Westfield Valley Fair has continued reshaping its mix of tenants with several notable arrivals and expansions that give shoppers and diners more reasons to linger. Asia Live, a sprawling 15,000-square-foot pan-Asian food emporium from the team behind San Francisco’s China Live, opened in June with seating for 350 guests and open kitchen stations featuring dishes drawn from Chinese, Japanese, Korean, Thai, Indian and other regional traditions. Heytea has already joined the lineup, and Chagee Modern Tea House is scheduled to arrive later this year.
Cider, a global women’s clothing and accessories brand that built its following online, plans to open its first Northern California store at the mall later this summer. The concept targets younger shoppers and fits the center’s evolving customer base. At the same time, outdoor apparel specialist Arc’teryx is relocating from neighboring Santana Row into a larger 1,700-square-foot space inside Valley Fair, while Starbucks has traded its previous location for a bigger footprint one floor above.
Mall operators have focused on complementary experiences that encourage longer visits. Entertainment options such as Alamo Drafthouse, The Great Big Game Show and Sandbox VR already contribute to dwell times that frequently exceed two and a half hours for a majority of guests. Growing demand for takeout and delivery has also prompted dedicated pickup parking and features like drive-thru windows at select restaurants. These adjustments reflect confidence in the center’s strong local following even as smaller spaces remain popular with many retailers.
The combination of expanded dining, fashion and entertainment positions Valley Fair as a more complete destination for South Bay residents who already treat the center as a regular stop. With Asia Live now fully operating and additional concepts on the way, the property continues to refine what a modern regional mall can offer.
Source: SVBJ
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