The Jazba Bazaar Brings South Asian Brands to Santana Row

Shoppers can explore more than 50 South Asian-founded brands this Sunday at The Jazba Bazaar. The free open-air market runs from 1 to 7 p.m. on August 2 at Santana Row and features fashion, jewelry, beauty, home goods, art, food, wellness products, and items for kids.

Organized by The Jazba Collective, a nonprofit dedicated to supporting South Asian entrepreneurs, the event gives founders a chance to meet customers face-to-face while visitors discover unique collections. A fashion show is scheduled for 5 p.m., and street food plus Bollywood music add to the afternoon atmosphere.

The gathering continues the collective’s work of elevating consumer brands built by South Asian founders across North America. Attendees can connect with the makers, support small businesses, and spend a few hours browsing under the trees at Santana Row.

This one-day marketplace offers a straightforward way to experience the creativity and variety of South Asian entrepreneurship right in one of San Jose’s most popular outdoor shopping destinations.

Holi Fest 2026 Brings Vibrant Festival of Colors to Discovery Meadow

San Jose will welcome an unforgettable burst of color when Holi Fest returns to Discovery Meadow on March 7. This largest Festival of Colors in Downtown San Jose runs from 11 a.m. to 6 p.m. at 180 Woz Way and delivers nonstop excitement organized by the Association of Indo Americans.

Attendees will dance to energetic Bollywood music while tossing traditional gulal powder in every shade imaginable. Food booths will serve authentic Indian foods and live performances will keep the energy high across the park all afternoon.

Families will appreciate free admission for children under seven along with complimentary thandai (cold Indian drink made from nuts, spices, rose water, milk, and sugar) for the first thousand guests. The event keeps expanding year after year and shows exactly how San Jose embraces cultural traditions that unite everyone.