The logo itself is everything that you could hope for in a modern rebrand. It's simple and clear at any resolution, the abstract shapes signify flight, the colors are a nod to the San Jose flag, and I think it will age very well. I love it. Similar to the new SJDA logo, I think they nailed it.
This is in sharp contrast to the VTA logo which after five years I still think is still the single worst rebranding I have ever seen in my entire life.
Without further ado, have a look at the old and new logos below and judge for yourself.
Source: SVBJ
OLD LOGO:
NEW LOGO:
It's about time! Back when I was working in hospitality sales in downtown, almost 10 years ago now, we were all clamoring for this change. Not to diminish the significant contributions to SJ and SV of Norm Mineta, but the name was confusing and too long.
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