What a great way to increase utilization at what is perhaps the nicest stadium in the MLS. The Earthquakes are going to host a series of admission-free viewing parties for away games. The first one will be tomorrow at 2pm with the Quakes facing off against Toronto FC. The next will be on Saturday, June 20th against the Seattle Sounders FC at 1pm.
The gates to Avaya stadium open one hour prior to kickoff and fans will be able to watch the matches on the massive screen facing Coleman Avenue. Concessions will be available as well as two food trucks. Best of all, the largest outdoor bar in America will be open and serving fans throughout the game.
Lastly, there will be activities located in the two-acre 7UP Epicenter, but the Quakes did not disclose what those activities will be.