Downtown San Jose welcomed 15.9 million visitors from January to June this year, marking a clear increase from the previous period. This surge reflects growing interest in the area's attractions, from new restaurants to public events that draw crowds. Sixteen food and beverage spots opened in the past 12 months, adding fresh options for dining and gathering. Events like DJ performances by Fisher and Steve Aoki on Santa Clara Street brought thousands together, fostering a sense of community pride against the backdrop of City Hall.
Public art installations have also played a role in enlivening the spaces. Giant folk-art sculptures known as Alebrijes appeared around Plaza de Cesar Chavez during the San Jose Jazz Summer Fest, offering unique experiences that encourage exploration. City leaders emphasize activating public areas creatively to attract more people, building on the organic energy from local developers and restaurateurs who shape the Downtown vibe from within.
Safety remains a priority, with San Jose earning recognition as the safest large U.S. city in a recent study. Crime against persons dropped nearly 12 percent in the first ten months compared to last year, while efforts to address homelessness have cleared encampments along the Guadalupe River and improved areas like Arena Green. These steps contribute to a cleaner, more welcoming environment that supports the return of office workers and boosts visitor confidence.
Business activity shows strong progress citywide, with 933 new business tax certificates issued this year, including 104 in Downtown. Hotel occupancy rose about 3 percent, and food and beverage sales tax revenue hit an all-time high, surpassing pre-pandemic levels by 21 percent. This growth positions San Jose as a dynamic hub ready for major events in the coming year, like the Super Bowl and World Cup matches.
Source: SVBJ
