Monday, February 26, 2024

Urban Vibrancy Institute partners will be hosting more Downtown San Jose block parties in 2024

The 2023 block parties in Downtown San Jose were a lot of fun and highlighted underutilized neighborhoods. Some like Fountain Alley have a number of new restaurants worth checking out.

Now the Urban Vibrancy Institute is partnering with San Jose Live and Tailored By Design to expand its block party series in 2024. There will be a total of six events featuring all of the neighborhoods highlighted in 2023 and two new ones. The original events were in Fountain Alley, SoFA, San Pedro Square, and Little Italy. The new locations are Paseo de San Antonio and City Hall.

The Urban Vibrancy Institute's goal is to make San Jose the safest, cleanest, and most vibrant Downtown. Amen to that.

Specific objectives include increasing: pedestrian traffic to the Downtown core by 20%, awareness of amenities to residents, sales by 25-50% for local retailers and restaurants, and visitors' perception of safety.

Each event last year drew around 1,500 people and sales of highlighted businesses improved 20-35% from the previous week.

The first event of 2024 is tentatively scheduled for April 18th near City Hall.

Source: SVBJ

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