Wednesday, August 29, 2012

Icrebreaker Opens Today in Santana Row

WHAT:         Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it will open on Santana Row on Wednesday, Aug. 29, 2012.

Peninsula and South Bay fitness enthusiasts, from runners to cyclists to yogis, will rejoice in a new 1,500 sq. ft. TouchLab store.

Wool may not be the typical fabric choice for Bay Area dwellers, but Icebreaker apparel is not made from any ordinary sheep. Handpicked from New Zealand merinos based in the Southern Alps, enduring temperatures between -4 degrees Fahrenheit in the winter and 95 degrees Fahrenheit in the summer, Icebreaker apparel offers unique insulating and cooling properties in a luxuriously soft format that won't irritate the skin.

The San Jose TouchLab store will feature Icebreaker's complete line of pure merino wool apparel, including its Outdoor, Running, Travel, Kids, Underwear and City collections and Socks and Accessories, all made from handpicked merino wool born in the Southern Alps of New Zealand. To celebrate the opening, Icebreaker will reveal its new Fall 2012 line.

WHERE:       356 Santana Row
  San Jose, CA 95128

HOURS:    Monday through Thursday, 10 am to 9 pm
Friday and Saturday, 10 am to 10 pm
Sunday, 11 am to 6 pm

ABOUT:        Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries.

                   Icebreaker opened its first California TouchLab store in San Francisco in November 2011. The company has three other US TouchLabs: one in Portland, Oregon (home of its US headquarters), and two in New York City – Soho and the Meatpacking District. In Canada, there are TouchLabs in Vancouver, British Columbia, and in MontrĂ©al, Canada.

See for more information about Icebreaker, and for more information on Icebreaker founder and CEO Jeremy Moon.

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