sharing insights on the project's community impact.
For more details, visit https://www.schoolofartsandculture.org/
