The grand opening of 2nd Street USA takes place at the Strawberry Park Shopping Center on January 30. This marks the brand's first location in Silicon Valley, expanding its presence in California where it already operates 11 stores. Known for its thoughtful approach to fashion resale, 2nd Street offers a curated selection of luxury, vintage, and everyday pieces that emphasize quality and longevity.
The store at 603 Saratoga Ave occupies around 3,450 square feet and joins neighbors like Mitsuwa supermarket and Daiso Japan, creating a natural draw for customers interested in Japanese brands and culture. The company chose this spot after careful scouting, recognizing the South Bay's potential and the synergy with nearby tenants that attract similar shoppers. This opening reflects 2nd Street's steady growth since its U.S. debut in Los Angeles in 2018, now bringing its model to our community.
At the heart of 2nd Street is a commitment to sustainability through its buying program, where customers can bring in used clothing and accessories for cash or store credit. Staff aim to make offers on nearly everything, supporting a circular system that keeps textiles in use longer. Items that don't sell in stores often go to local charities via the Hand2Hand program, reducing waste while giving shoppers an easy way to refresh their wardrobes responsibly. 10 to 15 local jobs will also be created with the new location.
Source: SVBJ
