San Jose is gearing up for one of its most cherished traditions: the Rose, White & Blue Parade. Set for July 4, 2025, along The Alameda, this historic event celebrates our city’s diversity, public spirit, and rich floral and agricultural heritage. Whether you’re a longtime resident or new to the area, this is your chance to experience the heart and soul of San Jose in a vibrant, community-driven celebration.
The parade has deep roots in San Jose’s history. It draws inspiration from the Carnival of Roses in 1896 and the Fiesta de Las Rosas in the 1920s, both of which honored the area’s floral legacy. Relaunched in 2008, the modern Rose, White & Blue Parade has grown into a major gathering, welcoming over 60,000 attendees in recent years. It’s a powerful reflection of our city’s past and a showcase of the values that continue to shape its future.
On July 4th, the streets will come alive starting at 10am as the parade winds through the Shasta/Hanchett and Rose Garden neighborhoods near Lincoln High School. You’ll see classic cars, bands, dance groups, and community troupes decked out in red, white, and blue. Afterward, the festival runs from 11 am to 2 pm at the corner of Shasta Ave. and The Alameda. Expect Lucha Libre matches, a creative kids zone, face painting, games, free book giveaways, local vendors, food trucks, and live entertainment. Sports fans can also enjoy activations by BayFC, NBC Bay Area, Telemundo48, and the San Jose Sharks.
This parade is more than a single day of fun. It’s a celebration of San Jose’s unique identity, bringing people together to honor our past and build a stronger community. Mark your calendars for July 4th, gather your friends and family, and come experience the energy and pride of our city at its best.
