Mixue Ice Cream and Tea just opened its first Bay Area location in Sunnyvale. The Chinese chain, which operates more than 53,000 stores worldwide and ranks as the planet’s largest fast food operation by unit count, chose a compact space inside the Shoppes at Homestead shopping center. Service began in late June, with grand opening celebrations running through this weekend.
The brand traces its roots to a single shaved ice stand founded in Zhengzhou in 1997. It grew through company-owned factories that control ingredient costs and a small-store format that keeps overhead low. Every item on the menu stays under five dollars, a notable contrast to typical Bay Area pricing for similar drinks and desserts.
Inside the Sunnyvale shop, a life-size Snow King statue anchors the space while walls display branded merchandise. Three touchscreen kiosks handle orders, and the chain’s signature jingle loops in the background. Staff focus on rapid preparation behind the counter, keeping lines moving even during peak times.
Soft serve options include vanilla at $1.59 and matcha at $1.99. Pearl milk tea and other drinks run around four dollars, with full control over sweetness and ice levels. Toppings such as boba pearls, taro balls, coconut jelly, or pudding cost just 49 cents each. The vanilla soft serve leans lighter and less sweet than many American versions, while the matcha delivers a clear grassy note.
You can visit Mixue at 1641 Hollenbeck Ave in Sunnyvale between the hours of 11am and 7pm, seven days a week. The shop is already very popular and has a four star rating on Yelp.
Source: SFGATE
No comments:
Post a Comment