San Jose is transforming its Downtown core into a lively center for events and gatherings, setting the stage for an unforgettable 2026. The city council's recent unanimous vote turned Post Street into a pedestrian mall, much like the beloved San Pedro Square, enhancing walkability and inviting more foot traffic. This move, coupled with the approval of six new entertainment districts Downtown, opens doors for organizers to host vibrant events where people can enjoy drinks while strolling the streets. Mayor Matt Mahan highlighted these zones as essential for fostering a dynamic atmosphere, and now the city awaits proposals from creative minds to bring them to life.
Major events on the horizon promise to elevate San Jose's profile significantly. With Super Bowl LX and FIFA World Cup matches at Levi's Stadium in nearby Santa Clara, the Bay Area expects around 350,000 visitors from outside the region, generating about $600 million in labor income. Local leaders like San Jose Downtown Association interim CEO Gumby Marques emphasize the importance of showcasing Downtown's best features to build lasting civic pride. Ongoing beautification efforts, including murals and improvements along the Santa Clara corridor, add to the appeal, ensuring the city shines not just for 2026 but beyond.
Established festivals and conventions already demonstrate San Jose's growing draw. The Fountain Blues & Brews festival marked its 42nd year in June with record attendance of about 5,000 people, fueled by live music and a strong sense of community. FanimeCon, the city's largest convention this year, boosted local businesses like Pizza My Heart to historic revenue highs. Nvidia's GTC conference brought a 132% surge in restaurant visits, while events featuring DJs like Steve Aoki and Fisher drew thousands to plazas and streets. These successes underline how events vitalize Downtown and position San Jose as a must-visit spot.
Beyond events, hospitality plays a key role in sustaining this momentum. San Jose boasts 4,500 hotel rooms Downtown and 10,000 citywide, though experts like Sharks Sports & Entertainment president Jonathan Becher call for a shift toward family-friendly designs to attract more leisure travelers. Overcoming the image of a mere business stopover, the city is prioritizing entertainment and arts to stand out. With upcoming highlights like the NCAA Men’s Basketball Tournament and NWSL National Championship, San Jose is aligning investments to claim its spot as the West's sports and entertainment capital.
