It is still unclear which department Apple will choose to locate here. I'm going to speculate a new project, like Apple's future electric cars. The location is pretty close to Tesla and many of the companies that Tesla is sourcing components from (FYI, Tesla is looking at San Jose office space as well). What is clear, is that this will have a huge branding impact on San Jose. Could this be the deal that opens up the floodgates for even more tech companies to invest in San Jose?