San Jose's Cinco de Mayo: A Fiesta of Culture and Community

San Jose’s streets transform into a vibrant showcase of color, music, and flavor every Cinco de Mayo, and 2025’s celebration on Sunday, May 4, promises to be no exception. This annual event commemorates Mexico’s triumph over French forces in 1862, but in San Jose, it’s also a joyful celebration of community and diversity. From the lowrider parade rolling down King Road to the lively festival at Emma Prusch Farm Park, the day offers a perfect blend of tradition and local pride that makes this city so special.

The festivities begin with a parade from 9 a.m. to 11 a.m., where lowriders cruise along King Road from Alum Rock Avenue to Story Road. Once the parade wraps up, the party moves to Emma Prusch Farm Park for a free festival running from 11 a.m. to 4 p.m. Families can enjoy food vendors, artisan booths, and more lowriders on display, while live performances from artists like Alfonso Salazar, Analyn, and The Jams fill the air with energy. With around 15,000 attendees expected, it’s a day that truly brings San Jose to life.

Organized by the United Lowrider Council of San Jose, it’s a grassroots effort that unites volunteers, local businesses, and performers to honor Mexican heritage. The event welcomes everyone—longtime residents and newcomers alike—to join in the dancing and savor authentic cuisine.

Source: SJ Today

Transforming San Jose: The Future of the Pleasant Hills Site

Near San Jose’s scenic Lake Cunningham lies an extraordinary opportunity: approximately 115 acres of undeveloped land, a remnant of the former Pleasant Hills Golf Course that closed in 2004. As one of the last large untouched parcels in the city, this site at 2050 and 2079 S. White Road is sparking excitement and debate about how it can help shape San Jose’s future. With the city facing a housing crisis and ambitious state goals to build over 62,000 residential units by 2031, two compelling visions have emerged for this rare piece of land, each offering a chance to create something remarkable.

Developer Lakeside Commons LLC, an affiliate of Terrascape Ventures, has put forward a plan to build 1,716 residential units, focusing on single-family homes along the edges and townhomes toward the center, complemented by mixed-use buildings and parks. Managing Principal Mark Lazzarini highlights the thoughtful approach behind their proposal: “This neighborhood is largely single family detached. It’s an older neighborhood. So I think, yes, you can have a step up in density but you still have to be respectful of your surrounding and what really works and fits in this area.” Designed with community input, their plan prioritizes feasibility and respects the character of the surrounding area, aiming for entitlement by year’s end.

Meanwhile, nonprofit Catalyze Silicon Valley is advocating for a bolder vision. Their alternative plan envisions a mix of high and medium-density housing, alongside mixed-use buildings, a plaza, parks, and even an amphitheater. While they haven’t pinned down an exact number of units, their proposal promises significantly more housing than the current plan. “San Jose could get a lot more housing out of the land on this project,” says Jake Wilde, Catalyze SV’s Manager of Development Projects. To ease community concerns, their design includes a “green belt” of park space to buffer the development from nearby single-family neighborhoods, a creative solution to balance growth with local harmony.

The contrast between these proposals reflects the broader challenges and opportunities San Jose faces. In 2023, the city completed just 1,316 residential units—far below what’s needed to meet housing demands. Lakeside Commons emphasizes practicality, with Lazzarini noting, “If a project is not feasible, it’s not going to get built. So, you have to strike that balance.” Catalyze SV, however, sees the Pleasant Hills site as a chance to push boundaries, especially after giving the current plan a low 2.75 out of 5 score in their advocacy review, largely due to its limited density. Their ambitious ideas could maximize the site’s potential and set a new standard for urban development.

What makes this moment so exciting is the promise of transformation. Whether it’s Lakeside Commons’ community-sensitive approach or Catalyze SV’s innovative high-density vision, the Pleasant Hills site could become a vibrant new hub—offering homes, green spaces, and amenities that elevate life in San Jose. It’s a rare chance to address the housing shortage while creating a place that residents can take pride in. As Lazzarini puts it, “This is a rare opportunity. There really aren’t any sites quite like this… It’s an anomaly that it still exists.”

San Jose stands at a crossroads with this project, and the community’s voice will play a key role in its future. Residents have a chance to get involved, share their perspectives, and help craft a development that reflects the city’s values. Stay tuned as this site evolves—it could not only meet today’s needs but also inspire tomorrow’s growth.

Source: SVBJ