San Jose Unveils Vibrant Branding for an Unforgettable 2026 Sports Lineup

San Jose stands ready to welcome the world in 2026 with an extraordinary lineup of major sporting events, including Super Bowl 60, the FIFA World Cup, NCAA March Madness, and the National Women’s Soccer League Championships. City leaders have introduced fresh branding under the banner of San Jose 26, featuring colorful logos that incorporate beloved local icons such as Santana Row, San Pedro Square, the Sonic Runway, and even the Eggo Waffle, an invention that originated right here. These designs also highlight diverse neighborhoods like Little Saigon, Little Portugal, and the St. Joseph Basilica, blending the city's rich cultural tapestry with playful sports elements like vibrant soccer balls, footballs, and basketballs in a modern font.

To support the influx of nearly half a million visitors, San Jose has launched a dedicated microsite packed with tools for planning itineraries, locating watch parties, and discovering local attractions. The site serves as a central hub for everyone eager to dive into the action, ensuring seamless navigation through the city's offerings. This initiative reflects San Jose's commitment to creating lasting impressions, encouraging fans to explore beyond the stadiums and return for future adventures in Silicon Valley's dynamic core.

The excitement builds with a packed schedule of community events, featuring 13 concerts headlined by national acts, 13 spectacular drone and light shows illuminating the night sky, and over 100 watch parties spread across districts. These festivities aim to keep the energy high around the clock during event periods, fostering a festive atmosphere that unites residents and guests. Downtown San Jose will shine as a focal point, with enhanced signage and public art projects connecting key areas and inviting exploration of its lively plazas, restaurants, and cultural spots.

City officials project an economic boost exceeding $1 billion from these events, with Super Bowl 60 alone expected to draw 90,000 tourists and generate $500 million, while the World Cup adds another $555 million from 260,000 attendees. This surge promises to invigorate local businesses, from Downtown eateries to neighborhood shops near Levi's Stadium. San Jose's strategic planning draws lessons from past hosting experiences, positioning the city to maximize benefits and showcase its innovation and diversity on a global stage.

As preparations ramp up, starting with the National Women’s Soccer League Championships in November 2025 at PayPal Park, San Jose emerges as a premier destination for sports enthusiasts. The new branding and event lineup highlight the city's unique blend of technology, culture, and community spirit, creating opportunities for memorable experiences. Residents and visitors alike can look forward to a year that celebrates San Jose's strengths and invites the world to join in the celebration.

Source: SVBJ

Viva CalleSJ Marks 10 Years with Las Calles

San Jose invites everyone to join the 10th anniversary of Viva CalleSJ on September 7, 2025, from 10am to 3pm, transforming nearly 10 miles of streets into car-free spaces for walking, biking, skating, and exploring. Named Las Calles, this edition combines favorite routes from the past decade, weaving through eclectic neighborhoods to foster community connections and active lifestyles. Participants of all ages and abilities can start anywhere along the path, moving at their own pace to discover local gems and enjoy the city's vibrant energy.

Activity hubs at the Municipal Rose Garden, Watson Park, and Willow Glen at Lincoln and Minnesota avenues serve as focal points with food trucks, live entertainment, and free minor bike repairs. Expect surprises like BMX shows, cultural displays, and unique sights such as vintage penny farthings or creative bike setups that add to the fun. The event encourages safe participation with rules like wearing helmets for those under 18, staying aware of surroundings, and using public transit like VTA to reach the route easily.

This milestone highlights San Jose's commitment to health, local businesses, and inclusive recreation, drawing over 100,000 people in past years to build lasting memories. Viva CalleSJ opens streets to wheelchairs, scooters, and other mobility aids, ensuring broad access while promoting sustainability.

Waymo Arrives at San Jose Mineta International Airport!

San Jose Mineta International Airport prepares to welcome Waymo's fully autonomous vehicles, marking a significant advancement in travel convenience for the Bay Area. With authorization now in place, Waymo begins staged rollout starting with employee testing, leading to public commercial service later in 2025. This positions SJC as the first commercial airport in California and the second worldwide to integrate such technology, enhancing the airport's reputation for simplicity and innovation.

Travelers can soon hail a Waymo vehicle through the app upon arrival, with pickups at the Ground Transportation Centers in Terminals A or B. From there, rides extend across the San Francisco Bay Area service area, offering a seamless option for reaching destinations. This development aligns with San Jose's role as the Capital of Silicon Valley, where cutting-edge solutions like autonomous transport improve daily experiences for residents and visitors alike.

The timing supports major 2026 events hosted in the region, providing safe and efficient mobility. Waymo's presence underscores the city's infrastructure strengths and commitment to forward-thinking services, making SJC an even more attractive gateway. As home to a high concentration of tech expertise, San Jose continues to lead in blending hardware and software for practical applications.

On a personal note, I travel frequently and find everything at SJC already takes about half the time as SFO. This will add further convenience and help drive transportation costs lower with more competition. I would expect Tesla Robotaxis won't be far behind. This is a huge win and exactly the direction I was hoping SJC would go to further differentiate itself from other airports in the region.

PG&E Lowers Rates for San Jose Residents

San Jose residents served by PG&E see relief in their energy bills this month with a 2.1 percent decrease in residential electric rates effective September 1, 2025. For a typical household using 500 kilowatt hours monthly without discounts, this translates to about five dollars in savings each month. Gas rates also dipped by 0.4 percent, adding roughly 39 cents in monthly savings for average users at 31 therms. These adjustments come as PG&E completes wildfire safety projects and removes temporary costs, allowing the company to pass on reductions while national electric prices trend upward through 2026 according to the U.S. Energy Information Administration.

In October, San Jose customers receive an additional boost with the California Climate Credit of 58.23 dollars applied to residential electric bills. This biannual credit supports the state's push toward a low-carbon future, distributed in spring and fall to help offset costs during the transition. Eligible small businesses also benefit from this credit, broadening the impact across the community. PG&E's ongoing efficiency measures, including drone inspections and bundled projects, have generated 2.5 billion dollars in savings over three years, enabling more safety work without fully passing costs to users.

PG&E has tools such as Budget Billing to even out payments, the free Home Energy Checkup for personalized tips, HomeIntel's smart audit program, and Savings Finder for assistance recommendations make it easier for residents to manage energy use effectively.

They still have a long way to get to Silicon Valley Power's rates in Santa Clara, but it's a step in the right direction.

September First Fridays ArtWalk

San Jose transforms its SoFA Distric in Downtown San Jose into a lively showcase of creativity during the First Fridays ArtWalk + Street Mrkt on September 5, 2025, from 5pm to 10pm. Spanning the SoFA District, Historic District, and Martha Gardens District, the free, family-friendly event features new gallery exhibitions, live performances, and interactions with local artists. Attendees can stroll through venues hosting fresh works, enjoy music at various spots, and support the indie urban art faire on South First Street, where hyper-local creators display and sell their pieces.

In the SoFA District, highlights include Anno Domini's opening reception for Kazland's solo exhibition A love letter to all the cars that could have hit him, but didn’t, with mixed-media pieces exploring mortality and magic created during the artist's recovery from an accident. KALEID Gallery presents Jeffrey Bramschreiber's Portraits from the Wild, a series of paintings reflecting his journey through personal challenges by connecting with nature. MACLA opens There Are New Suns, an interactive exhibition on cultural resilience and gentrification using animation, augmented reality, projection mapping, phenakistiscope sculptures, and quilted cyanotypes by artists Cecelia Perez, Claudia Blanco, and Samantha Saldana, accompanied by a DJ set from The Homegirls of Soul led by DJ Soulera. Phantom Galleries displays Jerry Berkstresser's landscape photography at The Pierce, along with murals like Danny Feliz Hanson's Romance and the Urban Abstractions series by multiple artists.

Opera San Jose at the California Theatre offers opera arias in the courtyard, Mighty Wurlitzer organ performances by Jerry Nagano, a scavenger hunt, and complimentary refreshments starting at 5:30pm. San Jose Jazz hosts the Michael Webster Quartet at 6:20pm followed by an all-ages jam session. The San Jose Museum of Quilts & Textiles features Kay Sekimachi: Ingenuity and Imagination with over 40 works blending Japanese heritage and textile innovation, plus Virginia Davis: Art and Illusion showcasing 21 textiles exploring optic phenomena and resist techniques.

The Historic District includes Chopsticks Alley Gallery's Flow in Secret Garden with batik tapestries by Voonbin Leow and wearable art by Yachen Xie, alongside Works/San Jose's Climate Interrelations Imaginative by five artists addressing the climate crisis. In Martha Gardens District, Art Ark Gallery shows Hargun Mahal Mann's In Search of Our Mothers Garden on migration and belonging with an artist talk at 6:30pm, Fuse Presents exhibits Trieu Hai Dao's Echo of Life, and Machu Picchu Gallery displays Peruvian arpilleras preserving Amazon themes.

Street Mrkt turns South First Street into an open-air gallery with over 30 artists like Animate One, Bay Area Glass Institute, and Danny Feliz Hanson demonstrating their crafts. DJs spin in the beer garden, while food trucks such as Barya Kitchen, Daily Grind Burger, and Luvs Brownies provide diverse bites. This gathering strengthens San Jose's creative economy, uniting people through art that inspires and connects. All ages are welcome and again it all goes down on Friday from 5-10pm.

Alebrijes Drone Show Tonight at Ritmos Y Colores

San Jose hosts Ritmos Y Colores on September 6, 2025, from 5pm to 10pm at Plaza de César Chávez in Downtown, offering a free celebration of Mexican folk art, music, and community for all ages. Presented by San Jose Jazz in collaboration with Culture Night Market, the festival features illuminated alebrijes, fantastical creatures from Mexican tradition, alongside live performances and interactive experiences. This gathering invites everyone to explore the city's diverse heritage through colorful displays and shared activities that highlight imagination and unity.

The schedule starts at 5pm with Philthy Dronez setting the tone, followed by a 5:45pm meetup for the folkloric community procession at 6:15pm featuring Calpulli Ocelocihuatl, lowriders, Mariachi Alma Bohemia de Angel Mendez, Grupo Folklorico Los Lupeños, and the SJZ High School All Stars Float. El Conjunto Nueva Ola performs at 7pm, leading into an 8pm alebrijes drone show presented by San Jose Downtown Association, an 8:20pm fashion show with Vida Collection by Paulina, and Las Cafeteras closing at 8:45pm.

Attendees can join the procession with free water and a colorful scarf provided near the LionBull Alebrije by the stone stage, adding a participatory touch to the festivities. The night market offers local vendors, art activities, and flavors that reflect San Jose's multicultural fabric, encouraging connections among participants.

San Jose Fuels AI Innovation with Downtown Startup Grants

San Jose is launching a grant program to draw AI startups to Downtown, positioning the city as a leader in artificial intelligence amid friendly rivalry with San Francisco and others. Mayor Matt Mahan highlights the city's hardware expertise in areas like energy, robotics, and transportation, including autonomous vehicles and electric vertical takeoff craft. This focus complements software advancements, emphasizing physical applications that shape everyday life and leverage San Jose's strengths in the world of atoms.

The first four recipients demonstrate diverse AI solutions addressing real-world challenges. Elythea develops voice agents to monitor patient outcomes, partnering with Medicaid to detect high-risk pregnancies early and reduce maternal mortality. Metafoodx creates an embodied AI platform for smart kitchens, aiding restaurants in cutting food waste through efficient systems. Clika assists hardware firms in optimizing AI models for edge efficiency. Satlyt offers edge-computing services for satellites, integrating them into a decentralized virtual cloud to enhance data processing.

Each winner receives a $50,000 one-time grant, plus eligibility for two years of waived business taxes and two free parking spots per 1,000 square feet of Downtown office space. These incentives encourage relocation or expansion, fostering a robust AI ecosystem in the heart of the city. San Jose also applies AI internally to improve bus routes, detect road objects, and translate meetings, showcasing practical integration.

As a top metro for startup salaries, tying with San Francisco and New York, San Jose attracts talent despite slower early-stage hiring trends. This program builds on the city's legacy as Silicon Valley's core, inviting entrepreneurs to contribute to groundbreaking advancements.

Source: SVBJ