San Jose hosts the 4th Annual Chicano Soul Fest on September 6, 2025, at History Park, inviting everyone to a day of music, art, and community from 11am to 7pm. Organized by Mas Dulce Productions, the event celebrates Chicano heritage through diverse performances, Lowriders, and interactive experiences. With free entry for kids 12 and under, tickets available on Eventbrite make it easy for families to join in the festivities at 635 Phelan Ave.
The lineup includes artists like Dayna Donna, Los So-Lows, Johnny David, The Notations, Joe Bataan, Lighter Shade of Brown, and a guest appearance by Jose Santana. Bay Area DJs from The Frisco Gang and Suavecito Oldies keep the energy high, while cultural groups Calpulli Tonalehqueh and Los Mestizos deliver captivating shows. A tribute to Brenton Wood honors his legacy in Chicano and Lowrider communities, alongside the Souleros Exhibition with a short film documentary and curated display exploring Black and Brown connections through music.
Attendees find over 200 Lowriders throughout the park, an art exhibition on Chicano Resilience by 1Culture, creative vendors, and food options. Booths from the San Jose Sharks and San Jose Earthquakes add local sports flair. Supported by sponsors like the City of San Jose and Councilman D5 Peter Ortiz, the festival aims to sustain itself long-term, creating jobs and eventually offering free access to strengthen community bonds. For more info and tickets, head over here.
