Tuesday, January 15, 2019

ShowPlace Icon is San Jose's new flagship movie theater

I'm a big fan of movies and was devastated when my favorite theater--Camera 12 shut its doors. Finally there is a new movie theater in San Jose that has enough character to fill those shoes and elevates the movie watching experience to the next level.

ShowPlace Icon is a 10-screen movie theater spanning two floors and 60,000 SQFT in Valley Fair Mall. All 1,474 seats are reserved loungers with electric footrests and heaters. Their largest theater is a 281 seat ICON*X premium large format room with a 4k laser projection and Dolby Atmos sound. What really made Icon stand out for me was the VIP section upstairs for those 21 and over. Up there you will find surprisingly good craft cocktails, an adult take on Icee's with flavors like "Frozen Margarita," a great food selection, and bacon popcorn. The whole floor looks like a lounge and has comfortable seating throughout. After entering their largest movie theater from the VIP section, you'll soon realize you are on a private balcony where you can continue to enjoy your fancy beverages and food. This is a great design that I hope others will copy.

I was fortunate to get a media preview of The Upside (great movie by the way). The seats were at least as comfortable as the recliners at CineArts or Cinemark Mountain View. The food and drink are for sure the best you can find in any South Bay movie theater. The video and sound quality were exceptional, we're talking IMAX-level. I also like the finishing touches throughout the theater like photos of San Jose and portraits of actors born in the Bay Area.

You can reserve a seat now at www.shoplaceicon.com. Prices are in line with other theaters and I highly recommend checking them out.


  1. 10-screen, possibly, rather than 10-seat?

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