Monday, March 27, 2023

Valley Fair is expanding and hitting records

After investing over $1 billion in greatly increasing the square footage of Valley Fair, disaster struck with the COVID pandemic. While many shopping centers are still struggling, Valley Fair is currently hitting its stride with record numbers of visitors and retail activity. Foot traffic and retail sales are both way beyond pre-COVID days.

The recent additions of a flagship Bloomingdale's, Eataly, Showplace ICON cinema, a new Apple Store, and an outdoor upscale dining district were tremendous successes. However, there is already a long list of new retailers coming to Valley Fair in 2023.

Coming up is Bowlero, which has bowling and billiards. It also features several bars and a full menu. There are 3 other locations (South SJ, Cupertino, and Milpitas).

You have a new Escape Game venue coming, one of my favorite things to do with friends and/or coworkers.

For food options, you have Marugame Udon, Killiney Kopitiam (Singaporean cuisine), and the first Northern Californian Baekjeong Korean BBQ. 

Last but not least, if you can afford Swiss watches that cost as much as a car then you'll be happy to hear Vacheron Constantin as the next major retailor coming to San Jose. This will be the 3rd Californian location (the other two are Palo Alto and SF). Also on the retail side you have expansions of Burberry, Louis Vuitton, and Marc Jacobs.

The diversity of what is being added to Valley Fair is impressive--it's going far beyond a typical mall. Now if only we could get mass transit and a better linkage to Santana Row.

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