San Jose Raises Nearly $5 Million for Epic 2026 Activations

San Jose and the San Jose Sports Authority have secured close to $5 million from corporate, public, and philanthropic partners to support a series of community activations throughout Silicon Valley in 2026. This funding arrives just in time for a major lineup of events, including Super Bowl LX, three March Madness games, and six World Cup matches from February 8 to July 1.

The money will finance over 100 watch parties, 13 concerts featuring national acts like Kehlani, and seven drone shows, with more details forthcoming. Most of these experiences come at no cost to residents and visitors, creating inclusive ways to join the excitement without game tickets. Additional support goes toward local youth programs, ensuring the benefits reach younger community members.

Contributions from Silicon Valley giants such as Adobe, eBay, and Google, along with local entities like Visit San Jose and San Jose Mineta International Airport, make this possible. An estimated 500,000 travelers are expected in the Bay Area for these events, generating $1.4 billion in economic impact that supports hotels, restaurants, small businesses, and cultural areas across the city.

Source: SVBJ

Sharks Secure Future in San Jose with $425 Million SAP Center Revamp

San Jose has forged a landmark agreement with Sharks Sports & Entertainment to anchor the team at SAP Center through 2051, backed by a substantial $425 million investment in the venue. The city plans to contribute $325 million, while the Sharks cover the remaining $100 million plus any additional costs. This deal, set for city council review on August 26, positions the arena as a refreshed cornerstone for sports and events in the heart of Silicon Valley, drawing more visitors and strengthening community ties.

Over the next seven years, renovations will touch every aspect of the 32-year-old facility, from essential maintenance and architectural updates to enhanced food options, merchandise areas, and entertainment features. These changes aim to create smoother experiences for fans, whether attending games or concerts. The agreement also ensures ample parking, with at least 3,175 spaces within a third of a mile and double that within half a mile, making access straightforward for everyone.

Beyond the arena itself, the pact paves the way for an adjacent entertainment district on city-owned land, complete with retail shops, restaurants, hotels, and spaces for arts and culture. Due for detailed planning by September 1, 2027, this expansion builds on recent improvements like the Santa Clara Corridor upgrade and the new Sharks Way designation, turning the area into a lively hub for year-round activity.

A recent economic study reveals that Sharks-related events already generate $235 million in annual visitor spending, supporting 2,740 local jobs and injecting $113 million directly into residents' pockets. This infusion highlights the team's role in driving prosperity, with $163 million in direct impact and $72 million indirectly. As San Jose evolves, such initiatives amplify its appeal as a destination for world-class entertainment and economic vitality.

Penalties outlined in the agreement underscore mutual commitment: early departure by the Sharks could cost up to $549 million, while city shortfalls on payments might trigger up to $200 million in damages. These terms ensure stability, allowing families and fans to count on the Sharks as a fixture in the city's fabric for generations.

Source: SVBJ