Wednesday, December 28, 2022

SJC airport getting a new name and logo

San Jose's airport is getting a long overdue rebrand. The official name of the airport was the "Norman Y. Mineta San Jose International Airport." Now it will simply be the "San Jose Mineta International Airport." The name is much cleaner and puts San Jose first and foremost while still honoring Norman Mineta, the first Japanese-American mayor of a major US city.

The logo itself is everything that you could hope for in a modern rebrand. It's simple and clear at any resolution, the abstract shapes signify flight, the colors are a nod to the San Jose flag, and I think it will age very well. I love it. Similar to the new SJDA logo, I think they nailed it.

This is in sharp contrast to the VTA logo which after five years I still think is still the single worst rebranding I have ever seen in my entire life.

Without further ado, have a look at the old and new logos below and judge for yourself.

Source: SVBJ

OLD LOGO:




NEW LOGO:







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