I have to be honest, I'm not a huge fan of the name. Instead of calling it "S-A-P" Center, I can see people calling it the "sap" Center. What is the urban dictionary definition of a sap?
A fool; someone who is prone to being taken advantage of, or who has been taken advantage of, usually in a situation that is easily perceived by others as foolhardy.
So based on branding implications alone, I prefer the HP Pavilion. I think I'll just continue to call it the Shark Tank or San Jose Arena for now. What do you guys think?
Source: The Merc