Saturday, December 24, 2011

Fresh & Easy Coming Downtown, Whole Foods Not Far Behind

The good news train continues to roll. Fresh & Easy will now definitely be coming to Downtown San Jose. I finally visited one in Sunnyvale, and I find it a very similar concept to Trader Joe's. I think it will be hugely beneficial for Downtown. Even if you're not a fan, you have to admit it will help clean up the area Albertons/Su Vianda left behind and help keep the Market's prices low. A second Fresh & Easy will also be coming to North San Jose in the new @First complex.

In addition, we finally got confirmation that Whole Foods will continue to open a 30,000sqft store on the Alameda right on the edge of Downtown. You'll have to wait a few year before they open their doors, but at least we know it's coming. More info can be found here, and thanks to everyone that sent in this news!


  1. Obviously great to see both stores, although Fresh & Easy are a pale imitation of Trader Joes's IMO. Same store size is about it. Very bland at least the one on Tasman & Fair Oaks. I'm kinda bummed that F&E are going into @First the early days TJ's were being touted as potential tenants there. Whole Foods saga is too funny if you believe the story in the Mercury News of a couple of weeks ago!

  2. I just tried to find the link on the story on the Merc News on Whole Foods. Its not archived and not available and they charge for access. Can you fill in on the story please?

    1. Here is more info on the Whole Foods: