Hoka Brings Its First Bay Area Store to Santana Row

Hoka plans to open its first Bay Area storefront at Santana Row this fall, filling the roughly 850-square-foot space previously occupied by Arc’teryx. The outdoor apparel brand relocated to a larger location at Westfield Valley Fair, creating the opening for the popular performance footwear company. Marketing materials already posted at the site confirm a fall debut.

The arrival aligns with broader shifts toward active lifestyles at the mixed-use center. A 60,000-square-foot Life Time fitness club is also preparing to open in the former Best Buy space. Reformation, the Los Angeles-based women’s clothing brand, is preparing a more than 2,000-square-foot store next to Sezane for a fall opening as well. Johnny Doughnuts celebrated the launch of its fifth location at the Row in late June, while the upscale cocktail bar Flora is expected later this year in the former Rosie McCann’s space.

Santana Row has experienced some turnover on the dining side. Vine Hospitality’s portfolio-wide closures eliminated LB Steak, Left Bank and Meso Modern Mediterranean, removing more than 175 jobs from the center. Those vacancies form part of the ongoing evolution that has also brought in new retail and fitness options.

Source: SVBJ

Johnny Doughnuts Opens Fifth Location at Santana Row

San Jose gains another appealing option for handcrafted treats as Johnny Doughnuts marks its official opening at Santana Row today. The San Rafael brand brings its fifth brick-and-mortar spot to the Park Valencia area, right near Maggiano’s Little Italy, after a successful soft opening period.

The compact shop spans slightly less than 600 square feet and has already created 16 new jobs in the area. Designed by California interior designer Julie Babin, the space features a simple menu of doughnuts and coffee with a nostalgic touch that fits the vibrant shopping and dining destination.

Founder Craig Blum selected the site for its energy and appeal within one of the Bay Area's lively spots. The smaller footprint drew inspiration from the company's early food truck days, allowing streamlined operations while still delivering quality to guests. Longtime clients from the tech sector, including Apple as an early supporter, now have easier access to the brand's offerings.

Response during the soft opening proved strong, with clear demand for thoughtfully made doughnuts. The company manages the distance from its North Bay base through its operations team and fleet. A sixth location in Napa stands next in line, with further growth eyed for the Peninsula, East Bay, and Southern California.

Source: SVBJ