3rd Annual San Jose Cinco de Mayo Cultural Parade and Festival Will Bring Color and Community to the Alum Rock Neighborhood

The third annual Cinco de Mayo Cultural Parade and Festival will transform streets and parkland in the Alum Rock neighborhood into a vibrant celebration of Mexican heritage and local pride this Sunday, May 3rd. The day begins with a parade at 10 a.m. and continues with a full afternoon of festivities that highlight the city’s rich cultural tapestry.

The parade will start at the corner of Alum Rock and King, then travel along King Road toward the 680 freeway underpass. Marchers, dancers, and classic lowriders will fill the route, creating a moving spectacle that draws neighbors and visitors alike into the heart of East San Jose. By noon the energy shifts to Emma Prusch Park at King and Story, where the festival runs until 5 p.m.

Live performances, traditional folklorico dances, and a showcase of customized lowriders will anchor the afternoon program. Organizers have promised a full lineup of cultural acts that honor history while inviting everyone to join the fun.

15 Years of Holiday Traditions at Fiesta Navideña

The Mexican Heritage Plaza in East San Jose comes alive each December with lights, music, and community spirit for Fiesta Navideña. This year marks the 15th annual gathering on Saturday, December 13, 2025, from 5:30 pm to 9:30 pm, with doors opening at 5:00 pm. Families and friends fill the space at 1700 Alum Rock Avenue to close out the year with free activities that highlight cultural roots and seasonal joy.

Carlos y Charlos take the stage for a free concert, delivering norteño and conjunto rhythms that echo through the Mayfair neighborhood. Their sound draws from legends like Los Alegres de Terán and Narciso Martinez, bringing energy that gets everyone moving. Alongside the music, Los Lupeños de San José perform folklórico dances, adding colorful motion and tradition to the evening.

Teatro Vision leads an interactive posada, inviting participants to join in a classic Mexican custom of hospitality and celebration. An art workshop welcomes all ages to create together, while local vendors sell handmade crafts and gifts. The scent of fresh tamales wafts through the air, rounding out the sensory experience.

Founded in 1999, the Mexican Heritage Plaza serves as a key cultural hub, hosting over 100,000 visitors annually through arts and events that strengthen community ties. Fiesta Navideña embodies this mission by uniting generations in a shared appreciation of heritage and resilience.

For registration and more information, visit https://www.eventbrite.com/e/fiesta-navidena-tickets-1830965891269