Santana West breaks ground on 350,000 SQFT office building

Now that Santana Row is wrapping up its final building, Federal Realty is setting their sights across the street with a new project called Santana West. The first phase officially broke ground last week and consists of an eight-story, 360,000 SQFT office building and a 1,750 space parking structure. Also, by breaking ground I mean there is already active construction on the site--it was not just a formality.

Federal Realty is trying to lease the whole building to a single tenant but is building Santana West speculatively without a tenant in tow. If all goes well, there are two additional phases that will bring the project to one million SQFT.

Unlike Santana Row, this is not a mixed-use development. In fact, there is no retail component at all--not even a coffee shop. The only likely public amenity in the project is the re-purposing of the Century 21 dome. This might seem like a missed opportunity, but two of the most successful retail projects in the United States are just across the street.

If everything goes according to plan, the building will be ready for occupancy in Q1 2021, less than two years from today.

"Endless Summer Fun at Santana Row"

San Jose shoppers’ paradise keeps summer alive this August with FREE community events, hot store opening set for September

SAN JOSE, Calif. – July 23, 2019 – Santana Row is keeping summer ablaze with a hot new store opening and free community events. Fitness studio Barry’s Bootcamp is getting ready to make its debut, but not before hosting a fun (and free!) pop-up event in Santana Row Park. This will come at the tail end of the scorching fun Santana Row’s calendar of events offers this August.

With locations across three different countries and a striking roster of celebrity clients, Barry’s Bootcamp has become the fitness junkie’s choice for getting in shape fast. On Thursday, September 12, from 5:00 p.m. – 7:00 p.m., the San Jose community is invited to come see what all the hype is about with a FREE pop-up fitness event! This 2-hour class will take place in Santana Row Park, where guests can meet the team and experience the Barry’s Bootcamp “lifestyle” for themselves.

For those market-goers who enjoy shopping locally, Santana Row has got you covered with an array of options for August. Indulge your artsy side at Makers Market in the Park on Saturday, August 3, from 11:00 a.m. – 5 p.m. Stroll through the park as you shop handcrafted goods such as jewelry, ceramics, candles and more! Similarly, the Santana Row Farmers Market will take place each Wednesday in August from 4:00 p.m. – 8:00 p.m. Watch as the streets turn into a colorful marketplace offering organic produce, cheeses, herbs and beyond.

Santana Row’s calendar of events is also packed with FREE family fun this August. On Tuesday, August 13, from 10:00 a.m. – 12:00 p.m., the Mommy & Me End of Summer Party will offer DIY sunglass decorating, face painting, balloon art, story time and more. Soaring ahead, kiddos will become superheroes at the Kidrageous Super Fun Run on Sunday, August 18 from 8:30 a.m. to noon. Kids will get to run alongside real superheroes and unleash their powers at this annual event, benefitting Jacob’s Heart Children’s Cancer Services.

Finally, for the petrolheads out there, Santana Row’s Cars & Croissants series will take place on Sunday, August 25 from 9 a.m. – 12 p.m. Santana Row partners with 100|OCT to present this bi-monthly gathering for exotic car owners and enthusiasts.

Head to The Row for endless summer fun this August and September with unique, free events and community celebrations. Let the good times roll!

"San Jose" - a beautiful new anthem for our city!

Grace Kelly is a 16-year-old singer-songwriter from Auckland that has been visiting San Jose since she was eight years old. Her father used to work in San Jose and live in Santana Row and she would visit him during her time off of school. She even bought her first electric guitar in San Jose.

Many of us that have been here for decades are jaded. Honestly, we have probably seen more downs than ups and more broken promises than success stories. However, the last decade has been quite good for San Jose and the song tells a story of a new generation of people that see San Jose for what it is today without the decades of bias.

Grace Kelly's "San Jose" is, without a doubt, the best song about San Jose since Dionne Warwick's "Do you Know the Way to San Jose" in 1968. Yes... that was 51 years ago. A lot has changed since then and I'm not sure the lyrics are entirely accurate anymore (read them here for your entertainment).

The new song is pop with a hint of Nashville. It's a little eclectic, kind of like San Jose. It's upbeat, catchy, and I seriously hope it makes it's way into mainstream music channels.

For the San Jose nerds out there, you'll find all sorts of scenes from San Jose in the official music video below, including:

• Downtown San Jose
• The Improv
• St. Joseph's Cathedral
• Transit Corridor
• SJSU
• Paseo de San Antonio
• SAP Center
• the Tech Interactive
• SoFA
• Santana Row
• The San Jose Flea Market
• Willow Glen
• Japantown
• East San Jose foothills

Please give it a watch and share with your friends.

Santana Row is welcoming Vince, Brandy Melville, TravisMathew, Sauced BBQ & Spirits, and Cosecha

Santana Row has just announced five new retail and restaurant offerings. They continue to attract unique stores that are not easy to find and in some cases are the first location in Silicon Valley.

Retail 

Vince is a luxury brand offering shoes, handbags, and home items. The 2,378 SQFT shop will be next to the newly expanded Lululemon store. The only other Bay Area stores are in Palo Alto and San Francisco.

Brandy Melville is a tendy women's apperel line from Italy. The 3,122 SQFT store will open in the summer.

TravisMathew is a lifestyle apparel company for men. The 1,911 SQFT store has a ping pong table and classic arcades (!!!), so it will likely be my new favorite Santana Row spot. This will be the very first location in Northern California.

Restaurants

Sauced BBQ & Spirits is a new Southern-inspired restaurant featuring BBQ and numerous beer, wine, and whiskey options. It will open in the parkside location next to Maggiano's this fall.

Cosecha is a revamped version of Consuelo's with the same ownership and an 800 SQFT expansion. They will offer modern Mexican dishes with local ingredients.

It has been announced before, but is worth mentioning again that Blue Bottle Coffee is opening soon in the former Pinkberry location in the middle of the park and Meso Modern Mediterranean will be the new restaurant in Santana Row's new capstone building next to CineArts movie theater.

For the full press release, see below.

Santana Row Continues to Draw Cutting-Edge Eateries and Stylish Shops

San Jose’s most popular neighborhood welcomes Vince, Brandy Melville, TravisMathew, Sauced BBQ & Spirits & Cosecha to its vibrant merchant roster

SAN JOSE, Calif.—May 14, 2019—Santana Row continues to attract top brands & eateries, making it the most sought-after dining and shopping scene in the Bay Area.  As Santana Row prepares to welcome Splunk in the newly developed 700 Santana Row office campus, a new generation of retail and restaurants are opening to meet the standards of Silicon Valley tastemakers.

Santana Row today announced the signing of Vince, Brandy Melville, TravisMathew and Sauced BBQ & Spirits; plus a renovation and expansion of Cosecha, formerly Consuelo’s at Santana Row. Brandy Melville, Vince and TravisMathew will offer on-trend clothing and accessories, while BBQ darling Sauced, and the under-construction eatery Cosecha will offer foodies two new vibrant restaurants; adding to the already incredibly dynamic dining scene.

Luxury retail brand Vince will bring California-inspired, everyday essentials to Santana Row in summer 2019. Vince encompasses a modern, timeless aesthetic and effortless sophistication, best known for creating elevated yet understated pieces for every day. Known for its range of luxury goods, Vince offers women’s and men’s ready-to-wear, shoes, handbags, and home fit for a global lifestyle. The collections are inspired by the brand’s California origins and embody a feeling of effortless style. Vince will debut in a 2,378 sf shop located next to the newly expanded lululemon.

Popular boutique Brandy Melville, the women’s apparel line from Italy known for its trend-setting styles with a beachy, comfortable vibe will open a 3,112-square-foot space in summer of 2019 at Santana Row. This Instagram favorite has a cult following known for its rich fabrics, fine quality and excellent prices.

Additionally, premier men’s apparel brand TravisMathew, known for leading the way in quality and lifestyle apparel with styles for both work and play, will open its first Northern California store at Santana Row.  You can find classic arcade style gaming consoles and ping pong tables in the 1,911 sf space. With a casual SoCal vibe and clothing that effortlessly transitions from the course to daily life, TravisMathew has established itself as a leading innovative brand in the sportswear world. The Santana Row location will carry their exclusive California capsule product and will open in fall 2019.

In addition to Vince, Brandy Melville and TravisMathew; Sauced BBQ & Spirits will be making its debut this year, moving into the parkside location next door to the popular Maggiano’s Little Italy. Sauced is a Southern-inspired restaurant concept influenced by modern flavor and design, founded by two cousins with a passion to bring authentic, Southern BBQ to Northern California. Besides featuring multiple Southern styles of barbecue, the restaurant touts numerous beer, wine and whiskey options. You can expect outdoor patio seating at this new, hip foodie experience opening in fall 2019.

In addition to the best-in-class operators vying for space in Santana Row, existing merchants are flourishing with opportunity to evolve and progress in response to consumer demands. Mexican bistro Consuelo’s is undergoing a major revamp and 800-square-foot expansion, re-opening as Cosecha under the same ownership. Cosecha will offer modern-inspired Mexican cuisine sourced with local ingredients in its diverse menu of wood grill plates, traditional fare and beyond. The announcement of these new restaurant openings and renovations comes on the heel of Barry’s Bootcamp, Meso Modern Mediterranean and Blue Bottle Coffee lease signings at Santana Row.

"Being on the cutting edge of mixed-use trends is in our DNA at Santana Row. We are ever-evolving and looking for ways to make room for the best-in-class brands that our customers are talking about, purchasing from and following. It is important to our strategic vision to recapture core retail spaces when sales dip and our consumers shift focus. Our connectivity to our on-site community and the 13 million annual visitors allows us a unique vantage point that separates us from big box malls and gets our customers offline and into our businesses” said Jeff Kreshek, Senior Vice President West Coast Leasing at Federal Realty Investment Trust.

With 834 homes, 50 shops, 30 restaurants, a CinéArts movie theatre, the boutique Hotel Valencia and added new developments like 700 Santana Row, Santana Row continues to evolve and thrive since its opening in 2002.

About Federal Realty

Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, our mission is to deliver long term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Our expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty's 98 properties include over 2,800 tenants, in approximately 23 million square feet, and over 1,800 residential units. 

Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 49 consecutive years, the longest record in the REIT industry. Federal Realty shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.FederalRealty.com.

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BlueJeans moves HQ to San Jose

The popular video conferencing company BlueJeans is moving from Mountain View to the posh Santana Row flagship building at the very end of the row. They are upgrading from a 24,000 SQFT space to 40,000 SQFT in the same area where Splunk is headquartered. In fact, BlueJeans may have to bump up their salaries to keep their neighbor from poaching talent--Splunk has the highest median salary of any large company in the US.

It is an interesting move considering that their key competitor, Zoom, is also located in San Jose (Downtown). A few weeks ago Zoom became the must successful IPO of 2019 and the company is now worth over $16 billion. BlueJeans is smaller player but was worth $728 million four years ago during their last funding round. Who knows, they could be the next epic San Jose IPO.

Source: SVBJ

Santana Row opens new public plaza and 1,300 space garage

The capstone project at the very end of Santana Row is nearing completion, and two very important components of that project have just opened. First, a new 21,000 SQFT signature plaza is now open to the public. It features fountains, benches, a re-planted oak tree, and the beautiful landscaping Santana Row is known for. When the building is complete, there will be new retail stores wrapping around the plaza as well.

The second component is a much-needed 1,300 space parking lot, just north of the plaza. This should make parking at the Row much easier during those busy summer months.

Another nice perk of the garage is 50 (!) new EV parking stations, bringing the grand total to 134 at Santana Row. San Jose has one of the highest concentration of electric car owners in the world, so this is greatly appreciated.

Santana Row was the site of the very first Tesla store and there is a new amenity that I didn't really see announced anywhere. Last year, there were 0 Tesla Superchargers in San Jose. These are highly coveted since they charge 3 to 10 times faster than normal chargers. Today, there is not one but two Supercharger stations at Santana Row with a total of 36 stalls, making it one of the largest Tesla stations anywhere. Based on the press release for the new garage, they may get 25 more stalls in the near future since 61 Tesla stalls are referenced.

Santana Row Summer Fashion Show

Below is the press release for Santana Row's most popular event of the year. Tickets often sell out, so if you are interested it would be a good idea to buy them early.

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On Saturday, June 8 at 2 p.m. Santana Row’s most popular annual event, the Summer Fashion Show, returns to showcase the coolest looks for a hot summer in the most summery of spots – Santana Row Park. This professional runway show will benefit The Princess Project, an organization that collects dresses and gives them to teens all over California to make sure everyone feels like a princess at prom. Participating retailers include:

• Free People
• Kendra Scott
• Tea Collection
• Ted Baker
• Anthropologie
• Everything But Water
• …and more Santana Row retailers!

Tickets are $50 and include seating at the runway show, access to the on-site style boutique, champagne and wine, light hors d’oeuvres, a Passion for Fashion shopping card with exclusive incentives and post-show soirees. Tickets are now on sale online, and inside the Santana Row Concierge. 

Springtime Events at Santana Row

This Spring, the Row will feature quite a few fund raisers and fun events--everything from a beauty and wine walk, an autism benefit concert, and the Summer Fashion Show. There are also regular events like the first Saturday Makers Market promoting local artisans, a free yoga series, and a mommy & me kid's club on the 2nd Tuesday of every month. Check out the full calendar of events below.

EVENT	DETAILS
Beauty & Bubbles	Thursday, April 4; 6 p.m. – 9 p.m. Step into Spring with Beauty and Bubbles benefiting the Junior League of San Jose. Meet and mingle with the winemakers while sampling wine and bubbles from local Santa Cruz winegrowers. Plus enjoy light bites, DIY flower crowns, beauty touchups, exclusive discounts and more inside Santana Row shops & restaurants!  Participating shops and restaurants include Crate & Barrel, Laser Away, LB Steak, Vintage Wine, Kendra Scott and more. Tickets are $35 in advance, and $40 starting March 29th. Purchase tickets online here or inside the Santana Row Concierge.
Makers Market in the Park	Saturday, April 6; 11 a.m. – 5 p.m. Visit this curated marketplace in Santana Row Park (across from Left Bank Brasserie) and shop local artists selling US handcrafted goods such as jewelry, handbags, ceramics, glassware, soaps candles and more! Enjoy the beautiful outdoor park and support local small business every 1st Saturday of the month. 30+ local artists DIY workshops Live music Complimentary Wine & Bites in the store  Contests for store gift certificates! For more information on how to be a vendor, please call (408) 320-1868.
Voices for Autism Benefit Concert	Saturday, April 6; 12 p.m. – 4 p.m. Join us for a day of fun, food, and music in Park Valencia. The Youth Leadership Committee is hosting the 4th Annual Voices For Autism Benefit Concert to increase autism awareness and raise money for the programs at Pacific Autism Center for Education (PACE).  The concert will feature youth bands and other musical performances from students around the Bay Area! This is a free event and perfect for families with children of any age. There will be music, interactive autism awareness demonstrations, and select restaurants are participating in fundraisers to raise money for PACE. All proceeds from this event benefit Pacific Autism Center for Education. PACE provides high quality behavioral therapy, education, and residential care for children and adults with autism. For more information, visit http://www.santanarow.com/events/voices-for-autism-benefit-concert.
Yoga on The Row	Every Saturday from May – September; 9 a.m. Bring your yoga mat and enjoy a morning workout with lululemon during their FREE Yoga Series every Saturday in Santana Row Park. Registration opens at 8:30 a.m., and classes start at 9 a.m.
Mommy & Me Kid’s Club Kick-Off Event	Tuesday, May 14; 10 a.m. – 12 p.m. The second Tuesday of every month, May through December join us for a fun-filled day of arts and crafts, face painting, music, balloon art, entertainment and more. Join us for the kick-off event on Tuesday, May 14th.  Enjoy live music from Andy Z, flower planting, character appearances, DJ and more.
Summer Fashion Show	Saturday, June 8; 2 p.m. One of the best parts about summer is the fashion. Santana Row’s most popular event, Fashion in The Park, returns to showcase the coolest looks for a hot summer in the most summery of spots—Santana Row Park. This professional runway show will feature the hottest summer styles from Santana Row shops. Tickets are $50 and include seating at the runway show, access to the onsite lounge, champagne & wine, light hors d’oeuvres, a Passion for Fashion shopping card with exclusive incentives & post‐show soirees. Tickets go on sale April 1 at the Santana Row Concierge and online at www.SantanaRow.com.

Santana Row Annual Tree Lighting

The holiday season is officially upon us and Santana Row is being lit up tomorrow. Their tree along with tens of thousands of other lights will illuminate the row. The event starts with a scavenger hunt at 3pm ($250 prize) followed by musical performances. The tree lighting ceremony starts at 7pm with the lighting itself happening at 7:30pm tomorrow.

For more info, head over here.

Santana Row is getting Barry's Bootcamp, Meso Modern Mediterranean, and Blue Bottle Coffee

We finally know what will go into the ground floor of Santana Row's capstone building at the very end of the street. Barry's Bootcamp is opening a 4,454 SQFT gym next summer at 700 Santana Row. They are known for intense combinations of cardio and weight training. Next door will be Meso Modern Mediterranean. This is a new concept by the owners of Left Bank and LB Steak. It's a French take on Mediterranean food and the restaurant is being built from the ground up specifically for this location. Last but not least, the ever so popular Blue Bottle Coffee will fuel the thousands of tech workers at the row by Fall 2019.

It's a solid lineup that has something for everyone. For more details, check out the press release below.

First merchants to move into new office building and modern coffee shop fuels energy in the heart of Santana Row

SAN JOSE, Calif.—October 23, 2018—Federal Realty Investment Trust today announced the signing of Barry’s Bootcamp and Meso Modern Mediterranean in 700 Santana Row, a 319,000-square-foot, Class-A mixed-use office and retail building under construction at the intersection of Santana Row and Olsen Drive, followed closely by Blue Bottle Coffee moving into Santana Row’s, Oak Tree Lounge. Barry’s Bootcamp and Meso Modern Mediterranean will complete two of the ground floor spaces in 700 Santana Row, offering a world-renowned fitness concept and a vibrant eatery, while Blue Bottle Coffee will bring its energy to the heart of Santana Row.

"Santana Row is home to the newest and hottest shops, eateries and fitness offerings in the area. We’re thrilled to add Blue Bottle Coffee, Barry’s Bootcamp and Meso Modern Mediterranean to Santana Row’s unparalleled mix of world-class and innovative merchant concepts,” said Collette Navarrette, West Coast director of marketing at Federal Realty Investment Trust.

●      World-renowned fitness concept, Barry's Bootcamp, credited as the “best workout in the world” will open its 4,454 SF Santana Row studio in summer of 2019.   Barry’s is the original cardio & strength interval workout. Immersive & high energy, it’s the fastest & most fun way to transform your body and mind! Twenty years ago, the brand innovated group fitness by creating an efficient, and immersive workout experience. Since then, over 60,000 members of the Barry’s community visit the studio each week and use the brand’s signature method to burn fat, tone muscle and push themselves to reach their physical and mental potential.

●      Meso Modern Mediterranean is the newest concept by the management team behind Left Bank Brasserie and LB Steak; two established and thriving Santana Row restaurants. Meso will be a one-of-a-kind immersive restaurant concept specially crafted for this location. The Meso experience will deliver genuine hospitality, a stunning environment, and a deliciously curated selection of Mediterranean fare, all in service of creating a modern oasis at the center of urban life on Santana Row.  “We are so thrilled to bring Meso to the diverse community on Santana Row. Meso, is an inspired and relaxed gathering place that offers a French take on Mediterranean cuisine. Inspired by our travels throughout the region, we are bringing to life the rich flavors and delicious lifestyle of the Mediterranean as a whole. We created Meso as a modern oasis, where it’s both a place of adventure and belonging, offering global perspectives with local ingredients – it is both the journey and the destination,” said Obadiah Ostergard, Chief Executive Officer.

Drawing from the rich culinary traditions of the region, Meso offers a fresh & contemporary perspective of alluring Mediterranean dishes. Meso’s distinctive signature dishes will have an emphasis on fish, rotisserie meats, grains, and an abundance of vegetables scented with saffron, za’atar, cinnamon, fennel, coriander, and nutmeg. Dishes include grilled octopus, paella, grilled lamb chops, “moussakah” eggplant, Greek salad, and seared day boat scallops.  Inspired by the nourishing & flavorful menu, Meso is a modern space that layers different craft traditions of the Mediterranean region for a highly textural, evolving, and refreshing experience. The space balances bold architectural elements with clean & modern interpretations of historical forms to create an atmosphere that cultivates a sense of discovery and wanderlust. This warm and vibrant eatery is scheduled to open in fall 2019.

●      Blue Bottle Coffee, which started in the Bay Area in 2002, and has locations in California, New York, Washington D.C., Miami, Boston and Japan, has chosen Santana Row as their next home. The cafe will be easy to find, located in the heart of Santana Row, and nestled under a beautiful oak tree. Blue Bottle plans to open in the spring of 2019 and will offer an indoor/outdoor cafe where guests can enjoy drip coffee and espresso, as well as a selection of food, including pastries, Liège waffles, toasts and more. 

For more information about Santana Row, visit SantanaRow.com.

About Santana RowOffering 1.7 million square feet of retail, office, hotel and residential, Santana Row is located in San Jose, California; the hub for high-tech innovation and development. Featuring 615 luxury rental homes, 219 privately owned condos, 376,000 square feet of office space, over 50 shops, 30 restaurants, a boutique hotel and a movie theatre.  Santana Row is a property of www.federalrealty.com (NYSE:FRT), headquartered in Rockville, Maryland. For more information, please visit www.santanarow.com.

About Federal Realty

Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty's 104 properties include approximately 3,000 tenants, in approximately 24 million square feet, and over 2,500 residential units. 

Federal Realty has increased its quarterly dividends to its shareholders for 50 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visitwww.FederalRealty.com.

Glass Pumpkin Festival at Santana Row

This weekend, Santana Row will host the 4th annual Glass Pumpkin Festival.  Thousands of hand-blown pumpkins will be on display at Santana Row Park (in between Left Bank and EMC Seafood). Artisans will be doing live demonstrations showing how the pumpkins are built. Each glass pumpkin is crafted by renowned glass artisans from both BAGI (Bay Area Glass Institute) and around the country.

The event takes place on Friday, Oct. 5th from 4-8pm. Saturday, Oct. 6th from 10am-8pm, and Sunday, Oct 7th from 10am-6pm.

Splunk signs lease for the entire flagship (and final) Santana Row building

Santana Row has come a long way in the past 15 years. It is now an internationally recognized destination that has become a model for mixed used projects everywhere. 700 Santana Row is the last major development project to complete the original vision for the street. Future building will likely go across Winchester, where Federal Realty is planning a near 1 million SQFT office project at the former site of the Century dome theaters.

Splunk, which already has a massive amount of space at Santana Row, has agreed to take on another 300,000 SQFT at the new building. This will bring their total presence to 535,000 SQFT and put the bulk of the company in San Jose as opposed to SF.

The capstone building at the end of Santana Row will be ready for full occupancy by 2019, but the first 3 floors will be in use this October while the rest of the building is still under construction. The project will also add 1,300 new parking spaces and 30,000 SQFT of retail.

Source: SVBJ

Tea Collection announces first brick-and-mortar location at Santana Row

Santana Row has scored another exclusive retailer. Tea Collection already has a strong online presence as well as partnerships through boutiques and Nordstrom department stores, yet they decided to open their very first physical store on the row. See the press release below for all of the details.

Globally-Inspired Kids Fashion Brand Announces First Brick and Mortar Location at Santana Row

Tea Collection, the high-quality children’s clothing brand inspired by the beauty of global cultures, is pleased to announce its first brick-and-mortar location at Santana Row in San Jose, California. The Tea-Collection-dedicated retail location opened its doors to little citizens of the world and families alike on August 22.

The Tea Collection store will be a first-of-its-kind shopping experience for the brand, and is designed to further connection between Tea Collection's loyal customer base and its boutique partners. Driven by curiosity, the Tea Collection store will serve as a living classroom to play with new ideas and products, and a chance for the brand to engage one on one with families.

“We see our Santana Row location as a way to spread the love in San Jose. We have many customers there, but not a strong boutique presence. Having our own space provides us an opportunity to meet existing ecommerce customers who don’t have a nearby Tea retailer,” says Emily Meyer, Co-Founder and Chief Creative Officer of Tea Collection. “We have been so impressed with Santana Row and how they have created a destination and community that draws people in to spend time.”

Santana Row is Silicon Valley's premier destination for shopping, dining and living. The Tea Collection store will serve as the area's exclusive brick-and-mortar provider of Tea Collection goods.

“Opening a Tea Collection shop is a natural evolution for our brand and will make us a better partner with the hundreds of retailers who carry Tea already,” said Leigh Rawdon, Co-Founder and CEO of Tea Collection. “We hope that the announcement will demonstrate to our retail partners that we are committed to being a great brand at retail, and that what we learn in Santana Row will be translated into their stores.”

Tea Collection will be open seven days a week during regular mall operating hours. All are invited to visit Tea Collection at Santana Row, 377 Santana Row, San Jose, California 95128.

For more information, please visit www.TeaCollection.com.

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About Tea Collection

Based in San Francisco, California, Tea Collection makes children's apparel and accessories for ages 0-16 inspired by global travel and the world’s natural beauty. Believing that all cultures deserve to be celebrated, twice a year Tea Collection designers explore a new region of the world and transform their discoveries into a collection of high-quality, modern clothing for children, making the foreign more familiar. Tea Collection clothing is available online, in over 250 boutiques across the U.S. and exclusive Nordstrom locations. For additional information, please visitwww.TeaCollection.com or follow our adventures on Facebook, Instagram, Twitter and Pinterest.

About Santana Row

Offering 1.7 million square feet of retail, office, hotel and residential, Santana Row is located in San Jose, California; the hub for high-tech innovation and development. Featuring 615 luxury rental homes, 219 privately owned condos, 376,000 square feet of office space, over 50 shops, 30 restaurants, a boutique hotel and a movie theatre. Santana Row is a property of www.federalrealty.com (NYSE:FRT), headquartered in Rockville, Maryland. For more information, please visit www.santanarow.com.

Endless summer Wine Stroll at Santana Row

One of my favorite Santana Row events is back to close out the Summer. The Endless Summer Wine Stroll takes place on Thursday, August 16 from 6-9PM. A portion of the proceeds will benefit the Bill Wilson Center, a local nonprofit organization that provides support to homeless runaway children and adults.

The event features tastings from Santa Cruz Mountain wineries, lite bites, DIY succulent terrariums, store discounts, live music, and perhaps a few surprises. There will also be a silent auction to benefit Bill Wilson Center located in Santana Row Park. Tickets are $40 and are available inside the Santana Row concierge or over here. 

Northern California's first Hello Kitty cafe opens in San Jose

The Hello Kitty Cafe Truck has periodically been roaming the Bay Area, but now there is a permanent home for fans of Hello Kitty-shaped treats. The first Hello Kitty Mini-cafe in Northern California opened last week at Santana Row. Food items include cookies, pastries, lemonades, and teas. The store also sells merchandise such as shirts and mugs.

Who could resist a cat-shaped macaroon?

Source: Alt 105.3, hat tip to Arnold Kwok for sending this in!

BALDWIN opened their first Bay Area store at Santana Row

San Jose has scored another exclusive retail launch. BALDWIN is a boutique clothing retailer featuring premium American-made denim. The Kansas City-based label was lauded by both GQ Magazine and Vogue. Their first location in Northern California just opened last week at Santana Row.

To celebrate, BALDWIN is hosting a grand opening celebration from March 22-25. Visitors will receive a complimentary tote bag and 20% off a purchase of $200 or more.

For more about BALDWIN, check out their website over here.

New restaurants and stores coming to Santana Row

It does not look like Santana Row is losing any steam even after being open for more than a decade. More trendy and exclusive opening are on the way, including:

• SoulCycle - coming in May, 3,151 SQFT space at 337 Santana Row
• Ozumo - popular SF Japanese sushi and robata restaurant coming in March, 4,200 SQFT location at 355 Santana Row (former Blowfish space)
• Baldwin Denim - American-made denim apparel coming later this month, 2,000 SQFT spot at 334 Santana Row, Suite 1075.
• Everything But Water - a swimwear retailer coming in early April, 1,040 SQFT spot at 333 Santana Row in early April.
• Pizza Antica - one of Santana Row's first restaurants, is relaunching in late April/early May in an expanded 4,186 SQFT space featuring a craft cocktail bar and more seating.

Source: SVBJ