Super Bowl 60 Brings Major Events to San Jose and the Bay Area

Super Bowl 60 arrives at Levi's Stadium in Santa Clara on February 8, 2026, drawing attention to the region's blend of innovation and culture. The Bay Area Host Committee unveiled a series of activations designed to highlight the area's strengths as a host for global gatherings. With the game just months away, preparations ramp up to create memorable experiences for fans and locals alike.

San Jose takes center stage with Super Bowl Opening Night at the McEnery Convention Center on February 2, offering fans direct access to players from both teams. The city also organizes concerts, drone shows, and culinary highlights within walking distance of Downtown San Jose. Proximity to Levi's Stadium, just ten minutes from San Jose Mineta International Airport, makes the area a convenient hub for visitors.

Events spread across the Bay Area, with San Francisco hosting the Super Bowl Experience at Moscone Center North and South from February 3 to 7, the Pro Bowl Games on February 3, and the BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens from February 3 to 7. Additional highlights include the NFL Culture Club at The Pearl from February 4 to 7, NFL Honors at Palace of Fine Arts on February 5, and the BAHC Super Bowl Innovation Summit at SFMOMA on February 6.

Partnerships with organizations like the East Bay Coalition, Visit Oakland, Visit Santa Cruz County, the San Francisco Peninsula, and Napa Valley Vintners ensure broad participation. The committee projects an economic impact between $370 million and $630 million, benefiting communities throughout the region.

The NFL Source program connects local businesses to opportunities such as catering, production, and vending tied to the game. This initiative focuses on creating lasting community benefits through networking and training.

San Jose's role in Super Bowl 60 fits into a packed 2026 schedule, including the NCAA Men's Basketball West Regionals and FIFA World Cup matches at Levi's Stadium. These events position the city as a prime destination for sports and entertainment.

For more information, visit https://www.sfbayareasuperbowl.com/

San Jose Steps Up as Premier Entertainment Destination for 2026 and Beyond

San Jose is transforming its Downtown core into a lively center for events and gatherings, setting the stage for an unforgettable 2026. The city council's recent unanimous vote turned Post Street into a pedestrian mall, much like the beloved San Pedro Square, enhancing walkability and inviting more foot traffic. This move, coupled with the approval of six new entertainment districts Downtown, opens doors for organizers to host vibrant events where people can enjoy drinks while strolling the streets. Mayor Matt Mahan highlighted these zones as essential for fostering a dynamic atmosphere, and now the city awaits proposals from creative minds to bring them to life.

Major events on the horizon promise to elevate San Jose's profile significantly. With Super Bowl LX and FIFA World Cup matches at Levi's Stadium in nearby Santa Clara, the Bay Area expects around 350,000 visitors from outside the region, generating about $600 million in labor income. Local leaders like San Jose Downtown Association interim CEO Gumby Marques emphasize the importance of showcasing Downtown's best features to build lasting civic pride. Ongoing beautification efforts, including murals and improvements along the Santa Clara corridor, add to the appeal, ensuring the city shines not just for 2026 but beyond.

Established festivals and conventions already demonstrate San Jose's growing draw. The Fountain Blues & Brews festival marked its 42nd year in June with record attendance of about 5,000 people, fueled by live music and a strong sense of community. FanimeCon, the city's largest convention this year, boosted local businesses like Pizza My Heart to historic revenue highs. Nvidia's GTC conference brought a 132% surge in restaurant visits, while events featuring DJs like Steve Aoki and Fisher drew thousands to plazas and streets. These successes underline how events vitalize Downtown and position San Jose as a must-visit spot.

Beyond events, hospitality plays a key role in sustaining this momentum. San Jose boasts 4,500 hotel rooms Downtown and 10,000 citywide, though experts like Sharks Sports & Entertainment president Jonathan Becher call for a shift toward family-friendly designs to attract more leisure travelers. Overcoming the image of a mere business stopover, the city is prioritizing entertainment and arts to stand out. With upcoming highlights like the NCAA Men’s Basketball Tournament and NWSL National Championship, San Jose is aligning investments to claim its spot as the West's sports and entertainment capital.

Source: SVBJ