The third annual Cinco de Mayo Cultural Parade and Festival will transform streets and parkland in the Alum Rock neighborhood into a vibrant celebration of Mexican heritage and local pride this Sunday, May 3rd. The day begins with a parade at 10 a.m. and continues with a full afternoon of festivities that highlight the city’s rich cultural tapestry.
The parade will start at the corner of Alum Rock and King, then travel along King Road toward the 680 freeway underpass. Marchers, dancers, and classic lowriders will fill the route, creating a moving spectacle that draws neighbors and visitors alike into the heart of East San Jose. By noon the energy shifts to Emma Prusch Park at King and Story, where the festival runs until 5 p.m.
Live performances, traditional folklorico dances, and a showcase of customized lowriders will anchor the afternoon program. Organizers have promised a full lineup of cultural acts that honor history while inviting everyone to join the fun.
