The Usuals: Works by Frances Marin Tonight

This Never Happened
New Works by Frances Marin
Friday, March 25, 2011
7:00p - 10:00p

Friday, March 25th
7:00p – 10:00p
On view thru April 18th

Performances by:
The Oddly Even (8p)
Fare Station (9p)

Storefront DJs:
James Vidal
Hells Bells

Check-out the new limited edition Frances Marin tee (20 pieces printed)!

Have some drinks and goodies in the back room!

 

The Usuals Spring Release Event Today!

This isn't your every-day generic clothing store. The definitive San Jose clothier is launching their spring line today between 4 and 8pm, and they're doing it in style. You'll have music from 2 of the Bangerz, a performance by local hip hop artist Rey Resurrecction, and culinary delights from MOGO and Treatbot!

 

Lacey Bryant Art Show at The Usuals Tonight

from Phantom Galleries by Cherri Lakey

New works by Lacey Bryant at The Usuals on Friday, February 25th, 7-10pm.
Music, drinks, cupcakes and new Lacey designed t-shirt release.

The Usuals
1020 The Alameda
San Jose, CA
www.shoptheusuals.com

New San Jose Food Truck

As a follow up to the previous post, I am also informed that a new food truck will be launching at The Usuals' Black Friday event tomorrow from 12-3pm. It's called WOW Silog Truck and will serve Filipino-style silog dishes (combination of rice, eggs, and meats). Treatbot set the gold standard for food truck innovation with their Karaoke Ice Cream Truck, so WOW is also upping the ante with a full blown DJ booth inside the truck. For their premier, they're also going to have free beer and wine according to their Facebook page right over here. All the more reason to come to The Usuals for Black Friday!

Black Friday at The Usuals

We’re fighting big box Black Friday with our own Black Friday! This Friday…join us for our own “Anti Black Friday” Black Friday. Twelve hours of sales Sales SALES!!!!

From 8a-11a, take an additional 20% off of clothing, shoes, hats, and select accessories (jewelry excluded). Take an additional 15% off of all items on the markdown rack!

From 11a to close, take an additional 15% off of clothing, shoes, hats, and select accessories (jewelry excluded). Take an additional 10% off of all markdowns.

If you spend $60 or more, receive a complimentary set of Flip-up Glasses. All day!

Follow us on twitter: www.twitter.com/shoptheusuals to hear about secret DEEP DISCOUNTS throughout the day 

Get ready to throw them ‘bows!! Move out the way, yo!

Art Show @ The Usuals Tonight!

Time	Friday, October 29 · 6:00pm - 9:00pm
Location	The Usuals 1020 The Alameda
Created By	The Usuals
More Info	A group art show celebrating life & death. Featuring Local Artists: Force 129 Christine Benjamin Patricia Black Lacey Bryant Michael Buscemi Michael Foley Joel Ruiz Garcia Josh Marcotte (Lost San Jose) Frances Marin David Nelson Anabella Pinon Tea Shack Project Kate Stewart Sara Tomasello Kristine Taormino Kori Thomson Wadl Wadl Jessie Jane Walden Jesus Villegas ....and more Deathly Beats By: Nate LeBlanc Squareweezy (Bangerz) Vida Treats by: La Senora Nava STREETBOT!! If you attend this opening night in costume or with a Dia De Los Muertos painted face, you'll get 10% off of your purchase (artwork excluded). "Dia De La Vida" will be on view through Nov. 18th. During store hours: Sunday - Thursday 11am - 7pm Friday - Saturday 11am - 8pm

The Usuals Expansion + Streetbot

While is hasn't been around for very long, The Usuals (1020 The Alameda) has already expanded into an adjacent space allowing for more clothing/accessories, new dressing rooms, and plenty more local art. Another bit of interesting news is that they're partnering up with Treatbot (Awesome Karaoke Ice Cream Truck) on a new concept called Streatbot, which you can think of as a food truck without the food and with lots of local clothing and art instead. Here are some pics from the last party the Usuals threw (What's that? The clothing stores you shop at don't throw parties with free food and music? Maybe it's time to find a new clothing store).

The Usuals Present Works by Al Preciado

Looks like there's a party this Friday at San Jose-centric clothier, The Usuals! Why not swing by and check out some local art, free munchies, and perhaps grab an I [Heart] SJ shirt while you're at it? Info from Facebook below:

**********************************************

Date:	Friday, June 25, 2010
Time:	6:00pm - 9:00pm
Location:	The Usuals, 1020 The Alameda, San Jose, CA 95126

Description

On June 25th at 6pm, The Usuals are excited to open Al Preciado's recent works in "Transformations." Please join us for a night of great artwork by Al, a little music, and light refreshments. See you soon...

The Usuals Grand Opening!

The Usuals is a brand new San Jose-centric clothing store on the Alameda, and it's everything I could ever want in a clothing store and then some!  Let me start this off by saying I know nothing about fashion... so I'm not even going to try to give an opinion on that topic here. SJFAM (San Jose Fashion Art Music) has a great article describing the product offering at The Usuals, so for that topic I'll direct you guys over there. I will only say that my wife described the clothing here as Diesel style at H&M prices.

Honestly, I wasn't quite sure to expect when I walked in late last Friday during their grand opening. In retrospect I should have brought the big cameras instead of a point and shoot because I really liked what I saw. The first thing I noticed were the I Heart SJ shirts. That scored some major points with me immediately (btw, you can get them online here). Add to that a shirt with an awesome throwback to San Jose's history... you'll actually have to visit to see this, I'm not going to spoil it for you! Unfortunately, the 250+ visitors that came before me cleaned house on all the SJ shirts in my size!

Next, gratuitous amounts of local art. Josh Marcotte's work from Lost San Jose was all over one wall. Another wall was essentially a huge dry-erase board combined with framed art by talented local artist Dion Bello (the dry erase allows for some very dynamic art since it can be changed on the fly). Music from San Jose DJs. More points, lots of them. The Usuals clearly cares about San Jose's burgeoning art scene.

Lastly, I have never been a big fan of mall or chain stores, but I also don't want to break the bank with specialty Santana-Rowish boutiques. The Usuals carries a solid assortment of clothes that look stylish, are comfortable, AND are affordable. Add the information from the previous two paragraphs, and this is absolutely a store I will support with my dollars. Hopefully you guys will swing by and take a look as well--1020 The Alameda, across the street from Sushi Infinity and Chipotle.

Now for photos (sorry in advance for the point & shoot photos, should have brought a DSLR camera)!

The Usuals Merc Article

I have a blog post coming up next week about a great new "San Jose-centric" clothing retailer called The Usuals that launched last Friday on the Alameda. Until then, there is a great article about them in the Merc entitled: "The Usuals will carry a line of everyday clothing that appeals to those who consider San Jose 'the city'." One negative thing that caught my eye is that they claimed a retail space downtown would be much more expensive. Also when talking to them last Friday this was confirmed as they mentioned it would have cost thousands of dollars more per month in rent to have the store located Downtown. It's a shame because while they do have a very good location now, this type of store would have been perfect in SoFA, 1st St., or 2nd St.

New San Jose Retail Opening! - The Usuals

Wow, this is rare. This Friday marks the grand opening of a new retail store... and it's an independent apparel and accessories store. Haven't seen one of those in a while =). The opening kicks off at 1020 The Alameda, Friday 4/16, 6pm-9pm, and features Josh Marcotte's work from Lost San Jose and music by San Jose's DJ Cutso and Aaron Squareweezy Aquino of The Bangerz. You may also be able to use the image below to get a 15% discount. For more info, check out their website here!

The Usuals: New Works by Frances Marin Tomorrow

The Usuals

1020 The Alameda, San Jose, CA 95126

San Jose, CA

"This Never Happened"
New works by Frances Marin

Friday, March 25th
7:00p - 10:00p
On view thru April 18th

Performances by:
The Oddly Even
and
Fare Station

Storefront DJs:
James Vidal
and
Hells Bells