Friday, December 21, 2012

The Civic Gets Branded

Remember when sports stadiums started selling naming rights? That same revenue stream is coming to an entertainment venue near you. City National Bank (CNB) is offering $1.2 million to add their name to the historic Civic auditorium across the street from the convention center. Most of this money would be used to continue to develop San Jose's key entertainment venues, which also include the Performing Arts Center.

A new name and logo will have to be crafted, and there are even plans to put that logo on the roof of the building for the overhead planes and Google Maps satellites. The names of the California Theater, the Montgomery Theater, and the Center for the Performing Arts may also be up for sale.

Source: SJBJ

1 comment: