Erik's has always been one of my favorite chain deli's. I don't know if its the sprouts or the mason jars, but there is something about this place that seems to have more character than you typical sandwich shop (especially in their Downtown San Jose location with historic photos plastered all over the walls). The company was founded in 1973 in Scotts Valley and now has over 30 locations. Wanting to get closer to where the action is and scale up, they have decided to move over the hill to The Alameda right outside Downtown San Jose.
By moving their HQ to San Jose, they believe it will be easier to attract potential franchisees. They are also looking for corporate locations, very similar to what Specialties has been doing. Also in the plans is to remodel many of their stores with more modern interiors, support in the kitchen for panini sandwiches, and at the front of the house online ordering.
I think Erik's DeliCafe is a welcome addition to San Jose and I hope they find all of the success they are looking for.