San Jose is getting a new boost to its music landscape with the arrival of Guitar Wars and The Void at 447 South First Street in Downtown San Jose. The city is supporting the launch with a ribbon cutting ceremony today, starting at 3 p.m. Councilmember Anthony Tordillos, the San Jose Downtown Association, and owners Carlos Gascon and Josiah Kverno will share remarks. S.J. Sharkie joins as a special guest, bringing energy for families and offering photo opportunities during the event.
Guitar Wars began in 2013 at 4110 Monterey Highway in the Seven Trees neighborhood, where it built a loyal following over 12 years. Now relocating Downtown, the store focuses on musical instruments alongside The Void, a repair shop dedicated to affordable, high-quality service. Formed by a close-knit group of family, friends, musicians, and gear enthusiasts, Guitar Wars fosters a fun, inclusive environment tied to music culture. Its name nods to sci-fi themes and the drive behind every player's setup. The Void addresses needs in instrument maintenance and the broader scene, making sure budget constraints do not limit access to reliable care.
The celebration extends beyond the ceremony with live sets from local bands, a guitar raffle, and displays from area artists. Come February, music lessons launch, along with open mics and various events. The shop plans workshops on maintenance basics, electronics for guitars, and general upkeep to suit beginners and pros alike. This setup creates a central spot for discovering, practicing, and linking up within San Jose's music world.
Downtown San Jose thrives with its arts and festivals, including SoFA, blues, and jazz gatherings, but lacks robust music retail options. Guitar Wars steps in to bridge that, positioning itself amid the action to aid performers and enrich the community.
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| Photo by Gary Singh |
