Rose, White & Blue Parade and Festival Returns to San Jose on July 4

The Rose, White & Blue Parade and Festival will mark its 19th year in San Jose on Saturday, July 4, 2026. Organizers have shaped the event as a community gathering that reframes traditional Independence Day celebrations around themes of equality, justice, and inclusion for the city’s multicultural population.

Through anti-racist education programs, partnerships, and public displays, the parade and festival will highlight efforts to address systemic racism and promote humane treatment across communities. The day will blend festivity with meaningful dialogue, allowing participants and spectators to engage with ideas of patriotism that center advocacy and opportunity for everyone.

This longstanding event continues to provide residents with a distinctive way to observe July 4th, one that emphasizes community strength and shared commitment to dismantling prejudice while enjoying the spirit of togetherness.

The parade starts at 9:45am and is followed by a festival from 11am-2pm. The Rose, White & Blue Parade and Festival is free and appropriate for all ages. For more information, visit the Rose, White & Blue website.

Rose, White & Blue Parade and Festival

San Jose's 4th of July "Rose, White & Blue" Parade and Festival is a beloved tradition along the Rose Garden neighborhood and The Alameda. The parade itself starts at 9:45am on Dana Avenue and then goes down Naglee and turns onto The Alameda. After the parade is a huge party near the end of the route.

The festival is wrapped around the Westminster Presbyterian Church and goes from 11am-3pm. The event includes dancing, pro wrestling, skateboarding lessons, live music, and a kids play area. The entertainment is accompanied by food trucks and vendors.

In addition to being patriotic, this event represents the multicultural diversity of San Jose and the amalgamation of many different communities. It's a beautiful event and a great way to start off the 4th of July!

Rose, White & Blue Parade on the 4th of July!

For those of you who have not attended this event before, it is considered one of the best parades in the United States! Those who have already know what a treasure this parade is for San Jose. This year's Rose, White & Blue Parade begins at 10am at the corner of Shasta Avenue and Martin Avenue (near West San Carlos St.). The parade follows Shasta/Hanchett Park and Rose Gardend neighborhoods and ends on the Alameda near Pershing with a massive picnic!


Click here to see the full brochure.
Click here for information on the Picnic at the end of the parade.
Lastly, click here for their facebook page.